Many people think they have a plan but they don’t. They have a story, an intention and some ideas about how they want things to ‘turn out’. What they don’t have, is a strategically designed plan (process, structure, accountability, KPIs, resources, timeline), which gets activated into behaviour, outcomes and transformation. And then, when they wind up in a ‘place’ (literally or metaphorically) that’s not where they want to be (and they will), they say things like “well, this wasn’t my plan”, when in reality, they had no practical, action-focused plan. What they did have, was a no-effort wish-list. A Dream. An aspiration. Like so many, great at talking the talk but so shit at doing the work to change their life.