Marketing genius, thought leader, story teller and straight-shooter Simon Hammond is back to chat with us about the key themes and messages in his new book.. Brutal Truth: Surviving in a world of Lies, Taboos and Bullsh*t. At first glance (listen), some of his ideas might seem somewhat controversial (brutal, even) but be patient because when he eloquently explains why inequality is not the same as discrimination (among many other interesting ideas), it becomes apparent that, while he sounds like a hard-arse, he’s actually someone who cares about deeply about people on a micro (individual) and macro (societal) level. This was a good chat.