Caleb Warren is a Professor of Marketing at the University of Arizona and this was a fun chat about what makes something or someone cool, and how coolness intersects with branding, marketing, popularity, humour, culture, social desirability and more. Enjoy.

Caleb Warren is a Professor of Marketing at the University of Arizona and this was a fun chat about what makes something or someone cool, and how coolness intersects with branding, marketing, popularity, humour, culture, social desirability and more. Enjoy.

The You Project is a 30-90 minute dose of inspiration and education hosted by Craig Harper with great stories, ideas, strategies and lessons from high-performers in sport, business, science, media and health.

 

The You Project is a 30-90 minute dose of inspiration and education hosted by Craig Harper with great stories, ideas, strategies and lessons from high-performers in sport, business, science, media and health.
&nbsp;

The You Project is a 30-90 minute dose of inspiration and education hosted by Craig Harper with great stories, ideas, strategies and lessons from high-performers in sport, business, science, media and health.

The You Project

The You Project is a 30-90 minute dose of inspiration and education hosted by Craig Harper with great stories, ideas, strategies and lessons from high-performers in sport, business, science, media and health.
&nbsp;

#2076 The Psychology of 'Cool' - Prof. Caleb Warren

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/ee2fe35c-67ef-4740-b1c8-b3bc00061038/transcript

Some old dude (Socrates) told the world a coupla thousand years ago (400ish BC) that "the begging of wisdom is to know thyself", so it's clear that the whole - trying to figure out who the-fuck we are, and why the-fuck we are the way we are - is not a new human endeavour. This time on TYP, the very brilliant, charming and accomplished Professor Beau Lotto and the mildly-competent me, continue the exploration. Beau is an American neuroscientist, author, entrepreneur and keynote speaker best known for his work on perception, uncertainty, creativity and human behaviour. He's a visiting scholar at New York University and the founder of the Lab of Misfits, a creative studio exploring the intersection of neuroscience, art, technology and innovation. Lotto's research focuses on how the brain interprets reality - particularly the idea that we don't passively "see" the world as it is, but actively construct perception based on past experience, context, assumptions and survival needs.

evolvable.me

Some old dude (Socrates) told the world a coupla thousand years ago (400ish BC) that "the begging of wisdom is to know thyself", so it's clear that the whole - trying to figure out who the-fuck we are, and why the-fuck we are the way we are - is not a new human endeavour. This time on TYP, the very brilliant, charming and accomplished Professor Beau Lotto and the mildly-competent me, continue the exploration. Beau is an American neuroscientist, author, entrepreneur and keynote speaker best known for his work on perception, uncertainty, creativity and human behaviour. He's a visiting scholar at New York University and the founder of the Lab of Misfits, a creative studio exploring the intersection of neuroscience, art, technology and innovation. Lotto's research focuses on how the brain interprets reality - particularly the idea that we don't passively "see" the world as it is, but actively construct perception based on past experience, context, assumptions and survival needs. <a href="https://www.evolvable.me/">evolvable.me</a>

#2164 The Beginning of Wisdom - Prof. Beau Lotto

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/2fd85e2c-0b0a-4906-8faa-b4510043f54b/transcript

Eggs sure have taken a beating over the years (see what I did there?). This is a fun one with Gillespo (the nutritional kill joy) where we unpack the BS surrounding the 'healthy' heart tick, the more current 'health star rating system', and lots more.Enjoy.

Eggs sure have taken a beating over the years (see what I did there?). This is a fun one with Gillespo (the nutritional kill joy) where we unpack the BS surrounding the 'healthy' heart tick, the more current 'health star rating system', and lots more.Enjoy.

#2163 Egg Shaming - David Gillespie

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/87d3340d-fe3b-422b-b493-b45000a8eea9/transcript

It’s been a rough week on Planet Harps, as I’m sure it has (is) for many of you. This might be a self-indulgent download or it might be a different TYP conversation that helps a few of you.

It&rsquo;s been a rough week on Planet Harps, as I&rsquo;m sure it has (is) for many of you. This might be a self-indulgent download or it might be a different TYP conversation that helps a few of you.

#2162 It's Been a Rough Week - Harps & Tiff

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/a25a1f17-3a68-49d1-96f5-b44e0098144d/transcript

#2076 The Psychology of 'Cool' - Prof. Caleb Warren

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