Caleb Warren is a Professor of Marketing at the University of Arizona and this was a fun chat about what makes something or someone cool, and how coolness intersects with branding, marketing, popularity, humour, culture, social desirability and more. Enjoy.

Caleb Warren is a Professor of Marketing at the University of Arizona and this was a fun chat about what makes something or someone cool, and how coolness intersects with branding, marketing, popularity, humour, culture, social desirability and more. Enjoy.

The You Project is a 30-90 minute dose of inspiration and education hosted by Craig Harper with great stories, ideas, strategies and lessons from high-performers in sport, business, science, media and health.

 

The You Project is a 30-90 minute dose of inspiration and education hosted by Craig Harper with great stories, ideas, strategies and lessons from high-performers in sport, business, science, media and health.
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The You Project is a 30-90 minute dose of inspiration and education hosted by Craig Harper with great stories, ideas, strategies and lessons from high-performers in sport, business, science, media and health.

The You Project

The You Project is a 30-90 minute dose of inspiration and education hosted by Craig Harper with great stories, ideas, strategies and lessons from high-performers in sport, business, science, media and health.
&nbsp;

#2076 The Psychology of 'Cool' - Prof. Caleb Warren

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/ee2fe35c-67ef-4740-b1c8-b3bc00061038/transcript

For no particular reason, TYP and Gillespo have not been in the same room for a while but finally, the gang is back together. This is a slightly longer than normal chat (for us) and we covered some really interesting topics, including why Meta forked out $18 billion to avoid going to court, why behavioural addictions and drug addictions are kind-of the same, gamers becoming air traffic controllers (not even a joke), using AI without destroying your brain and why David’s favourite “country” is the Sunshine Coast. This was one of the more fun episodes with Tiff joining in the mayhem. Enjoy.

For no particular reason, TYP and Gillespo have not been in the same room for a while but finally, the gang is back together. This is a slightly longer than normal chat (for us) and we covered some really interesting topics, including why Meta forked out $18 billion to avoid going to court, why behavioural addictions and drug addictions are kind-of the same, gamers becoming air traffic controllers (not even a joke), using AI without destroying your brain and why David&rsquo;s favourite &ldquo;country&rdquo; is the Sunshine Coast. This was one of the more fun episodes with Tiff joining in the mayhem. Enjoy.

#2241 New Addictions? - David Gillespie

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/d277f5ee-40d6-4fe9-9159-b4dc0040eddd/transcript

In Australia, Benjamin Siong is at the pointy end of fitness, strength, health, high-performance, education and human optimisation (my words, not his) and I valued the opportunity to chat with somebody with so much knowledge, experience and passion for helping people explore and fulfil their potential. Ben is the founder of LEARNASP, an international education platform redefining how trainers turn knowledge into real-world results. With an Honours degree in Applied Science, majoring in Psychology, Ben's approach to body composition, nutrition and performance is underpinned by behavioural psychology. Ben has spent more than two decades coaching and educating, working with elite athletes across 16+ sports, champion bodybuilders, fitness models and pageant winners. Today, through LEARNASP, he educates trainers across more than 15 countries to think critically, coach the individual, influence behaviour and turn science into results.

In Australia, Benjamin Siong is at the pointy end of fitness, strength, health, high-performance, education and human optimisation (my words, not his) and I valued the opportunity to chat with somebody with so much knowledge, experience and passion for helping people explore and fulfil their potential. Ben is the founder of LEARNASP, an international education platform redefining how trainers turn knowledge into real-world results. With an Honours degree in Applied Science, majoring in Psychology, Ben's approach to body composition, nutrition and performance is underpinned by behavioural psychology. Ben has spent more than two decades coaching and educating, working with elite athletes across 16+ sports, champion bodybuilders, fitness models and pageant winners. Today, through LEARNASP, he educates trainers across more than 15 countries to think critically, coach the individual, influence behaviour and turn science into results.

#2240 Knowing Is Not Doing - Ben Siong

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/5ca43725-f7c3-4588-bfe2-b4db0053cfbd/transcript

This might be my favourite episode of the year. Inspirational, educational and at times, confronting. I loved this chat. *Professor Munjed Al Muderis is an internationally recognised orthopaedic surgeon, humanitarian, author and pioneer in osseointegration surgery. Born in Iraq, he fled Saddam Hussein’s regime in 1999 after refusing an order to mutilate army deserters, eventually arriving in Australia as a refugee and spending ten months in immigration detention. He went on to become a leading orthopaedic surgeon, developing innovative techniques and implants that allow prosthetic limbs to connect directly to bone. A Clinical Professor at Macquarie University, Munjed has performed surgery and humanitarian work around the world. He was named the 2020 NSW Australian of the Year.

This might be my favourite episode of the year. Inspirational, educational and at times, confronting. I loved this chat. *Professor Munjed Al Muderis is an internationally recognised orthopaedic surgeon, humanitarian, author and pioneer in osseointegration surgery. Born in Iraq, he fled Saddam Hussein&rsquo;s regime in 1999 after refusing an order to mutilate army deserters, eventually arriving in Australia as a refugee and spending ten months in immigration detention. He went on to become a leading orthopaedic surgeon, developing innovative techniques and implants that allow prosthetic limbs to connect directly to bone. A Clinical Professor at Macquarie University, Munjed has performed surgery and humanitarian work around the world. He was named the 2020 NSW Australian of the Year.

#2239 The Resurrection of 982 - Professor Munjed Al Muderis

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/bda1fbb1-b727-4df6-b37b-b4da003ef27c/transcript

#2076 The Psychology of 'Cool' - Prof. Caleb Warren

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