Caleb Warren is a Professor of Marketing at the University of Arizona and this was a fun chat about what makes something or someone cool, and how coolness intersects with branding, marketing, popularity, humour, culture, social desirability and more. Enjoy.

Caleb Warren is a Professor of Marketing at the University of Arizona and this was a fun chat about what makes something or someone cool, and how coolness intersects with branding, marketing, popularity, humour, culture, social desirability and more. Enjoy.

The You Project is a 30-90 minute dose of inspiration and education hosted by Craig Harper with great stories, ideas, strategies and lessons from high-performers in sport, business, science, media and health.

 

The You Project is a 30-90 minute dose of inspiration and education hosted by Craig Harper with great stories, ideas, strategies and lessons from high-performers in sport, business, science, media and health.
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The You Project is a 30-90 minute dose of inspiration and education hosted by Craig Harper with great stories, ideas, strategies and lessons from high-performers in sport, business, science, media and health.

The You Project

The You Project is a 30-90 minute dose of inspiration and education hosted by Craig Harper with great stories, ideas, strategies and lessons from high-performers in sport, business, science, media and health.
&nbsp;

#2076 The Psychology of 'Cool' - Prof. Caleb Warren

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/ee2fe35c-67ef-4740-b1c8-b3bc00061038/transcript

Our resident Geek is back riffing on all-things tech and as always, there's a sprinkling of everything.. including science, legal stuff, Al stuff, psychology, health and as I said, a smidgen (yep, correct spelling) of tech. Enjoy.

Our resident Geek is back riffing on all-things tech and as always, there's a sprinkling of everything.. including science, legal stuff, Al stuff, psychology, health and as I said, a smidgen (yep, correct spelling) of tech. Enjoy.

#2133 Will AI Replace Your Brain? - Patrick Bonello

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/5f7fd59a-200b-4eb5-9fc7-b41c0074dbb9/transcript

In this confronting and timely conversation, I sit down with Gillespo to unpack a landmark legal case that could change everything. For the first time, a jury has held tech giants like Meta Platforms Inc. and YouTube accountable - not for what's on their platforms, but for how they're designed. We explore the idea of "weaponised attention," the psychology behind infinite scroll, beauty filters, and algorithmic validation, and why developing brains don't stand a chance against billion-dollar systems engineered to hijack them. This isn't just about kids. It's about all of us. Are we using technology... or is it using us?

In this confronting and timely conversation, I sit down with Gillespo to unpack a landmark legal case that could change everything. For the first time, a jury has held tech giants like Meta Platforms Inc. and YouTube accountable - not for what's on their platforms, but for how they're designed. We explore the idea of "weaponised attention," the psychology behind infinite scroll, beauty filters, and algorithmic validation, and why developing brains don't stand a chance against billion-dollar systems engineered to hijack them. This isn't just about kids. It's about all of us. Are we using technology... or is it using us?

#2132 Is Social Media The New Big Tobacco? - David Gillespie

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/37161624-7c8d-48d9-8ae0-b41c007492a3/transcript

For a percentage of you, this might turn out to be your favourite TYP episode. It won't be for everyone, but for some it will be like finding an oasis in the dessert. 'The Weird Little Girl Who Talked to Ghosts' is the name of Chezzi Denyer's new book, it's fantastic, people are raving about it and it's selling like bog rolls in a pandemic. I won't say too much but there's definitely something special about Chezzi's energy, insight and story and I f***ing loved our conversation - which is why it went for almost ninety minutes (and could have gone way longer). *Note: Unfortunately we didn't have a great internet connection, so l apologise for that but please tough it out. I doubt you'll regret it. Enjoy.

chezzidenyer.com.au
Booktopia

For a percentage of you, this might turn out to be your favourite TYP episode. It won't be for everyone, but for some it will be like finding an oasis in the dessert. 'The Weird Little Girl Who Talked to Ghosts' is the name of Chezzi Denyer's new book, it's fantastic, people are raving about it and it's selling like bog rolls in a pandemic. I won't say too much but there's definitely something special about Chezzi's energy, insight and story and I f***ing loved our conversation - which is why it went for almost ninety minutes (and could have gone way longer). *Note: Unfortunately we didn't have a great internet connection, so l apologise for that but please tough it out. I doubt you'll regret it. Enjoy.
<a href="https://chezzidenyer.com.au/">chezzidenyer.com.au</a> <a href="https://www.booktopia.com.au/the-weird-little-girl-who-talked-to-ghosts--chezzi-denyer/book/9781761280559.html">Booktopia</a>

#2131 The Weird Little Girl - Chezzi Denyer

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/1ff5fa4f-309b-48fb-a3b5-b41c0076f092/transcript

#2076 The Psychology of 'Cool' - Prof. Caleb Warren

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