Caleb Warren is a Professor of Marketing at the University of Arizona and this was a fun chat about what makes something or someone cool, and how coolness intersects with branding, marketing, popularity, humour, culture, social desirability and more. Enjoy.

#2219 The Reward Trap - Dr. Özgür Bolat
51:00

#2218 Metabolic Psychiatry - Dr. Matthew Bernstein
55:42

#2217 Kicking Down The Vulnerability Door - Christian O'Connell
1:11:30