Bec Brideson is a published author, business strategy consultant, Fintech Founder and keynote speaker. In this episode, we chat about the excitement, potential and terror of Al in business and life, Bec's role in bringing awareness to the idea of marketing to women (surprisingly, it's a relatively recent occurrence), the incredible evolution of marketing, branding and media over the last few decades, the branding and development of the AFLW as a commercial entity and consumer product, a crazy concept (but one-time common practice) called 'shrink it and pink it' and the idea of gender commerce. Enjoy.