To say Justin Herald is a little anti-establishment and original, is like saying the ocean can get a bit wet. At the age of 25 with only $50 to his name, Justin set about changing the course of his life. He created Attitude Inc, a clothing brand that became an International licensing success turning over in excess of thirty million dollars per year. He was named the International Entrepreneur of the Year, awarded the Future Leaders Award, recognising him as one of the 50 most influential leaders of the next generation in Australia. Justin is also the Managing Director of Customer Culture, one of Australia's leading customer service and customer engagement training companies. He's also the author of eight international bestselling books and personally works with over 100 businesses each year. I loved this chat.