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#1441 The Psychology Behind The Physiology - Brad Cunningham

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In this episode, High-Performance Coach, Trainer, Author, owner of ‘The Fit Shop’ and all-round good bloke Brad Cunningham and I discuss building a business when you don’t really know what you’re doing, understanding customers and clients and meeting their needs, the pros and cons of fitness trackers, creating lasting physical change, who makes the best Trainers and why, the proliferation of fitness businesses (are there too many?), creating a culture that people want to be in, shiny ball syndrome (“oh look… a $25,000 treadmill”), the psychology behind the physiology (of getting in shape) and lots more. Enjoy.


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The You Project

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