Thinking about the future can be very stressful and intimidating but it's important in today's time.

In today’s episode of Investverse, an investor education initiative by HDFC MF, Anupam will be in conversation with Ambi Parameswaran veteran AdMan, author, business historian, and co-host of The Last Brand Standing.

They will be talking about Ambi’s relationship with money, planning for the future and so much more.

Follow HDFC MF on all platforms -


HDFC Mutual Fund (@hdfcmf) • Instagram photos and videos


(29) HDFC Mutual Fund: Overview | LinkedIn


HDFC Mutual Fund (@hdfcmf) / Twitter

Follow Ambi Parameswaran on all platforms -


https://instagram.com/ambimgp?igshid=YmMyMTA2M2Y=


https://www.linkedin.com/in/aparameswaran


https://twitter.com/ambimgp?t=LfqtxIDiC2ZlGIKxgWSflQ&s=08

Follow our host Anupam Gupta on all platforms 



Anupam Gupta (@b_50) • Instagram photos and videos


Anupam Gupta (@b50) / Twitter


(1) Anupam Gupta | LinkedIn

You can check out this show on the IVM Podcasts website and app, or wherever else you get your podcasts from

Thinking about the future can be very stressful and intimidating but it's important in today's time.In today’s episode of Investverse, an investor education initiative by HDFC MF, Anupam will be in conversation with Ambi Parameswaran veteran AdMan, author, business historian, and co-host of The Last Brand Standing.They will be talking about Ambi’s relationship with money, planning for the future and so much more.Follow HDFC MF on all platforms -<ul><li aria-level="1"><a href="https://www.instagram.com/hdfcmf/?hl=en" target="_blank" rel="noopener noreferrer">HDFC Mutual Fund (@hdfcmf) • Instagram photos and videos</a></li><li aria-level="1"><a href="https://www.linkedin.com/company/hdfc-mutual-fund/" target="_blank" rel="noopener noreferrer">(29) HDFC Mutual Fund: Overview | LinkedIn</a></li><li aria-level="1"><a href="https://twitter.com/hdfcmf?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" target="_blank" rel="noopener noreferrer">HDFC Mutual Fund (@hdfcmf) / Twitter</a></li></ul>Follow Ambi Parameswaran on all platforms -<ul><li aria-level="1"><a href="https://instagram.com/ambimgp?igshid=YmMyMTA2M2Y=" target="_blank" rel="noopener noreferrer">https://instagram.com/ambimgp?igshid=YmMyMTA2M2Y=</a></li><li aria-level="1"><a href="https://www.linkedin.com/in/aparameswaran" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/in/aparameswaran</a></li><li aria-level="1"><a href="https://twitter.com/ambimgp?t=LfqtxIDiC2ZlGIKxgWSflQ&amp;s=08" target="_blank" rel="noopener noreferrer">https://twitter.com/ambimgp?t=LfqtxIDiC2ZlGIKxgWSflQ&amp;s=08</a></li></ul>Follow our host Anupam Gupta on all platforms <ul><li aria-level="1"><ul><li aria-level="1"><a href="https://www.instagram.com/b_50/?hl=en" target="_blank" rel="noopener noreferrer">Anupam Gupta (@b_50) • Instagram photos and videos</a></li><li aria-level="1"><a href="https://twitter.com/b50" target="_blank" rel="noopener noreferrer">Anupam Gupta (@b50) / Twitter</a></li><li aria-level="1"><a href="https://www.linkedin.com/in/anupam9gupta/" target="_blank" rel="noopener noreferrer">(1) Anupam Gupta | LinkedIn</a></li></ul></li></ul>You can check out this show on the IVM Podcasts website and app, or wherever else you get your podcasts from

In today’s episode of Investverse an education initiative by HDFC MF, Anupam will be in conversation with Ambi Parameswaran veteran AdMan, author, business historian, and co-host of The Last Brand Standing.

Ready for a long life

"Re-frame the relationship into one of learning." On this final episode of the season, Ambi Parameswaran talks about re-framing every situation, especially customer relationships.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

"Re-frame the relationship into one of learning." On this final episode of the season, Ambi Parameswaran talks about re-framing every situation, especially customer relationships. Check out Ambi's latest book 'Sponge': <a href="https://ivm.today/SpongeBook" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/SpongeBook</a> You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href="https://ivm.today/android" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/android</a> or iOS: <a href="https://ivm.today/ios" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/ios</a>, or any other podcast app. You can check out our website at <a href="http://www.ivmpodcasts.com/" target="_blank" rel="nofollow noopener noreferrer">http://www.ivmpodcasts.com/</a>

"Re-frame the relationship into one of learning." On this final episode of the season, Ambi Parameswaran talks about re-framing every situation, especially customer relationships. Check out Ambi's latest book 'Sponge':  You can listen to this...

Ep. 28: One Final Squeeze!

"If you look around, you can actually learn from other people not necessarily the mighty but also the simple." This week on 'The Sponge Podcast', Ambi talks about the his experience with different types of people and tells us how a company can rise with 'over workers' like Ghouse bhai- the self-driven driver.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

"If you look around, you can actually learn from other people not necessarily the mighty but also the simple." This week on 'The Sponge Podcast', Ambi talks about the his experience with different types of people and tells us how a company can rise with 'over workers' like Ghouse bhai- the self-driven driver. Check out Ambi's latest book 'Sponge': <a href="https://ivm.today/SpongeBook" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/SpongeBook</a> You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href="https://ivm.today/android" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/android</a> or iOS: <a href="https://ivm.today/ios" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/ios</a>, or any other podcast app. You can check out our website at <a href="http://www.ivmpodcasts.com/" target="_blank" rel="nofollow noopener noreferrer">http://www.ivmpodcasts.com/</a>

"If you look around, you can actually learn from other people not necessarily the mighty but also the simple." This week on 'The Sponge Podcast', Ambi talks about the his experience with different types of people and tells us how a company can rise...

Ep. 27: The Self-Driven Driver

'If you are trying to control cost in your company, every small bit matters'.

This week on 'The Sponge Podcast', Ambi talks about Mr. Azim Premji, the Indian business tycoon, philanthropist, and Chairman of Wipro Ltd. Ambi reminisces about the time he worked with Mr. Premji on Wipro's new logo and ethos. They also talk about cost control and economizing expenses.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

'If you are trying to control cost in your company, every small bit matters'. This week on 'The Sponge Podcast', Ambi talks about Mr. Azim Premji, the Indian business tycoon, philanthropist, and Chairman of Wipro Ltd. Ambi reminisces about the time he worked with Mr. Premji on Wipro's new logo and ethos. They also talk about cost control and economizing expenses. Check out Ambi's latest book 'Sponge': <a href="https://ivm.today/SpongeBook" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/SpongeBook</a> You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href="https://ivm.today/android" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/android</a> or iOS: <a href="https://ivm.today/ios" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/ios</a>, or any other podcast app. You can check out our website at <a href="http://www.ivmpodcasts.com/" target="_blank" rel="nofollow noopener noreferrer">http://www.ivmpodcasts.com/</a>

'If you are trying to control cost in your company, every small bit matters'. This week on 'The Sponge Podcast', Ambi talks about Mr. Azim Premji, the Indian business tycoon, philanthropist, and Chairman of Wipro Ltd. Ambi reminisces about the time he...

Ep. 26: Value Quality Over Cost

"Clients tend to take very long to make a decision." On this week's episode, Ambi highlights the most important quality of a CEO of an organization and the importance of quick decision making when it comes to brand communication.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

"Clients tend to take very long to make a decision." On this week's episode, Ambi highlights the most important quality of a CEO of an organization and the importance of quick decision making when it comes to brand communication. Check out Ambi's latest book 'Sponge': <a href="https://ivm.today/SpongeBook" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/SpongeBook</a> You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href="https://ivm.today/android" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/android</a> or iOS: <a href="https://ivm.today/ios" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/ios</a>, or any other podcast app. You can check out our website at <a href="http://www.ivmpodcasts.com/" target="_blank" rel="nofollow noopener noreferrer">http://www.ivmpodcasts.com/</a>

"Clients tend to take very long to make a decision." On this week's episode, Ambi highlights the most important quality of a CEO of an organization and the importance of quick decision making when it comes to brand communication. Check out Ambi's...

Ep. 25: Decisions Made Rapidly

 This week on 'The Sponge Podcast', Ambi shares his work experience in the advertising agency as an account executive trainee in the year 1979. In this conversation, he talks about the 'F' word that we all get scared of- Fired. He also talks about leadership lessons he learnt from his clients, how one should not get bullied by their clients, and a lot more.

 Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

 You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

 You can check out our website at http://www.ivmpodcasts.com/

<p style="background-color: transparent; color: #172b4d; font-family: -apple-system,BlinkMacSystemFont,Segoe UI,Roboto,Noto Sans,Ubuntu,Droid Sans,Helvetica Neue,sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 0px 0px 8px 0px;"> This week on 'The Sponge Podcast', Ambi shares his work experience in the advertising agency as an account executive trainee in the year 1979. In this conversation, he talks about the 'F' word that we all get scared of- Fired. He also talks about leadership lessons he learnt from his clients, how one should not get bullied by their clients, and a lot more. <p style="background-color: transparent; color: #172b4d; font-family: -apple-system,BlinkMacSystemFont,Segoe UI,Roboto,Noto Sans,Ubuntu,Droid Sans,Helvetica Neue,sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 0px 0px 8px 0px;"> Check out Ambi's latest book 'Sponge': <a style="background-color: transparent; color: #172b4d;" href="https://ivm.today/SpongeBook" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/SpongeBook</a> <p style="background-color: transparent; color: #172b4d; font-family: -apple-system,BlinkMacSystemFont,Segoe UI,Roboto,Noto Sans,Ubuntu,Droid Sans,Helvetica Neue,sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 0px 0px 8px 0px;"> You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a style="background-color: transparent; color: #172b4d;" href="https://ivm.today/android" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/android</a> or iOS: <a style="background-color: transparent; color: #172b4d;" href="https://ivm.today/ios" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/ios</a>, or any other podcast app. <p style="background-color: transparent; color: #172b4d; font-family: -apple-system,BlinkMacSystemFont,Segoe UI,Roboto,Noto Sans,Ubuntu,Droid Sans,Helvetica Neue,sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 0px 0px 8px 0px;"> You can check out our website at <a style="background-color: transparent; color: #172b4d;" href="http://www.ivmpodcasts.com/" target="_blank" rel="nofollow noopener noreferrer">http://www.ivmpodcasts.com/</a>

This week on 'The Sponge Podcast', Ambi shares his work experience in the advertising agency as an account executive trainee in the year 1979. In this conversation, he talks about the 'F' word that we all get scared of- Fired. He also talks about...

Ep. 24: You're Fired!

“Better products, Better Value, Better Living, Nirma is all about that.”

How did Karsanbhai Patel become a corporate pioneer and built an iconic detergent brand or maybe more than that, or how did it become a ‘Sabki Pasand’? Find out more on the recent episode of #TheSpongePodcast

Check out Ambi’s latest book ‘Sponge’: https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

“Better products, Better Value, Better Living, Nirma is all about that.” How did Karsanbhai Patel become a corporate pioneer and built an iconic detergent brand or maybe more than that, or how did it become a ‘Sabki Pasand’? Find out more on the recent episode of #TheSpongePodcast Check out Ambi’s latest book ‘Sponge’: <a href="https://ivm.today/SpongeBook" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/SpongeBook</a> You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href="https://ivm.today/android" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/android</a> or iOS: <a href="https://ivm.today/ios" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/ios</a>, or any other podcast app. You can check out our website at <a href="http://www.ivmpodcasts.com/" target="_blank" rel="nofollow noopener noreferrer">http://www.ivmpodcasts.com/</a>

“Better products, Better Value, Better Living, Nirma is all about that.” How did Karsanbhai Patel become a corporate pioneer and built an iconic detergent brand or maybe more than that, or how did it become a ‘Sabki Pasand’? Find out more on...

Ep. 23: Doodh Si Safedi Customer Focus

"Clients have to realize that celebrities need them as much as they need celebrities."

Does having a celebrity associated with your brand giving it a competitive edge over others? He also shares some interesting celebrity stories and talks as to how clients get trapped in the brand-celebrity vicious cycle.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

"Clients have to realize that celebrities need them as much as they need celebrities." Does having a celebrity associated with your brand giving it a competitive edge over others? He also shares some interesting celebrity stories and talks as to how clients get trapped in the brand-celebrity vicious cycle. Check out Ambi's latest book 'Sponge': <a href="https://ivm.today/SpongeBook" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/SpongeBook</a> You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href="https://ivm.today/android" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/android</a> or iOS: <a href="https://ivm.today/ios" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/ios</a>, or any other podcast app. You can check out our website at <a href="http://www.ivmpodcasts.com/" target="_blank" rel="nofollow noopener noreferrer">http://www.ivmpodcasts.com/</a>

"Clients have to realize that celebrities need them as much as they need celebrities." Does having a celebrity associated with your brand giving it a competitive edge over others? He also shares some interesting celebrity stories and talks as to how...

Ep. 22: Lights, Camera, Action!

"People don't quit jobs, they quit their bosses."

On this episode, Ambi talks about how working with entrepreneurs is different from working with large companies and how the famous Naukri.com 'Hari Sadu' advertisement was conceptualized.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

"People don't quit jobs, they quit their bosses." On this episode, Ambi talks about how working with entrepreneurs is different from working with large companies and how the famous <a href="http://naukri.com/" target="_blank" rel="nofollow noopener noreferrer">Naukri.com</a> 'Hari Sadu' advertisement was conceptualized. Check out Ambi's latest book 'Sponge': <a href="https://ivm.today/SpongeBook" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/SpongeBook</a> You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href="https://ivm.today/android" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/android</a> or iOS: <a href="https://ivm.today/ios" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/ios</a>, or any other podcast app. You can check out our website at <a href="http://www.ivmpodcasts.com/" target="_blank" rel="nofollow noopener noreferrer">http://www.ivmpodcasts.com/</a>

"People don't quit jobs, they quit their bosses." On this episode, Ambi talks about how working with entrepreneurs is different from working with large companies and how the famous  'Hari Sadu' advertisement was conceptualized. Check out...

Ep. 21: Failing to Try Versus Failing

"Today, if India's image in the world has changed, it's largely due to the IT people."

On this episode, Ambi shares his experience of working with Tata Consultancy Services (TCS) for over 15 years. In this conversation, he also talks about the journey and growth of TCS and how it placed itself in the global IT market.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

"Today, if India's image in the world has changed, it's largely due to the IT people." On this episode, Ambi shares his experience of working with Tata Consultancy Services (TCS) for over 15 years. In this conversation, he also talks about the journey and growth of TCS and how it placed itself in the global IT market. Check out Ambi's latest book 'Sponge': <a href="https://ivm.today/SpongeBook" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/SpongeBook</a> You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href="https://ivm.today/android" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/android</a> or iOS: <a href="https://ivm.today/ios" target="_blank" rel="nofollow noopener noreferrer">https://ivm.today/ios</a>, or any other podcast app. You can check out our website at <a href="http://www.ivmpodcasts.com/" target="_blank" rel="nofollow noopener noreferrer">http://www.ivmpodcasts.com/</a>

"Today, if India's image in the world has changed, it's largely due to the IT people." On this episode, Ambi shares his experience of working with Tata Consultancy Services (TCS) for over 15 years. In this conversation, he also talks about the journey...

Ep. 20: A Giant Learns to Dance

The Sponge Podcast - Leadership Lessons with Author and Veteran Adman with 40 years of experience in advertising - Ambi Parmeshwaran.
Each episode is an in-depth conversation about a chapter from Ambi's new book Sponge - Leadership Lessons I Learnt From My Clients
Host Amit Doshi sits down with Ambi as he shares some of the best advice he’s gotten over the years from reading, asking questions, observing, and acting more like a sponge.

The Sponge Podcast - Leadership Lessons with Author and Veteran Adman with 40 years of experience in advertising - Ambi Parmeshwaran.
Each episode is an in-depth conversation about a chapter from Ambi's new book Sponge - Leadership Lessons I Learnt From My Clients
Host Amit Doshi sits down with Ambi as he shares some of the best advice he’s gotten over the years from reading, asking questions, observing, and acting more like a sponge.

The Sponge Podcast - Leadership Lessons with Author and Veteran Adman with 40 years of experience in advertising - Ambi Parmeshwaran. Each episode is an in-depth conversation about a chapter from Ambi's new book Sponge

The Sponge Podcast

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