The Sponge Podcast

The Sponge Podcast - Leadership Lessons with Author and Veteran Adman with 40 years of experience in advertising - Ambi Parmeshwaran. Each episode is an in-depth conversation about a chapter from Ambi…

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Ready for a long life
Thinking about the future can be very stressful and intimidating but it's important in today's time. In today’s episode of Investverse, an investor education initiative by HDFC MF, Anupam will be in conversation with Ambi Parameswaran veteran AdMan, author, business historian, and co-host of The L…
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Ep. 28: One Final Squeeze!
"Re-frame the relationship into one of learning." On this final episode of the season, Ambi Parameswaran talks about re-framing every situation, especially customer relationships. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show and other awesome sho…
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Ep. 27: The Self-Driven Driver
"If you look around, you can actually learn from other people not necessarily the mighty but also the simple." This week on 'The Sponge Podcast', Ambi talks about the his experience with different types of people and tells us how a company can rise with 'over workers' like Ghouse bhai- the self-dri…
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Ep. 26: Value Quality Over Cost
'If you are trying to control cost in your company, every small bit matters'. This week on 'The Sponge Podcast', Ambi talks about Mr. Azim Premji, the Indian business tycoon, philanthropist, and Chairman of Wipro Ltd. Ambi reminisces about the time he worked with Mr. Premji on Wipro's new logo and…
18:55
Ep. 25: Decisions Made Rapidly
"Clients tend to take very long to make a decision." On this week's episode, Ambi highlights the most important quality of a CEO of an organization and the importance of quick decision making when it comes to brand communication. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook …
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Ep. 24: You're Fired!
This week on 'The Sponge Podcast', Ambi shares his work experience in the advertising agency as an account executive trainee in the year 1979. In this conversation, he talks about the 'F' word that we all get scared of- Fired. He also talks about leadership lessons he learnt from his clients, how …
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Ep. 23: Doodh Si Safedi Customer Focus
“Better products, Better Value, Better Living, Nirma is all about that.” How did Karsanbhai Patel become a corporate pioneer and built an iconic detergent brand or maybe more than that, or how did it become a ‘Sabki Pasand’? Find out more on the recent episode of #TheSpongePodcast Check out Ambi’…
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Ep. 22: Lights, Camera, Action!
"Clients have to realize that celebrities need them as much as they need celebrities." Does having a celebrity associated with your brand giving it a competitive edge over others? He also shares some interesting celebrity stories and talks as to how clients get trapped in the brand-celebrity vicio…
20:30
Ep. 21: Failing to Try Versus Failing
"People don't quit jobs, they quit their bosses." On this episode, Ambi talks about how working with entrepreneurs is different from working with large companies and how the famous Naukri.com 'Hari Sadu' advertisement was conceptualized. Check out Ambi's latest book 'Sponge': https://ivm.today/Sp…
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Ep. 20: A Giant Learns to Dance
"Today, if India's image in the world has changed, it's largely due to the IT people." On this episode, Ambi shares his experience of working with Tata Consultancy Services (TCS) for over 15 years. In this conversation, he also talks about the journey and growth of TCS and how it placed itself in …
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