Why is personal branding so important? How does the way you dress impact how people perceive you? In this episode, I sit down with one of InStitchu's co-founders, Robin McGowan, to find out how InStitchu became one of the leading custom tailored menswear shops in Australia. Robin's personal entrepreneurial story is extremely motivating and will have you thinking about starting your next business! Tune in here to listen to Robin’s episode on The Shiv Show.