Greg Martinelli shares the top trend in ag sales is solidifying your position as a trusted adviser to your farmer customers. He says as customers have gotten more sophisticated the role of a salesperson is beyond just production education—and combined with COVID-19’s influence–sales professionals have to have a compelling reason to visit the farm.

Greg Martinelli shares the top trend in ag sales is solidifying your position as a trusted adviser to your farmer customers. He says as customers have gotten more sophisticated the role of a salesperson is beyond just production education&mdash;and combined with COVID-19&rsquo;s influence&ndash;sales professionals have to have a compelling reason to visit the farm.

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

The Scoop Podcast

Episode 79: Bridge The Gap As A Trusted Adviser

Two honorees from The Scoop's latest 40 Under 40 awardee class tackle a different side of the same challenge: making ag retail work smarter for growers. David Vail, an Insights and Analytics Specialist at Simplot Grower Solutions in Boise, Idaho, uses tools like Power BI and ArcGIS to turn sales and spatial data into fast, actionable insight for crop advisors — freeing them up to spend less time digging and more time with growers. Dakota Patton, CFO at United Prairie, a 13-location ag retailer based in Tolono, Illinois, is solving a related problem from the finance side, using Agvance and the AgVend grower portal to run a growing operation efficiently and get farmers the information they need on their schedule, not the retailer's. Together, they offer a look at how the next generation of ag retail leadership is putting data and technology to work in service of the grower relationship.

Two honorees from The Scoop's latest 40 Under 40 awardee class tackle a different side of the same challenge: making ag retail work smarter for growers. David Vail, an Insights and Analytics Specialist at Simplot Grower Solutions in Boise, Idaho, uses tools like Power BI and ArcGIS to turn sales and spatial data into fast, actionable insight for crop advisors &mdash; freeing them up to spend less time digging and more time with growers. Dakota Patton, CFO at United Prairie, a 13-location ag retailer based in Tolono, Illinois, is solving a related problem from the finance side, using Agvance and the AgVend grower portal to run a growing operation efficiently and get farmers the information they need on their schedule, not the retailer's. Together, they offer a look at how the next generation of ag retail leadership is putting data and technology to work in service of the grower relationship.

The Scoop Podcast: How Data & Tech Are Changing Ag Retail | 2 Rising Leaders Share Their Playbook

Biologicals are no longer a curiosity. As adoption grows and claims multiply, ag retailers are being asked to evaluate more products, respond faster to growers, and help connect biological inputs to real system outcomes. In our recent conversation with Rick Melnick, COO and Managing Partner of DunhamTrimmer, we broke down the biggest market shifts—and what retailers should do to stay confident in a rapidly evolving category.

Biologicals are no longer a curiosity. As adoption grows and claims multiply, ag retailers are being asked to evaluate more products, respond faster to growers, and help connect biological inputs to real system outcomes. In our recent conversation with Rick Melnick, COO and Managing Partner of DunhamTrimmer, we broke down the biggest market shifts&mdash;and what retailers should do to stay confident in a rapidly evolving category.

The Scoop Podcast: Growing Demand, Growing Clutter: Navigating Biologicals in 2026

In todays episode of The Scoop Podcast, Margy Ecklecamp sits down with two of The Scoop’s 40 Under 40 recipients. Margy talks with Tommy Setterdahl Preconstruction Manager at Stueve Construction and Nathan Joraanstad, Product Manager at Bushel.

In todays episode of The Scoop Podcast, Margy Ecklecamp sits down with two of The Scoop&rsquo;s 40 Under 40 recipients. Margy talks with Tommy Setterdahl Preconstruction Manager at Stueve Construction and Nathan Joraanstad, Product Manager at Bushel.

Episode 79: Bridge The Gap As A Trusted Adviser

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