Greg Martinelli shares the top trend in ag sales is solidifying your position as a trusted adviser to your farmer customers. He says as customers have gotten more sophisticated the role of a salesperson is beyond just production education—and combined with COVID-19’s influence–sales professionals have to have a compelling reason to visit the farm.

Greg Martinelli shares the top trend in ag sales is solidifying your position as a trusted adviser to your farmer customers. He says as customers have gotten more sophisticated the role of a salesperson is beyond just production education&mdash;and combined with COVID-19&rsquo;s influence&ndash;sales professionals have to have a compelling reason to visit the farm.

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

The Scoop Podcast

Episode 79: Bridge The Gap As A Trusted Adviser

As an agronomist and crop consultant with Nutrien Ag Solutions, Jeff Kloucek says working out in the field is where he enjoys his job the most. While the weather was the biggest challenge last year, Kloucek doesn’t expect too much of a reprieve from that unknown this year. However, he and the team are focusing on what they can control. In soil fertility, they are taking a new look at the whole system and how nutrients interact with each other. And for weed control, Kloucek has two pieces of advice: don’t cut rates, and the adjuvants are just as important as the herbicide.

As an agronomist and crop consultant with Nutrien Ag Solutions, Jeff Kloucek says working out in the field is where he enjoys his job the most. While the weather was the biggest challenge last year, Kloucek doesn’t expect too much of a reprieve from that unknown this year. However, he and the team are focusing on what they can control. In soil fertility, they are taking a new look at the whole system and how nutrients interact with each other. And for weed control, Kloucek has two pieces of advice: don’t cut rates, and the adjuvants are just as important as the herbicide.

Episode 158: Corralling The Controllables In Agronomy

Kyle Meece, agronomy manager at United Prairie, started as a machine operator when the company had four locations. Today, they’ve grown to 14, and Meece also discusses how the team and the technology they use has changed. Last year, they had 950 acres of side by side drone application trials, which supported the decision to add four more this year. The team is also adding a John Deere See and Spray Ultimate machine to their fleet, which Meece says it an effort to answer the multitude of questions of how the technology fits into their agronomy services.

Kyle Meece, agronomy manager at United Prairie, started as a machine operator when the company had four locations. Today, they’ve grown to 14, and Meece also discusses how the team and the technology they use has changed. Last year, they had 950 acres of side by side drone application trials, which supported the decision to add four more this year. The team is also adding a John Deere See and Spray Ultimate machine to their fleet, which Meece says it an effort to answer the multitude of questions of how the technology fits into their agronomy services.

Episode 157: Set The Foundation In Agronomy and Your Career

Tim Hushon, sustainability and technology director at The Mill, details how sustainability factors into their ag retail business and how to partner with farmers on the technology adoption required. Hushon shares the challenges to find farmers and fields who can qualify for some of the carbon opportunities, while there’s still a lot of potential for nitrogen reduction programs, including they as a retailer realizing a future of potentially selling a lower total amount of bulk fertilizer. Then he shares the new equipment their team is working to deploy in 2024 including section control spreading and drone spraying.

Tim Hushon, sustainability and technology director at The Mill, details how sustainability factors into their ag retail business and how to partner with farmers on the technology adoption required. Hushon shares the challenges to find farmers and fields who can qualify for some of the carbon opportunities, while there’s still a lot of potential for nitrogen reduction programs, including they as a retailer realizing a future of potentially selling a lower total amount of bulk fertilizer. Then he shares the new equipment their team is working to deploy in 2024 including section control spreading and drone spraying.

Episode 79: Bridge The Gap As A Trusted Adviser

In 1 playlist(s)

The Scoop Podcast

Follow podcast

Recent clips