It is September, and many farmers, agronomists, and retailers are already focused on the 2026 season, and leading the charge of those agronomic decisions is seed. Mark Menke, seed products agronomist with Wilbur-Ellis, shares how with the tough economic situation in row crops, stubbing your toe with a seed selection can be even more painful.

It is September, and many farmers, agronomists, and retailers are already focused on the 2026 season, and leading the charge of those agronomic decisions is seed. Mark Menke, seed products agronomist with Wilbur-Ellis, shares how with the tough economic situation in row crops, stubbing your toe with a seed selection can be even more painful.

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

The Scoop Podcast

Episode 206: How to Define ‘Value’ In The Seed Selection Process

John Hockett, CEO of Marion Ag Service, is the second-generation leader for this family-run ag retailer located in Oregon. As a previous recipient of ARA’s Retailer of the Year, Marion Ag Service exemplifies excellence in its business in many ways, which Hockett boils down to “little things matter.” This year marks 50 years of business, and Hockett shares a bit on their vision for the next 50.

John Hockett, CEO of Marion Ag Service, is the second-generation leader for this family-run ag retailer located in Oregon. As a previous recipient of ARA&rsquo;s Retailer of the Year, Marion Ag Service exemplifies excellence in its business in many ways, which Hockett boils down to &ldquo;little things matter.&rdquo; This year marks 50 years of business, and Hockett shares a bit on their vision for the next 50.

The Scoop Podcast: Trust-Driven Service Propels Independent Ag Retailer To Major Milestone

With recently announced guidance from the Department of the Treasury, to support the documentation of agricultural production required to participate for Section 45Z tax credits, Bushel and Verity have integrated their on-farm data,  sustainability modeling and compliance platform. Kimberly Bowron, president of Verity, and Jake Joraanstad, CEO of Bushel, explain what’s next for traceability in the grain business.  

With recently announced guidance from the Department of the Treasury, to support the documentation of agricultural production required to participate for Section 45Z tax credits, Bushel and Verity have integrated their on-farm data, &nbsp;sustainability modeling and compliance platform. Kimberly Bowron, president of Verity, and Jake Joraanstad, CEO of Bushel, explain what&rsquo;s next for traceability in the grain business. &nbsp;

The Scoop Podcast: Why Traceability is Table Stakes in the Grain Business

BenVireo TerraLux (10-0-0 liquid organic nitrogen (N) fertilizer) has been named The Scoop’s New Product of the Year runner-up. Gina Colfer, sustainable solutions agronomy manager for Wilbur-Ellis, explains BenVireo is something organic growers may not have dreamed they’d have access to 30 years ago.

BenVireo TerraLux (10-0-0 liquid organic nitrogen (N) fertilizer) has been named The Scoop&rsquo;s New Product of the Year runner-up. Gina Colfer, sustainable solutions agronomy manager for Wilbur-Ellis, explains BenVireo is something organic growers may not have dreamed they&rsquo;d have access to 30 years ago.

Episode 206: How to Define ‘Value’ In The Seed Selection Process

In 1 playlist(s)

The Scoop Podcast

Follow podcast

Recent clips