High input prices have escalated the scrutiny farmers are putting toward their fertilizer products, placements and rates. How can retailers navigate these challenges? And what does it take to bring new products in such a dynamic time? Greg Sanford, vice president of sales at Verdesian, leans on his own previous retail experience and shares what retailers expect from suppliers right now, the key points to scale up biostimulant use, and the next big trend in fertilizer products.