Heather Thompson, Executive Director of enterprise marketing at Growmark, shares the details behind the new campaign—Start to Finish. She explains how Growmark is investing in its retail footprint and optimizing farmer customer relationships.

Heather Thompson, Executive Director of enterprise marketing at Growmark, shares the details behind the new campaign&mdash;Start to Finish. She explains how Growmark is investing in its retail footprint and optimizing farmer customer relationships.

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

The Scoop Podcast

Episode 200: Growmark Launches New Campaign for FS Brand

Congratulations goes to Indigo Ag and its biotrinsic Nemora FP being named The Scoop’s new product of the year. PJ Smith, Senior Global Product Manager at Indigo Ag, gives insights on how biologicals have grown as a category and as a brand how “when people hear Nemora, they immediately think, no more nematodes.”

Congratulations goes to Indigo Ag and its biotrinsic Nemora FP being named The Scoop&rsquo;s new product of the year. PJ Smith, Senior Global Product Manager at Indigo Ag, gives insights on how biologicals have grown as a category and as a brand how &ldquo;when people hear Nemora, they immediately think, no more nematodes.&rdquo;

The Scoop’s 2025 New Product of the Year: Why Biologicals Are Making Waves

Laura Blome, owner and president of Hedlin Ag, works with agribusinesses and clients for leadership and executive searches and role placements. She shares two key skills needed in the industry right now are financial management and excellence in leadership.

Laura Blome, owner and president of Hedlin Ag, works with agribusinesses and clients for leadership and executive searches and role placements. She shares two key skills needed in the industry right now are financial management and excellence in leadership.

Episode 220: Trends In Ag Retail Executive Recruitment

The team at River Valley Cooperative shares the backstory and gives insights into their industry-leading programs and initiatives. With the mantra “On the ground all year round,” the co-op has integrated all four divisions—agronomy, grain, feed, energy—and invested in internal and customer-facing technologies.

The team at River Valley Cooperative shares the backstory and gives insights into their industry-leading programs and initiatives. With the mantra &ldquo;On the ground all year round,&rdquo; the co-op has integrated all four divisions&mdash;agronomy, grain, feed, energy&mdash;and invested in internal and customer-facing technologies.

Episode 200: Growmark Launches New Campaign for FS Brand

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