Heather Thompson, Executive Director of enterprise marketing at Growmark, shares the details behind the new campaign—Start to Finish. She explains how Growmark is investing in its retail footprint and optimizing farmer customer relationships.

Heather Thompson, Executive Director of enterprise marketing at Growmark, shares the details behind the new campaign&mdash;Start to Finish. She explains how Growmark is investing in its retail footprint and optimizing farmer customer relationships.

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

The Scoop Podcast

Episode 200: Growmark Launches New Campaign for FS Brand

The team at River Valley Cooperative shares the backstory and gives insights into their industry-leading programs and initiatives. With the mantra “On the ground all year round,” the co-op has integrated all four divisions—agronomy, grain, feed, energy—and invested in internal and customer-facing technologies.

The team at River Valley Cooperative shares the backstory and gives insights into their industry-leading programs and initiatives. With the mantra &ldquo;On the ground all year round,&rdquo; the co-op has integrated all four divisions&mdash;agronomy, grain, feed, energy&mdash;and invested in internal and customer-facing technologies.

Episode 219: What Other Retailers Can Learn From The Retailer of the Year

With its upcoming legislative fly-in, ARA’s policy team has been working on its priorities for the year ahead. ARA’s senior director of government affairs Hunter Carpenter gave a status report in mid-January as funding and appropriation bills were starting to move.

With its upcoming legislative fly-in, ARA&rsquo;s policy team has been working on its priorities for the year ahead. ARA&rsquo;s senior director of government affairs Hunter Carpenter gave a status report in mid-January as funding and appropriation bills were starting to move.

Episode 218: What Policies & Regulations Will Have the Biggest Effect on Ag Retailers in 2026?

Anna Cardoze, vice president of strategic accounts at Growers, shares how ag retailers’ approach to growing customer loyalty has changed alongside the technology available to make the programs perform. She also gives insights on how every ag retail business is nuanced and which may have low hanging fruit to build their businesses bigger with customers.

Anna Cardoze, vice president of strategic accounts at Growers, shares how ag retailers&rsquo; approach to growing customer loyalty has changed alongside the technology available to make the programs perform. She also gives insights on how every ag retail business is nuanced and which may have low hanging fruit to build their businesses bigger with customers.

Episode 200: Growmark Launches New Campaign for FS Brand

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