Marketing consultant Morgan Seger says one prediction for the year ahead is companies will start using more artificial intelligence in their communications. However, she cautions her clients to be careful so they don’t start sounding like everyone else. Seger also provides insights on how digital marketing can be used to meet farmers where they are, prime the sales funnel, and improve how ag retailers show up at the farm gate.

Marketing consultant Morgan Seger says one prediction for the year ahead is companies will start using more artificial intelligence in their communications. However, she cautions her clients to be careful so they don’t start sounding like everyone else. Seger also provides insights on how digital marketing can be used to meet farmers where they are, prime the sales funnel, and improve how ag retailers show up at the farm gate.

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

The Scoop Podcast

Episode 153: Learning To Meet Farmers Where They Are

In his 15-year career Travis Fuller says it’s been amazing to watch the technology develop for the ag retail industry. As a customer success manager for AgWorks, he helps ag retailers deploy software to streamline their business and gain new insights. The biggest thing he’s watching… artificial intelligence.

In his 15-year career Travis Fuller says it’s been amazing to watch the technology develop for the ag retail industry. As a customer success manager for AgWorks, he helps ag retailers deploy software to streamline their business and gain new insights. The biggest thing he’s watching… artificial intelligence.

Episode 159: Can Ag Retail Go Paperless?

As an agronomist and crop consultant with Nutrien Ag Solutions, Jeff Kloucek says working out in the field is where he enjoys his job the most. While the weather was the biggest challenge last year, Kloucek doesn’t expect too much of a reprieve from that unknown this year. However, he and the team are focusing on what they can control. In soil fertility, they are taking a new look at the whole system and how nutrients interact with each other. And for weed control, Kloucek has two pieces of advice: don’t cut rates, and the adjuvants are just as important as the herbicide.

As an agronomist and crop consultant with Nutrien Ag Solutions, Jeff Kloucek says working out in the field is where he enjoys his job the most. While the weather was the biggest challenge last year, Kloucek doesn’t expect too much of a reprieve from that unknown this year. However, he and the team are focusing on what they can control. In soil fertility, they are taking a new look at the whole system and how nutrients interact with each other. And for weed control, Kloucek has two pieces of advice: don’t cut rates, and the adjuvants are just as important as the herbicide.

Episode 158: Corralling The Controllables In Agronomy

Kyle Meece, agronomy manager at United Prairie, started as a machine operator when the company had four locations. Today, they’ve grown to 14, and Meece also discusses how the team and the technology they use has changed. Last year, they had 950 acres of side by side drone application trials, which supported the decision to add four more this year. The team is also adding a John Deere See and Spray Ultimate machine to their fleet, which Meece says it an effort to answer the multitude of questions of how the technology fits into their agronomy services.

Kyle Meece, agronomy manager at United Prairie, started as a machine operator when the company had four locations. Today, they’ve grown to 14, and Meece also discusses how the team and the technology they use has changed. Last year, they had 950 acres of side by side drone application trials, which supported the decision to add four more this year. The team is also adding a John Deere See and Spray Ultimate machine to their fleet, which Meece says it an effort to answer the multitude of questions of how the technology fits into their agronomy services.

Episode 153: Learning To Meet Farmers Where They Are

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