Marketing consultant Morgan Seger says one prediction for the year ahead is companies will start using more artificial intelligence in their communications. However, she cautions her clients to be careful so they don’t start sounding like everyone else. Seger also provides insights on how digital marketing can be used to meet farmers where they are, prime the sales funnel, and improve how ag retailers show up at the farm gate.

Marketing consultant Morgan Seger says one prediction for the year ahead is companies will start using more artificial intelligence in their communications. However, she cautions her clients to be careful so they don’t start sounding like everyone else. Seger also provides insights on how digital marketing can be used to meet farmers where they are, prime the sales funnel, and improve how ag retailers show up at the farm gate.

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

The Scoop Podcast

Episode 153: Learning To Meet Farmers Where They Are

Biologicals are no longer a curiosity. As adoption grows and claims multiply, ag retailers are being asked to evaluate more products, respond faster to growers, and help connect biological inputs to real system outcomes. In our recent conversation with Rick Melnick, COO and Managing Partner of DunhamTrimmer, we broke down the biggest market shifts—and what retailers should do to stay confident in a rapidly evolving category.

Biologicals are no longer a curiosity. As adoption grows and claims multiply, ag retailers are being asked to evaluate more products, respond faster to growers, and help connect biological inputs to real system outcomes. In our recent conversation with Rick Melnick, COO and Managing Partner of DunhamTrimmer, we broke down the biggest market shifts&mdash;and what retailers should do to stay confident in a rapidly evolving category.

The Scoop Podcast: Growing Demand, Growing Clutter: Navigating Biologicals in 2026

In todays episode of The Scoop Podcast, Margy Ecklecamp sits down with two of The Scoop’s 40 Under 40 recipients. Margy talks with Tommy Setterdahl Preconstruction Manager at Stueve Construction and Nathan Joraanstad, Product Manager at Bushel.

In todays episode of The Scoop Podcast, Margy Ecklecamp sits down with two of The Scoop&rsquo;s 40 Under 40 recipients. Margy talks with Tommy Setterdahl Preconstruction Manager at Stueve Construction and Nathan Joraanstad, Product Manager at Bushel.

The Scoop Podcast: 40 Under 40 Nominees - Nathan Joraanstad & Tommy Setterdahl

On this episode of The Scoop, Hunter Carpenter offers insight into the policy and regulatory issues dominating the conversation in Washington, including the push for ag labor reform, support for voluntary regenerative agriculture, new pesticide registrations, and transportation concerns tied to rail consolidation.

On this episode of The Scoop, Hunter Carpenter offers insight into the policy and regulatory issues dominating the conversation in Washington, including the push for ag labor reform, support for voluntary regenerative agriculture, new pesticide registrations, and transportation concerns tied to rail consolidation.

Episode 153: Learning To Meet Farmers Where They Are

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