Kristen Ireland and Erin Mies started People Spark 5 years ago with a consulting focus to boost a company’s bottom line by increasing profits and margin, increasing retention and engagement, and creating a culture of success. They aim to provide business leaders with simple, practical solutions.

Kristen Ireland and Erin Mies started People Spark 5 years ago with a consulting focus to boost a company’s bottom line by increasing profits and margin, increasing retention and engagement, and creating a culture of success. They aim to provide business leaders with simple, practical solutions.

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

The Scoop Podcast

Episode 141: Small Effort, Big Significance: Tips to Boost Retention and Recruitment

Dan Schultz encourages ag retailers to think differently about their businesses and differentiate themselves. He says, just being better isn’t good enough, and retailers need to use strategy to market what is different about their business. He goes into more detail—and how marketing is more than just where you put field signs and your SEO gameplan—in this episode of The Scoop Podcast. You can find more ideas from Schultz in his newsletter, Ag Done Different.

Dan Schultz encourages ag retailers to think differently about their businesses and differentiate themselves. He says, just being better isn’t good enough, and retailers need to use strategy to market what is different about their business. He goes into more detail—and how marketing is more than just where you put field signs and your SEO gameplan—in this episode of The Scoop Podcast. You can find more ideas from Schultz in his newsletter, Ag Done Different.

Episode 168: Better Isn’t Good Enough

ARA’s Richard Gupton and Hunter Carpenter discuss the latest policy and regulatory updates from Washington, D.C.

ARA’s Richard Gupton and Hunter Carpenter discuss the latest policy and regulatory updates from Washington, D.C.

Episode 167: Need To Know Regulatory Updates

Mike Weddel, President and Founder of Stratus Ag Research joins the podcast to discuss the latest findings by his firm on grower programs. With two ongoing studies, Stratus has studied retailer and grower perceptions of these programs since 2020. Overall, both groups are more positive than they once were, and Weddel explains why.

Mike Weddel, President and Founder of Stratus Ag Research joins the podcast to discuss the latest findings by his firm on grower programs. With two ongoing studies, Stratus has studied retailer and grower perceptions of these programs since 2020. Overall, both groups are more positive than they once were, and Weddel explains why.

Episode 141: Small Effort, Big Significance: Tips to Boost Retention and Recruitment

The Scoop Podcast

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