Grant Mason, sales manager for Wheeler Brothers Grain in western Oklahoma, shares how the team doubled their agronomy business in just a few years. Mason shares how the business is getting bigger—both retailers and manufacturers are consolidating—and it required the team at Wheeler Brothers Grain to take a new approach to the market.

Grant Mason, sales manager for Wheeler Brothers Grain in western Oklahoma, shares how the team doubled their agronomy business in just a few years. Mason shares how the business is getting bigger—both retailers and manufacturers are consolidating—and it required the team at Wheeler Brothers Grain to take a new approach to the market.

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

The Scoop Podcast

Episode 123: How One Ag Retailer Doubled Their Agronomy Business

Ag retailers are heading into 2027 asking policymakers for one thing above all: certainty. On this episode of the Scoop Podcast, Ag Retailers Association (ARA) policy leaders Richard Gupton and Hunter Carpenter break down the issues shaping the fall agenda, just after ARA's fall board meeting in St. Louis.

Ag retailers are heading into 2027 asking policymakers for one thing above all: certainty. On this episode of the Scoop Podcast, Ag Retailers Association (ARA) policy leaders Richard Gupton and Hunter Carpenter break down the issues shaping the fall agenda, just after ARA's fall board meeting in St. Louis.

The Scoop Podcast: Ag Retail Policy Update: Rail Merger, Russian Fertilizer Tariffs, Farm Bill and Midterms

Two honorees from The Scoop's latest 40 Under 40 awardee class tackle a different side of the same challenge: making ag retail work smarter for growers. David Vail, an Insights and Analytics Specialist at Simplot Grower Solutions in Boise, Idaho, uses tools like Power BI and ArcGIS to turn sales and spatial data into fast, actionable insight for crop advisors — freeing them up to spend less time digging and more time with growers. Dakota Patton, CFO at United Prairie, a 13-location ag retailer based in Tolono, Illinois, is solving a related problem from the finance side, using Agvance and the AgVend grower portal to run a growing operation efficiently and get farmers the information they need on their schedule, not the retailer's. Together, they offer a look at how the next generation of ag retail leadership is putting data and technology to work in service of the grower relationship.

Two honorees from The Scoop's latest 40 Under 40 awardee class tackle a different side of the same challenge: making ag retail work smarter for growers. David Vail, an Insights and Analytics Specialist at Simplot Grower Solutions in Boise, Idaho, uses tools like Power BI and ArcGIS to turn sales and spatial data into fast, actionable insight for crop advisors &mdash; freeing them up to spend less time digging and more time with growers. Dakota Patton, CFO at United Prairie, a 13-location ag retailer based in Tolono, Illinois, is solving a related problem from the finance side, using Agvance and the AgVend grower portal to run a growing operation efficiently and get farmers the information they need on their schedule, not the retailer's. Together, they offer a look at how the next generation of ag retail leadership is putting data and technology to work in service of the grower relationship.

The Scoop Podcast: How Data & Tech Are Changing Ag Retail | 2 Rising Leaders Share Their Playbook

Biologicals are no longer a curiosity. As adoption grows and claims multiply, ag retailers are being asked to evaluate more products, respond faster to growers, and help connect biological inputs to real system outcomes. In our recent conversation with Rick Melnick, COO and Managing Partner of DunhamTrimmer, we broke down the biggest market shifts—and what retailers should do to stay confident in a rapidly evolving category.

Biologicals are no longer a curiosity. As adoption grows and claims multiply, ag retailers are being asked to evaluate more products, respond faster to growers, and help connect biological inputs to real system outcomes. In our recent conversation with Rick Melnick, COO and Managing Partner of DunhamTrimmer, we broke down the biggest market shifts&mdash;and what retailers should do to stay confident in a rapidly evolving category.

Episode 123: How One Ag Retailer Doubled Their Agronomy Business

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