Description: Brigette Readel has closed one chapter of her career after 25 years in ag chemical sales, but now her next era focuses on teaching other sales skills they can use. She also emphasizes how important it is find mentors and be a mentors to others.

Description: Brigette Readel has closed one chapter of her career after 25 years in ag chemical sales, but now her next era focuses on teaching other sales skills they can use. She also emphasizes how important it is find mentors and be a mentors to others.

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

The Scoop Podcast

Episode 111: The Best Swag To Give Farmers

During its annual fly-in, more than 120 Agricultural Retailers Association members visited 130 congressional offices to promote ARA’s policy priorities. “Being engaged, having a voice for the industry is critically important,” says Richard Gupton, ARA’s senior vice president of public policy.

During its annual fly-in, more than 120 Agricultural Retailers Association members visited 130 congressional offices to promote ARA&rsquo;s policy priorities. &ldquo;Being engaged, having a voice for the industry is critically important,&rdquo; says Richard Gupton, ARA&rsquo;s senior vice president of public policy.

The Scoop Podcast: A Voice For the Industry

Congratulations goes to Indigo Ag and its biotrinsic Nemora FP being named The Scoop’s new product of the year. PJ Smith, Senior Global Product Manager at Indigo Ag, gives insights on how biologicals have grown as a category and as a brand how “when people hear Nemora, they immediately think, no more nematodes.”

Congratulations goes to Indigo Ag and its biotrinsic Nemora FP being named The Scoop&rsquo;s new product of the year. PJ Smith, Senior Global Product Manager at Indigo Ag, gives insights on how biologicals have grown as a category and as a brand how &ldquo;when people hear Nemora, they immediately think, no more nematodes.&rdquo;

The Scoop’s 2025 New Product of the Year: Why Biologicals Are Making Waves

Laura Blome, owner and president of Hedlin Ag, works with agribusinesses and clients for leadership and executive searches and role placements. She shares two key skills needed in the industry right now are financial management and excellence in leadership.

Laura Blome, owner and president of Hedlin Ag, works with agribusinesses and clients for leadership and executive searches and role placements. She shares two key skills needed in the industry right now are financial management and excellence in leadership.

Episode 111: The Best Swag To Give Farmers

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