Description: Brigette Readel has closed one chapter of her career after 25 years in ag chemical sales, but now her next era focuses on teaching other sales skills they can use. She also emphasizes how important it is find mentors and be a mentors to others.

Description: Brigette Readel has closed one chapter of her career after 25 years in ag chemical sales, but now her next era focuses on teaching other sales skills they can use. She also emphasizes how important it is find mentors and be a mentors to others.

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

The Scoop Podcast

Episode 111: The Best Swag To Give Farmers

Syngenta’s Jeremy Groeteke joins Margy Eckelkamp to discuss the shift from collecting data to taking action. Explore the three buckets of AI, the future of autonomous farming, and how retailers can overcome "data fatigue" to deliver real-world ROI and profitability to their grower customers.

Syngenta&rsquo;s Jeremy Groeteke joins Margy Eckelkamp to discuss the shift from collecting data to taking action. Explore the three buckets of AI, the future of autonomous farming, and how retailers can overcome "data fatigue" to deliver real-world ROI and profitability to their grower customers.

The Scoop Podcast: From Data Fatigue to Actionable Insights: The Future of AI in Ag

In this episode of The Scoop Podcast, host Margy Eckelkamp speaks with Isaac Wolford, the Certified Crop Advisor (CCA) Representative to the Ag Retailers Association (ARA) Board, about the vital role of CCA accreditation in the ag retail industry. Isaac outlines the program's 30-year history as a "boots-on-the-ground" certification that validates expertise in pest, nutrient, crop, and soil management.

In this episode of&nbsp;The Scoop Podcast, host Margy Eckelkamp speaks with Isaac Wolford, the Certified Crop Advisor (CCA) Representative to the Ag Retailers Association (ARA) Board, about the vital role of CCA accreditation in the ag retail industry. Isaac outlines the program's 30-year history as a "boots-on-the-ground" certification that validates expertise in pest, nutrient, crop, and soil management.

The Scoop Podcast: Unlocking Retail Growth: The Evolving Value and Opportunities of CCA Certification

In this episode of The Scoop, Margy Eckelkamp sits down with Hunter Carpenter from the Agricultural Retailers Association to break down the critical policy shifts currently moving through Washington, D.C. The conversation centers on the House-passed Farm Bill, highlighting key wins like the TSP Access Act and the new plant biostimulant definition. However, Hunter also addresses the "hiccups" in the House version, specifically the removal of language regarding uniform labeling and NPDES permit reforms—issues the ARA hopes to revive in the Senate. The episode further explores the House's recent passage of year-round E15 sales. Beyond legislation, Hunter discusses the ARA’s cautious stance on the proposed Union Pacific and Norfolk Southern rail merger, emphasizing that maintaining competition is vital for keeping freight rates manageable for retailers.

In this episode of The Scoop, Margy Eckelkamp sits down with Hunter Carpenter from the Agricultural Retailers Association to break down the critical policy shifts currently moving through Washington, D.C. The conversation centers on the House-passed Farm Bill, highlighting key wins like the TSP Access Act and the new plant biostimulant definition. However, Hunter also addresses the "hiccups" in the House version, specifically the removal of language regarding uniform labeling and NPDES permit reforms&mdash;issues the ARA hopes to revive in the Senate. The episode further explores the House's recent passage of year-round E15 sales. Beyond legislation, Hunter discusses the ARA&rsquo;s cautious stance on the proposed Union Pacific and Norfolk Southern rail merger, emphasizing that maintaining competition is vital for keeping freight rates manageable for retailers.

Episode 111: The Best Swag To Give Farmers

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