Killing my consulting business to launch a SAAS startup during lockdown with Sunny Han CEO of Fulcrum

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Sunny Han is the CEO and founder of Fulcrum a SaaS manufacturing platform. Whilst building Fulcrum he spent a lot of time doing his due diligence and visited many factories and potential clients before settling on the best final product.

He talks to Ryan openly about the difficulties he has faced in his journey including losing co-founders but also digs deep into what it takes to make success happen.


  • For Fulcrums go to market strategy, Sunny’s team focus on inbound, SDM and STRs that target people very specifically. It’s a low-volume approach but has a high yield.
  • Whether you are a start-up or a large corporate, you only have a limited amount of resources. You must decide what to focus your efforts on.
  • Fulcrum is a SaaS manufacturing platform, it aims to bring both modern & innovative concepts to small and mid-size production companies.
  • From consulting, Sunny not only learnt how to make the product great he also learnt how to build the company for greatness, particularly around culture.
  • Having a high standard as an individual can cause a poor environment for those who work closely with you. Sunny recognises this as one of his biggest mistakes in his early days in business.
  • Conflict helps improve the coverage of tasks that need to be done, it stops things from being missed and prevents mistakes.


 “We just crossed the 4 million ARR threshold at the end of last quarter”

“No matter what stage you’re at, you have a limited amount of resources”

“People buy differently, even if they’re the same types of customers”

“The creation of culture has more to do with removing things than adding things”

“A lot of the time, people fire themselves”

Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE:


Ryan Staley

Founder and CEO

Whale Boss





How do you grow like a VC-backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?
Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.
This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpal Sambhi (Founder of Magical with a previous exit to Linkedin) and many more.

This is where Scaling and Sales are made simple in 25 minutes or less.

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