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How to Turn Chaos Into Scale with 4x Executive Stephanie Valenti Part 1

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Stephanie Valenti, a four-time executive operator, shares her insights on turning chaos into scalability in organizations. She emphasizes the importance of creating structure, processes, and a strong team to achieve long-term growth. Valenti also highlights the need for pre-work, such as defining mission, vision, and values, and setting clear goals. She advises founders to slow down and celebrate successes, analyze what worked, and prioritize and prune initiatives to avoid shiny object syndrome. The conversation will continue in part two, where Valenti will discuss retaining perceived value in a fast-paced environment.

Don't miss Part 2 of our conversation for more insights on retaining perceived value in a fast-moving market. Stay tuned!

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  • During COVID-19, Stephanie recognised she had a gap in knowledge where ‘wider’ business was concerned as she had always worked in fortune 500 companies. She then became a COO for a manufacturing company where she learnt an incredible amount.
  • Start-ups operate differently to large businesses, in the early stages it’s more about trial and error than planning.
  • Understanding structure allows start-ups to move into the next phase of their business and to scale effectively.
  • Sometimes you need to slow everything down to be able to then scale and grow. This is especially true when trying to figure out product market fit.
  • Tracking things early on with help you choose the strategies and tactics that work further down the line. It helps you avoid ‘shiny penny syndrome’ as a founder and aids you in making effective decisions.


“I could do four whole podcast shows talking about my experience and the mistakes and successes that I had”

“In a start-up, it’s in the moment, it’s let’s throw spaghetti at the wall and see what sticks”

“What would a structure look like at $100 million? What roles would we need? What types of people would we need?”

“Slow down to speed up”

“When money is involved it’s super emotional so of course then want to keep moving it forward”

“Just because something worked once, doesn’t mean it will again”

Ryan Staley

Founder and CEO

Whale Boss 

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