Richard Morley-Kirk is a seasoned retail executive with over 25 years’ experience growing brands across the UK, Europe, the Middle East, and Central Asia. He’s best known for co-founding Pinky Goat, a specialist eyelash brand that grew from a home-based startup into a global retail presence in over 3,500 stores. 

Now based in Dubai, Richard is COO for several consumer brands under the Joelle Mardinian umbrella, with a focus on scaling internationally. He shares insights into building a distinctive brand, understanding retail buyer behaviour, and choosing the right distribution model. 

He also explores the role of customer data, how to respond to market shocks, and why a strong USP (unique selling proposition) is non-negotiable when trying to stand out in saturated global markets. 

RICHARD MORLEY-KIRK
https://www.pinkygoat.com/
https://www.linkedin.com/in/richard-morley-kirk-195a6219/ 

THE SALES DOCTOR   

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