Founder and Managing Director of Edible Blooms, Kelly Jamieson built an e-commerce business with perishable products that turned over $1m plus in its first year being 16 years ago.  Partnerships, culture and collaboration have been key to the growth of the business, in addition to the right business model, marketing (customer acquisition) and customer engagement, and being at the forefront utilising technology.  Kelly shares her strategies to success including the 90% rule.  This is an amazing story, proudly a South Australian success.