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Ash is joined for a second time by Paul, a podcast host coach as they review the Podcast Show ‘Women. Work. Wellbeing.’ by Zoe Haydn Jones. They look at titles, artwork, general content and of course, the hosting skills of Zoe too.

Previous Episode with Paul: https://omny.fm/shows/the-podcaster-s-podcast/paul-the-podcast-host-coach

KEY TAKEAWAYS

• If you can’t tell what a show is about from its name, then it isn’t a good name.
• Punctuation can potentially impact SEO, keep this in mind when choosing a name.
• It’s important to get artwork right, it’s most people's first impression of you and the show. If you only have a small budget to get started it’s worth paying a designer to create good artwork for your podcast show.
• Keep your podcast intros short and to the point.
• If you can make your guest feel comfortable, you will get the best content out of them.
• Don’t be frightened of silences when interviewing, there is a tremendous amount of power in a pause and if you are worried the silences are too long you can always edit post record.
• Your audience wants to get to know you and you want to build a relationship with them, if you can create small moments of personal connection whilst still interviewing this can build a picture of who you are as a host and a person.
• The first part of a podcast title is the most important.
• Rather than using prerecorded generic intros and ads, rerecord and talk to your audience each time, this will make an ad or call to action sound and feel more genuine and authentic.
• Record an episode specific intro post-interview, you can tease the content that is about to come whilst building anticipation and interest.
• A bit of interview preparation can go a long way, it can stop you waffling and make your delivery as a host and interviewer more sleek. 

BEST MOMENTS

‘I actually quite like the name it’s clear about what it’s about and that’s the main thing with names’

‘If you’re going to spend money on something spend it on artwork, it’s important it looks good because that’s the face of your show”

“All the shows I listen to are very quick to get to the content”

“Part of interview technique is not talking all the time, listening and not being afraid of those silences”

“Be more specific with the things you learned, and marvel at your own podcast more”

"Generic is a lot less likely to catch someone's attention"

VALUABLE RESOURCES

https://podcasts.apple.com/gb/podcast/women-work-wellbeing/id1632625036

Previous Episode with Paul: https://omny.fm/shows/the-podcaster-s-podcast/paul-the-podcast-host-coach

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

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Email: podcast@progressiveproperty.co.uk