Who Are Your Listeners? Podcast Listener Psychology

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Ash and Kane discuss research and stats about the psychology of podcast listeners. They share useful demographic research including why podcast listeners differ so much from social media users and also reveal why they think ads convert so well for podcasts.

KEY TAKEAWAYS

UK Podcast listeners average 5 hours a week listening, this is an hour a day for the working week.
The ethnic diversity of listeners is increasing, younger audiences are also becoming engaged and the gap between male and female listeners is getting smaller yearly, showing that podcasting is for everyone.
Having one good guest then unlocks the ability to have other good guests and gives your show credibility amongst listeners.
What a listener sees first counts, it’s how they decide whether to listen or not so focus on artwork, titles and focus on getting good guests.
Podcast listeners often have informational needs, meaning they are seeking out information and want to learn. This differs from social media users who are seeking out social needs.
Give away everything for free on your podcast, the higher value content you provide the better your podcast will perform better.
Podcast listeners are creatures of habit; you have to be consistent on episode length and publish day and frequency

BEST MOMENTS

“You can broaden out with your podcast over time”

“Curious people probably make up the higher earners”

“Once you get one good guest that becomes the ‘unlock’ for other good guests”

“Artwork is massively important, it’s the first thing people see it needs to look good”

“If it looks shit, people assume it’s shit”

“For every trend and movement there’s an opposite”

“Podcast listeners are creatures of habit”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

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ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

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Email: podcast@progressiveproperty.co.uk