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Ash and Kane are joined by Paul, a podcast host coach. He has over 25 years of experience coaching hosts, including Scott Mills, and in recent years this has focused specifically on podcast hosts. Paul talks about some of the timeless traits of a great host and gives real examples of amazing hosts and what makes them that way, including Trevor Mills, Dodge Woodhall and Lewis Capaldi. Paul also shares the podcast hosts he thinks are doing great things, what we can learn from them and common mistakes podcast hosts make.

KEY TAKEAWAYS

• Paul uses the knowledge and experience he has gained over the past 25 years and applies it to podcast hosts to help make good shows great.
• The concept of the love shack is to get anyone involved in producing a show in a room and to talk about what they love about each other, it then helps the hosts figure out who they are as characters. It also builds confidence.
• Courage and bravery are important in a host, they have to be able to push guests to answer difficult questions.
• Authenticity and letting the audience feel like they know you, is a sign of a great host.
• Don’t underestimate the power of humour as a host, especially if the subject you are talking about is quite dry.
• Building and painting pictures with words is a technique you can learn as a host to make your audience feel like they are with you, experiencing what you are talking about.
• Every podcast episode should have a point and some structure, it’s important as a host to not ‘waffle’.
• It’s not true that everyone has an interesting story to tell, podcasters need to be wary about which guests they choose and what they base their content around.
• The right amount of preparation before a show can help you build the right rapport and give you background before interviewing a guest.
• Emotional intelligence is essential to being a good podcast host, to know when and where to push a guest, for example.
• Getting your questioning right, to the deep whys of a guest’s life, makes an interview more interesting and engaging, creating more depth.

BEST MOMENTS

"He’s just brave to ask those questions”

“It helps the listeners of your podcast really build a genuine relationship with you”

“Sense of humour is really important”

“There are still glass ceilings to be broken by podcasting and that’s why I’m really excited by it”

“Steven Bartlett is top of his game no doubt, but what’s the extra 2% that he can do”

“It’s become a hobby, but a hobby that’s opening doors as well”

“The hole in the wall is the feature, the nail in the wall is the benefit, but the 50inch TV is the outcome…some people can’t look past the nail”

VALUABLE RESOURCES

Paul@thepodcasthostcoach.co.uk

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: podcast@progressiveproperty.co.uk