Discover today how to sex up your offers and learn how following these simple steps can help you sell much more. Today Rob discusses the importance of outlining the opportunity your product can give to your audience, why it is crucial to show them the uniqueness of your product and how to overcome the doubters and sceptics.

KEY TAKEAWAYS

• Show people the opportunity. The opportunity may be new, time-limited or something that is huge right now. Perhaps there is a lockdown opportunity or an e-commerce opportunity. People love to take opportunities and if you can take the time to show them that this is an opportunity for them to make a change then your product will look sexier.

• Think about what is unique about your product or service? There are two elements of uniqueness. Number one is why is it unique to your business and why have you never offered it before, secondly what is unique about your product in your niche market?

• Overcome what’s stopping people from using your product or service. If you don’t know what is stopping people from using your product, then they will never buy it until these issues have been overcome.

• Why you? Why should they use you over your competitors? You need to explain why somebody should choose you by demonstrating that you are trustworthy, have proof your product is successful and let them know that you care.

• There are many sceptical people out there but even none sceptical people will have their doubts and their concerns. You need to overcome these doubts and think as if you are a sceptical person and help solve the doubts your audience may have.

BEST MOMENTS

“You’re probably going to be able to double your sales.”

“Can you get a course online less than $20 which is essentially like a deep dive masterclass on how to make an offer more compelling?”

“Who is to blame and how do you solve that problem?”

VALUABLE RESOURCES

https://robmoore.com/

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ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979