There is no single definition of “rural America.” It comprises agricultural hubs, manufacturing centers, and fast-growing regions—each a regional archetypes with its own distinct challenges and opportunities. In this episode of The McKinsey Podcast, Senior Partner Nora Gardner joins Global Editorial Director Lucia Rahilly to discuss these archetypes and new research that can help leaders better understand rural communities.

In our second segment, McKinsey Partner Sarah Tucker-Ray speaks with Editorial Director Roberta Fusaro about how rural K–12 education can equip students with the skills needed for advanced manufacturing—and why partnerships with industry matter for the future of rural America.

Theme music composed, performed, and produced by Joy Ngiaw