This episode features a meaningful discussion with Scott Johnson, the founder of The Warrior Alliance, about the organization’s efforts to support veterans. The hosts, Nick Constantino and Ed Kennedy, facilitated a conversation that shed light on the challenges veterans face when transitioning to civilian life and the common misconceptions about them. Scott shared his personal journey and the pivotal experiences that led him to establish The Warrior Alliance, particularly his involvement with a double amputee veteran named Cedric during the Boston Marathon.

The episode highlighted the generational changes in how veterans are perceived, from the celebrated returnees of World War II to the stigmatization post-Vietnam. It underscored the importance of a continuum of care for veterans, as they often encounter a complex web of issues that can escalate without comprehensive support. The Warrior Alliance’s innovative approach involves engaging with service members before their military discharge, offering a network of various service providers to address their multifaceted needs.

Furthermore, the conversation delved into the marketing strategies necessary to effectively communicate and support veteran organizations. The upcoming radio show, supported by the Atlanta Braves Foundation, aims to broaden the reach of veteran support messages through radio and other media forms like podcasts and videos. This initiative is designed to use radio as a starting point to disseminate information and empower veterans, ensuring widespread access to resources and support.