Nick welcomes Holly Wasson, the Chief Marketing Officer of Capital Investment Advisors. Holly shares her journey and experiences in the marketing world, particularly her time at Turner Broadcasting. They discuss the distinct cultures of Turner and Coca-Cola, the evolution of cable TV, and the impact of the internet and social media on marketing strategies. Holly also shares her experiences at CNN, including significant events like the Monica Lewinsky scandal and the Columbine shooting. The conversation covers the challenges of marketing in a regulated industry, the importance of showing ROI, and the significance of knowing your audience. Holly emphasizes the value of meaningful content that connects with the audience and drives engagement.

Key Takeaways:
Distinct cultures of Turner and Coca-Cola.
The evolution of cable TV in the 90s.
The impact of the internet and social media on marketing strategies.
Challenges of marketing in a regulated industry.
The importance of showing ROI.
Knowing your audience and creating meaningful content.
The significance of local actions within a global brand.
Building trust and relationships in new markets.

Hashtags:
#MarketingMadmen
#MarketingStrategies
#TurnerBroadcasting
#CocaCola
#CableTV
#SocialMediaMarketing
#ROI
#ContentCreation
#AudienceEngagement
#LocalBranding
#NewMarkets
#MarketingInsights

Meta Description:

In this episode, Nick Constantino and Holly Wasson discuss marketing strategies, challenges in regulated industries, the evolution of cable TV, and more. #MarketingMadmen

Focus Keyword:

Marketing Strategies

Nick welcomes Holly Wasson, the Chief Marketing Officer of Capital Investment Advisors. Holly shares her journey and experiences in the marketing world, particularly her time at Turner Broadcasting. They discuss the distinct cultures of Turner and Coca-Cola, the evolution of cable TV, and the impact of the internet and social media on marketing strategies. Holly also shares her experiences at CNN, including significant events like the Monica Lewinsky scandal and the Columbine shooting. The conversation covers the challenges of marketing in a regulated industry, the importance of showing ROI, and the significance of knowing your audience. Holly emphasizes the value of meaningful content that connects with the audience and drives engagement.
Key Takeaways:
<ol>
<li>Distinct cultures of Turner and Coca-Cola.</li>
<li>The evolution of cable TV in the 90s.</li>
<li>The impact of the internet and social media on marketing strategies.</li>
<li>Challenges of marketing in a regulated industry.</li>
<li>The importance of showing ROI.</li>
<li>Knowing your audience and creating meaningful content.</li>
<li>The significance of local actions within a global brand.</li>
<li>Building trust and relationships in new markets.</li>
</ol>
Hashtags:
<ul>
<li>#MarketingMadmen</li>
<li>#MarketingStrategies</li>
<li>#TurnerBroadcasting</li>
<li>#CocaCola</li>
<li>#CableTV</li>
<li>#SocialMediaMarketing</li>
<li>#ROI</li>
<li>#ContentCreation</li>
<li>#AudienceEngagement</li>
<li>#LocalBranding</li>
<li>#NewMarkets</li>
<li>#MarketingInsights</li>
</ul>
Meta Description:
In this episode, Nick Constantino and Holly Wasson discuss marketing strategies, challenges in regulated industries, the evolution of cable TV, and more. #MarketingMadmen
Focus Keyword:
Marketing Strategies

TikTok, Acronyms & pretty pictures drive us mad – 30 years of common sense and no BS is what marketing should be about.

Trip Jobe & Nick Constantino, The Marketing Madmen have a passion for ensuring that your business wins because of smart marketing.

They will be sharing best practices and stupid marketing gone wrong as well as having other industry leaders share their secrets and strategies for your benefit.

They Say Marketing Is a Mad Man's Game...

The Marketing Madmen

The Marketing MadMen is your compass in the ever-evolving marketing landscape. Our show dives deep into the challenges, trends, and strategies that shape the industry.
Top 2% Global Podcast
Top 100 Marketing Podcast on Apple
Radio Show on 106.3FM in Atlanta
17,000+ YouTube Subscribers

 The Marketing MadMen isn’t just about marketing—it’s about connecting, adapting, and thriving in the madness. Tune in for insights, stories, and actionable strategies!

The Marketing MadMen is your compass in the ever-evolving marketing landscape. Our show dives deep into the challenges, trends, and strategies that shape the industry.
<ul>
<li>Top 2% Global Podcast</li>
<li>Top 100 Marketing Podcast on Apple</li>
<li>Radio Show on 106.3FM in Atlanta</li>
<li>17,000+ YouTube Subscribers</li>
</ul>
 The Marketing MadMen isn’t just about marketing—it’s about connecting, adapting, and thriving in the madness. Tune in for insights, stories, and actionable strategies!

178. MARKETING INSIGHTS FROM A CAPITAL INVESTMENT ADVISOR

Welcome to the first episode of "Legacy of Luxury," live from Solomon Brothers Studios! Hosts Nick Constantino and Jaron Solomon kick off the series with an engaging discussion on legacy and luxury. Discover the fascinating history of the Solomon family, the evolution of diamonds, and the emotional significance of luxury purchases. Join us for an exciting journey through the world of opulence, featuring industry experts, captivating stories, and much more. Stay tuned for future episodes where we'll dive deeper into luxury cars, real estate, travel, fine dining, and more!

Key Takeaways
Introduction to the "Legacy of Luxury" podcast series.
The history and legacy of the Solomon family in the jewelry industry.
The cultural and historical significance of diamonds.
The emotional and meaningful aspects of luxury purchases.
Preview of future episodes covering various luxury topics.

#LegacyOfLuxury, #SolomonBrothers, #DiamondHistory, #LuxuryLifestyle, #JewelryIndustry, #Opulence, #FineDining, #LuxuryCars, #RealEstate, #Travel

Welcome to the first episode of "Legacy of Luxury," live from Solomon Brothers Studios! Hosts Nick Constantino and Jaron Solomon kick off the series with an engaging discussion on legacy and luxury. Discover the fascinating history of the Solomon family, the evolution of diamonds, and the emotional significance of luxury purchases. Join us for an exciting journey through the world of opulence, featuring industry experts, captivating stories, and much more. Stay tuned for future episodes where we'll dive deeper into luxury cars, real estate, travel, fine dining, and more!
Key Takeaways
<ol>
<li>Introduction to the "Legacy of Luxury" podcast series.</li>
<li>The history and legacy of the Solomon family in the jewelry industry.</li>
<li>The cultural and historical significance of diamonds.</li>
<li>The emotional and meaningful aspects of luxury purchases.</li>
<li>Preview of future episodes covering various luxury topics.</li>
</ol>
#LegacyOfLuxury, #SolomonBrothers, #DiamondHistory, #LuxuryLifestyle, #JewelryIndustry, #Opulence, #FineDining, #LuxuryCars, #RealEstate, #Travel

The first episode of "Legacy of Luxury" is live

PILOT. THE JOURNEY BEGINS

In Episode 181, Nick Constantino and Trip Jobe are live from the Battery to explore the nonprofit world and the challenges it faces. Joined by Nehemiah Lamb, founder of Unique Individual Ranch, they discuss the importance of fundamental marketing and client communication skills for successful nonprofit management. Nehemiah shares his journey from working at the YMCA to starting his own organization, creating a supportive environment for neurodiverse children. The episode delves into the complexities of starting and managing a nonprofit, fundraising, sponsorship, and building a brand. Nehemiah emphasizes the need for specialized training and programs for neurodiverse populations, advocating for early intervention, collaboration, and public education to promote inclusion.

Key Takeaways:
Growing need for neurodiverse services.
Challenges in awareness, funding, and bureaucracy.
Importance of early intervention and collaboration.
Effective sponsorship acquisition and community partnerships.
Future plans for program expansion.
Ways to support: spreading the word, donating, volunteering, and advocacy.
#MarketingMadmen
#Neurodiversity
#EarlyIntervention
#Collaboration
#ProgramExpansion
#CommunitySupport

Meta Description:

Join Nick Constantino, Trip Jobe, and Nehemiah Lamb as they discuss the growing need for neurodiverse services, the vision for creating a comprehensive support system, and ways to support these initiatives. #MarketingMadmen

Focus Keyword:

Neurodiversity

In Episode 181, Nick Constantino and Trip Jobe are live from the Battery to explore the nonprofit world and the challenges it faces. Joined by Nehemiah Lamb, founder of Unique Individual Ranch, they discuss the importance of fundamental marketing and client communication skills for successful nonprofit management. Nehemiah shares his journey from working at the YMCA to starting his own organization, creating a supportive environment for neurodiverse children. The episode delves into the complexities of starting and managing a nonprofit, fundraising, sponsorship, and building a brand. Nehemiah emphasizes the need for specialized training and programs for neurodiverse populations, advocating for early intervention, collaboration, and public education to promote inclusion.
Key Takeaways:
<ol>
<li>Growing need for neurodiverse services.</li>
<li>Challenges in awareness, funding, and bureaucracy.</li>
<li>Importance of early intervention and collaboration.</li>
<li>Effective sponsorship acquisition and community partnerships.</li>
<li>Future plans for program expansion.</li>
<li>Ways to support: spreading the word, donating, volunteering, and advocacy.</li>
</ol>
<ul>
<li>#MarketingMadmen</li>
<li>#Neurodiversity</li>
<li>#EarlyIntervention</li>
<li>#Collaboration</li>
<li>#ProgramExpansion</li>
<li>#CommunitySupport</li>
</ul>
Meta Description:
Join Nick Constantino, Trip Jobe, and Nehemiah Lamb as they discuss the growing need for neurodiverse services, the vision for creating a comprehensive support system, and ways to support these initiatives. #MarketingMadmen
Focus Keyword:
Neurodiversity

The growing need for neurodiverse services

181. Building a Supportive Community for Neurodiverse Children… and How to Market It!

Nick Constantino and Trip Jobe kick off the show with a heated PSA about driving in snow, highlighting the frustrations of navigating icy roads in Atlanta. Despite the freezing weather, the hosts are live from the Battery and ready to dive into a fascinating discussion on intellectual property.

They are joined by Gar Hogan, a general partner at Tribute Management, who brings a wealth of experience from his previous career as an attorney specializing in trademark and intellectual property law. Gar shares his journey from aspiring musician to influential lawyer in the entertainment industry, shedding light on the critical role of intellectual property in music and beyond.

Nick, Trip, and Gar explore the complexities of the music industry, from songwriters and performers to the impact of streaming services. They discuss how the digital revolution has flipped the industry on its head and the importance of understanding branding and trademarks in today's landscape. Gar emphasizes the need for education on intellectual property and how it shapes the entertainment world.

Gar shifts the focus to Bob Seger, detailing his rise from playing at youth clubs in Detroit to becoming a rock legend. Seger's career was built on relentless touring and live performances, often in small, intimate venues. The episode concludes with insights into Seger's songwriting evolution, his influence on the music industry, and his enduring legacy.

Finally, the conversation pivots to the topic of homelessness. Gar passionately explains the complexities of homelessness and the innovative solutions some cities are employing to address this pervasive issue. He highlights the significant burden on city budgets due to overcrowded jails and the high costs of emergency medical treatment for the unhoused population. Gar emphasizes that taking the criminal justice element out of homelessness and focusing on services is crucial.

Key Takeaways:
The importance of intellectual property in the music industry.
The impact of streaming services on traditional music promotion.
Bob Seger's rise to fame and songwriting evolution.
The challenges posed by changing algorithms on digital platforms.
The complexities and costs associated with homelessness.
The effectiveness of programs like PAD (Policing Alternatives & Diversion).

Hashtags:
#MarketingMadmen
#IntellectualProperty
#MusicIndustry
#BobSeger
#Homelessness
#SupportiveServices

Meta Description:

Join Nick Constantino, Trip Jobe, and Gar Hogan as they discuss intellectual property, Bob Seger's legacy, and innovative solutions to homelessness. #MarketingMadmen

Focus Keyword:

Music Industry

Nick Constantino and Trip Jobe kick off the show with a heated PSA about driving in snow, highlighting the frustrations of navigating icy roads in Atlanta. Despite the freezing weather, the hosts are live from the Battery and ready to dive into a fascinating discussion on intellectual property.
They are joined by Gar Hogan, a general partner at Tribute Management, who brings a wealth of experience from his previous career as an attorney specializing in trademark and intellectual property law. Gar shares his journey from aspiring musician to influential lawyer in the entertainment industry, shedding light on the critical role of intellectual property in music and beyond.
Nick, Trip, and Gar explore the complexities of the music industry, from songwriters and performers to the impact of streaming services. They discuss how the digital revolution has flipped the industry on its head and the importance of understanding branding and trademarks in today's landscape. Gar emphasizes the need for education on intellectual property and how it shapes the entertainment world.
Gar shifts the focus to Bob Seger, detailing his rise from playing at youth clubs in Detroit to becoming a rock legend. Seger's career was built on relentless touring and live performances, often in small, intimate venues. The episode concludes with insights into Seger's songwriting evolution, his influence on the music industry, and his enduring legacy.
Finally, the conversation pivots to the topic of homelessness. Gar passionately explains the complexities of homelessness and the innovative solutions some cities are employing to address this pervasive issue. He highlights the significant burden on city budgets due to overcrowded jails and the high costs of emergency medical treatment for the unhoused population. Gar emphasizes that taking the criminal justice element out of homelessness and focusing on services is crucial.
Key Takeaways:
<ol>
<li>The importance of intellectual property in the music industry.</li>
<li>The impact of streaming services on traditional music promotion.</li>
<li>Bob Seger's rise to fame and songwriting evolution.</li>
<li>The challenges posed by changing algorithms on digital platforms.</li>
<li>The complexities and costs associated with homelessness.</li>
<li>The effectiveness of programs like PAD (Policing Alternatives &amp; Diversion).</li>
</ol>
Hashtags:
<ul>
<li>#MarketingMadmen</li>
<li>#IntellectualProperty</li>
<li>#MusicIndustry</li>
<li>#BobSeger</li>
<li>#Homelessness</li>
<li>#SupportiveServices</li>
</ul>
Meta Description:
Join Nick Constantino, Trip Jobe, and Gar Hogan as they discuss intellectual property, Bob Seger's legacy, and innovative solutions to homelessness. #MarketingMadmen
Focus Keyword:
Music Industry

Intellectual property, Bob Seger's legacy, and innovative solutions to homelessness

178. MARKETING INSIGHTS FROM A CAPITAL INVESTMENT ADVISOR

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