The Marketing MadmenThe Marketing Madmen
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96. AN ESTEEMED MARKETING PROFESSOR WALKS INTO A STUDIO...

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Sandy Jap holds the Sarah Beth Brown Endowed Professorship of Marketing Chair. She joined the faculty in 2001 and prior to that was on the faculty at the Sloan School at MIT and the Wharton School at the University of Pennsylvania. She has published widely on the development of strategic partnering and organizational relationships, go-to-market strategies, and e-procurement. She is the author of Partnering with the Frenemy, a book on the dark side of business relationships and A Field Guide to Channel Strategy, a how-to book on going to market strategy. 

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The Marketing Madmen

The Marketing MadMen is your compass in the ever-evolving marketing landscape. Our show dives deep i 
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