Join us as we dive into the world of premium ready-to-drink cocktails with James Urycki, the mastermind behind Wolf and Spirit Cocktail Company. Discover how they blend culinary arts and science to create luxurious, shelf-stable cocktails that elevate classic recipes. Learn about their journey, the challenges they face in the competitive market, and their vision for the future.

https://www.nick-constantino.com/crafting-premium-cocktails/

Explore the journey of Wolf and Spirit Cocktail Company as founder James Urycki shares their innovative approach to creating premium ready-to-drink cocktails. Learn about their market strategy, commitment to quality, and vision for the future.

Key Takeaways
Innovative Approach: Combining culinary arts and science to create unique, high-quality cocktails.
Market Strategy: Launching in Atlanta with plans for expansion, focusing on direct consumer engagement.
Quality and Detail: Emphasis on using premium ingredients and advanced techniques.
Brand Story: Authenticity and resilience inspired by the founders’ experiences during COVID-19.
Consumer Experience: Targeting individuals who appreciate high-quality, experiential products.

Welcome to our deep dive into the world of premium ready-to-drink cocktails with Wolf and Spirit Cocktail Company! In this episode, founders James Ricky and Amara Boros share their journey of creating luxurious, shelf-stable cocktails that elevate classic recipes. Learn about their innovative approach, market strategy, and commitment to quality. Whether you’re a cocktail enthusiast or just curious about the industry, this video offers valuable insights and inspiration. Don’t forget to like, comment, and subscribe for more content on craft cocktails and the beverage industry!”

Join us as we dive into the world of premium ready-to-drink cocktails with James Urycki, the mastermind behind Wolf and Spirit Cocktail Company. Discover how they blend culinary arts and science to create luxurious, shelf-stable cocktails that elevate classic recipes. Learn about their journey, the challenges they face in the competitive market, and their vision for the future.
https://www.nick-constantino.com/crafting-premium-cocktails/
Explore the journey of Wolf and Spirit Cocktail Company as founder James Urycki shares their innovative approach to creating premium ready-to-drink cocktails. Learn about their market strategy, commitment to quality, and vision for the future.
Key Takeaways
<ol>
<li>Innovative Approach: Combining culinary arts and science to create unique, high-quality cocktails.</li>
<li>Market Strategy: Launching in Atlanta with plans for expansion, focusing on direct consumer engagement.</li>
<li>Quality and Detail: Emphasis on using premium ingredients and advanced techniques.</li>
<li>Brand Story: Authenticity and resilience inspired by the founders’ experiences during COVID-19.</li>
<li>Consumer Experience: Targeting individuals who appreciate high-quality, experiential products.</li>
</ol>
Welcome to our deep dive into the world of premium ready-to-drink cocktails with Wolf and Spirit Cocktail Company! In this episode, founders James Ricky and Amara Boros share their journey of creating luxurious, shelf-stable cocktails that elevate classic recipes. Learn about their innovative approach, market strategy, and commitment to quality. Whether you’re a cocktail enthusiast or just curious about the industry, this video offers valuable insights and inspiration. Don’t forget to like, comment, and subscribe for more content on craft cocktails and the beverage industry!”

TikTok, Acronyms & pretty pictures drive us mad – 30 years of common sense and no BS is what marketing should be about.

Trip Jobe & Nick Constantino, The Marketing Madmen have a passion for ensuring that your business wins because of smart marketing.

They will be sharing best practices and stupid marketing gone wrong as well as having other industry leaders share their secrets and strategies for your benefit.

They Say Marketing Is a Mad Man's Game...

The Marketing Madmen

The Marketing MadMen is your compass in the ever-evolving marketing landscape. Our show dives deep into the challenges, trends, and strategies that shape the industry.
Top 2% Global Podcast
Top 100 Marketing Podcast on Apple
Radio Show on 106.3FM in Atlanta
17,000+ YouTube Subscribers

 The Marketing MadMen isn’t just about marketing—it’s about connecting, adapting, and thriving in the madness. Tune in for insights, stories, and actionable strategies!

The Marketing MadMen is your compass in the ever-evolving marketing landscape. Our show dives deep into the challenges, trends, and strategies that shape the industry.
<ul>
<li>Top 2% Global Podcast</li>
<li>Top 100 Marketing Podcast on Apple</li>
<li>Radio Show on 106.3FM in Atlanta</li>
<li>17,000+ YouTube Subscribers</li>
</ul>
 The Marketing MadMen isn’t just about marketing—it’s about connecting, adapting, and thriving in the madness. Tune in for insights, stories, and actionable strategies!

159. Crafting Premium Cocktails: One Part Wolf, One Part Spirit

In this episode of Marketing MadMen, Nick Constantino and Chef Arnaldo Castillo of Tio Lucho's explore Peruvian cuisine. Chef Castillo highlights common misconceptions about Peruvian food, sharing his journey from starting in the restaurant industry at age 15 to creating the La Chingana pop-up during quarantine, and ultimately opening Tio Lucho's. They discuss the Atlanta pop-up scene and the importance of strategic planning, marketing, and understanding restaurant operations.

Chef Castillo aims to create generational wealth for his family, inspired by his godparents in Northern Peru. The menu at Tio Lucho's blends contemporary and traditional Peruvian flavors, incorporating local produce. They delve into the complexities of dishes like Hamachi Tiradito, corn fritters, and slow-poached octopus, emphasizing the blend of cultural influences.

They also explore Chifa cuisine, a Chinese-Peruvian fusion, and Picarones for dessert. The conversation touches on marketing strategies and the impact of winning a James Beard award. Chef Castillo offers tips for visiting Lima, recommending Chinatown, catacombs, and top restaurants.

Nick shares his experiences in Lima, highlighting major attractions and exceptional dining. He enjoyed meals at Kjolle, Materia, and Primos, and explored Nikkei cuisine at Osaka. Lima's cocktail culture, especially at Carnival, was a delightful surprise.

Overall, the trip was rich in culinary and cultural experiences, showcasing Lima's vibrant history, diverse influences, and exceptional food.

In this episode of Marketing MadMen, Nick Constantino and Chef Arnaldo Castillo of Tio Lucho's explore Peruvian cuisine. Chef Castillo highlights common misconceptions about Peruvian food, sharing his journey from starting in the restaurant industry at age 15 to creating the La Chingana pop-up during quarantine, and ultimately opening Tio Lucho's. They discuss the Atlanta pop-up scene and the importance of strategic planning, marketing, and understanding restaurant operations.
Chef Castillo aims to create generational wealth for his family, inspired by his godparents in Northern Peru. The menu at Tio Lucho's blends contemporary and traditional Peruvian flavors, incorporating local produce. They delve into the complexities of dishes like Hamachi Tiradito, corn fritters, and slow-poached octopus, emphasizing the blend of cultural influences.
They also explore Chifa cuisine, a Chinese-Peruvian fusion, and Picarones for dessert. The conversation touches on marketing strategies and the impact of winning a James Beard award. Chef Castillo offers tips for visiting Lima, recommending Chinatown, catacombs, and top restaurants.
Nick shares his experiences in Lima, highlighting major attractions and exceptional dining. He enjoyed meals at Kjolle, Materia, and Primos, and explored Nikkei cuisine at Osaka. Lima's cocktail culture, especially at Carnival, was a delightful surprise.
Overall, the trip was rich in culinary and cultural experiences, showcasing Lima's vibrant history, diverse influences, and exceptional food.

162. A MADMAN’S GUIDE TO LIMA AND THE CUISINE OF PERU

In this episode of Marketing MadMen, Nick Constantino sits down with Tom DiGregorio, the founder of Aquaguard, to explore successful marketing strategies and the importance of brand building. They discuss the urgency of addressing water damage, the complexities of foundation repair, and the critical differences between damp proofing and waterproofing. Tom shares his experiences transitioning from Yellow Pages to digital marketing and emphasizes the value of building a strong team and company culture. Tune in to hear valuable insights on scaling a business and creating long-term brand awareness.

In this episode of Marketing MadMen, Nick Constantino sits down with Tom DiGregorio, the founder of Aquaguard, to explore successful marketing strategies and the importance of brand building. They discuss the urgency of addressing water damage, the complexities of foundation repair, and the critical differences between damp proofing and waterproofing. Tom shares his experiences transitioning from Yellow Pages to digital marketing and emphasizes the value of building a strong team and company culture. Tune in to hear valuable insights on scaling a business and creating long-term brand awareness.

161. A WATERPROOFERS GUIDE TO MARKETING

In this episode Nick is joined by Amanda Sypherd from the American Bible Society. They discuss the Hero Squad program, which provides military families with age-appropriate Bibles and activities to help children cope with the unique challenges they face. The conversation covers the mental health benefits of religious communities, the enduring relevance of the Bible, and personal stories of faith and resilience.

Key Takeaways
Hero Squad Program: Provides military families with age-appropriate Bibles and activities to support mental health and family bonding.
Mental Health Benefits: Being part of a religious community can significantly improve mental health outcomes.
Personal Stories: Faith and community play crucial roles in overcoming life’s challenges.
Enduring Relevance of the Bible: The Bible’s stories and messages continue to resonate and provide comfort.
Community Support: The importance of spreading the word and supporting military families through programs like Hero Squad.

Join Nick Constantino on Marketing MadMen as he talks with Amanda Sypherd from the American Bible Society about the Hero Squad program. Discover how this initiative supports military families by providing age-appropriate Bibles and activities to help children cope with unique challenges. Learn about the mental health benefits of religious communities, hear personal stories of faith and resilience, and understand the enduring relevance of the Bible. Don’t miss this insightful conversation!

Explore how the Hero Squad program by the American Bible Society supports military families with age-appropriate Bibles and activities. Learn about the mental health benefits of religious communities and hear personal stories of faith and resilience in this episode of Marketing Mad Men with Nick Constantino.

In this episode Nick is joined by Amanda Sypherd from the American Bible Society. They discuss the Hero Squad program, which provides military families with age-appropriate Bibles and activities to help children cope with the unique challenges they face. The conversation covers the mental health benefits of religious communities, the enduring relevance of the Bible, and personal stories of faith and resilience.
Key Takeaways
<ol>
<li>Hero Squad Program: Provides military families with age-appropriate Bibles and activities to support mental health and family bonding.</li>
<li>Mental Health Benefits: Being part of a religious community can significantly improve mental health outcomes.</li>
<li>Personal Stories: Faith and community play crucial roles in overcoming life’s challenges.</li>
<li>Enduring Relevance of the Bible: The Bible’s stories and messages continue to resonate and provide comfort.</li>
<li>Community Support: The importance of spreading the word and supporting military families through programs like Hero Squad.</li>
</ol>
Join Nick Constantino on Marketing MadMen as he talks with Amanda Sypherd from the American Bible Society about the Hero Squad program. Discover how this initiative supports military families by providing age-appropriate Bibles and activities to help children cope with unique challenges. Learn about the mental health benefits of religious communities, hear personal stories of faith and resilience, and understand the enduring relevance of the Bible. Don’t miss this insightful conversation!
Explore how the Hero Squad program by the American Bible Society supports military families with age-appropriate Bibles and activities. Learn about the mental health benefits of religious communities and hear personal stories of faith and resilience in this episode of Marketing Mad Men with Nick Constantino.

159. Crafting Premium Cocktails: One Part Wolf, One Part Spirit

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