M&IT editor Paul Harvey talks event tech with Nigel Stanton and Ben Macrow of Anna Valley.

M&amp;IT editor Paul Harvey talks event tech with Nigel Stanton and Ben Macrow of Anna Valley.

M&IT Talks - Anna Valley

Live Group has launched a new audience profiling tool similar to the Myers-Briggs personality test, which allows event organisers to get better insights into their delegates and what they are looking for - it is called AudienceDNA.

It aims to give organisations incredibly rich insight into their audiences to help them create content that’s customised for every attendee, to increase engagement, ROI and results, and to reduce waste. 

In this episode of M&IT Talks, M&IT editor Paul Harvey talks to Live Group’s newly appointed head of audience, Bruce Rose, who has spearheaded the project.

Listen as they discuss audience profiling, neurodiversity at events and why it's always important to ask 'scary' questions.

“For too long,” Rose says, “the events industry has ignored the diversity of its audiences to deliver 'one-size-fits-most' experiences. But people have changed. Everyone now expects personalised, engaging experiences at work and play –thanks to entertainment apps, they are acutely aware of what technology can do and they expect the same instant access, easy to use, personalised experiences. With AudienceDNA, this is now possible in the events space.” 

Live Group has launched a new audience profiling tool similar to the Myers-Briggs personality test, which allows event organisers to get better insights into their delegates and what they are looking for - it is called <a href="https://protect-us.mimecast.com/s/TbCWCkRBn1UrwR83fVA1NG?domain=t.sidekickopen06-eu1.com">AudienceDNA</a>.
It aims to give organisations incredibly rich insight into their audiences to help them create content that’s customised for every attendee, to increase engagement, ROI and results, and to reduce waste. 
In this episode of M&amp;IT Talks, M&amp;IT editor Paul Harvey talks to Live Group’s newly appointed head of audience, Bruce Rose, who has spearheaded the project.
Listen as they discuss audience profiling, neurodiversity at events and why it's always important to ask 'scary' questions.
“For too long,” Rose says, “the events industry has ignored the diversity of its audiences to deliver 'one-size-fits-most' experiences. But people have changed. Everyone now expects personalised, engaging experiences at work and play –thanks to entertainment apps, they are acutely aware of what technology can do and they expect the same instant access, easy to use, personalised experiences. With AudienceDNA, this is now possible in the events space.”

M&IT Talks - Audience profiling with Bruce Rose

M&IT editor Paul Harvey talks to sustainability experts Anna Abdelnoor, CEO and co-founder of isla, and Selina Donald, founder of The Bulb, about their hopes and expectations for sustainability in the events sector and beyond in 2023.

Listen now to hear these two industry leaders discuss:
the way the sector's approach to sustainability has changed over the last decade
how large events can balance the in-person element with the environmental impact
how the sector should tackle greenwashing
the one thing they would change about the sector's attitude to sustainability

M&amp;IT editor Paul Harvey talks to sustainability experts Anna Abdelnoor, CEO and co-founder of isla, and Selina Donald, founder of The Bulb, about their hopes and expectations for sustainability in the events sector and beyond in 2023.
Listen now to hear these two industry leaders discuss:
<ul>
<li>the way the sector's approach to sustainability has changed over the last decade</li>
<li>how large events can balance the in-person element with the environmental impact</li>
<li>how the sector should tackle greenwashing</li>
<li>the one thing they would change about the sector's attitude to sustainability</li>
</ul>

M&IT Talks - Anna Abdelnoor and Selina Donald

M&IT Editor Paul Harvey talks to Chris Skeith, chair of the Business Visits and Events Partnership (BVEP) about the BVEP's new Strategic Plan of Work for 22/23. They discuss sector recognition, sustainability and SIC/SOC codes

M&amp;IT Editor Paul Harvey talks to Chris Skeith, chair of the Business Visits and Events Partnership (BVEP) about the BVEP's new Strategic Plan of Work for 22/23. They discuss sector recognition, sustainability and SIC/SOC codes

M&IT Talks - Chris Skeith Mixdown 1

M&IT editor Paul Harvey talks pipeline, tech and much more with Adam Fillary, co-founder of the Meetings and Events Support Association, which has just celebrated its first birthday.

M&amp;IT editor Paul Harvey talks pipeline, tech and much more with Adam Fillary, co-founder of the Meetings and Events Support Association, which has just celebrated its first birthday.

M&IT x Adam Fillary Mixdown 2

M&IT editor Paul Harvey caught up with Hire Space co-founder Edward Poland ahead of the return of EventLAB 

M&amp;IT editor Paul Harvey caught up with Hire Space co-founder Edward Poland ahead of the return of EventLAB&nbsp;

M&IT x Edward Poland

HBAA, the trade association for the meetings, events and accommodation industry, has introduced its new identity - beam.

M&IT editor Paul Harvey catches up with Sian Sayward, governance director at the association, to find out more about the change, why HBAA was no longer fit for purpose as a name and what beam will be doing for the business events, accommodation and meetings sector moving forward.

HBAA, the trade association for the meetings, events and accommodation industry, has introduced its new identity - beam.
M&amp;IT editor Paul Harvey catches up with Sian Sayward, governance director at the association, to find out more about the change, why HBAA was no longer fit for purpose as a name and what beam will be doing for the business events, accommodation and meetings sector moving forward.

M&IT Talks S2 E5: Sian Sayward, governance director at HBAA/beam

M&IT editor Paul Harvey talks to BCD M&E UK managing director Helen McCabe about The Next Normal and the findings of BCD M&E's recent Global Trends Report

M&amp;IT editor Paul Harvey talks to BCD M&amp;E UK managing director Helen McCabe about The Next Normal and the findings of BCD M&amp;E's recent Global Trends Report

M&IT Talks S2 E4x Helen McCabe, managing director of BCD M&E UK

M&IT editor Paul Harvey talks to Neil Thompson, founder of The Delegate Wranglers, about Show Up, the campaign to encourage event professionals to, well, show up to trade shows and industry events over the autumn and into the New Year.

M&amp;IT editor Paul Harvey talks to Neil Thompson, founder of The Delegate Wranglers, about Show Up, the campaign to encourage event professionals to, well, show up to trade shows and industry events over the autumn and into the New Year.

M&IT Talks S2 E3: Neil Thompson, founder of The Delegate Wranglers

A recent ABPCO survey of 350 association conference attendees highlighted that networking, social interaction and meeting people is the key driver for attending in-person.

In this episode of M&IT Talks, M&IT editor Paul Harvey takes a closer look at the results of the survey with Heather Lishman, ABPCO association director, and Cath Newhall-Caiger of Bramcote International, who carried out the survey.

Key findings from the survey include:

• 93 per cent of respondents miss networking, social interaction and meeting people.
• 47 per cent of respondents are happy to attend ‘in person’ events, this rises to 75 per cent if the individual is fully vaccinated.
• 34 per cent of respondents want to see additional measures in place at their conference.
• 71 per cent of respondents want flexible cancellation terms for registration fees if unable to attend due to Covid.
• 32 per cent of respondents will travel to the next conference by car, 43 per cent by train, 20 per cent by plane.

A recent ABPCO survey of 350 association conference attendees highlighted that networking, social interaction and meeting people is the key driver for attending in-person.
In this episode of M&amp;IT Talks, M&amp;IT editor Paul Harvey takes a closer look at the results of the survey with Heather Lishman, ABPCO association director, and Cath Newhall-Caiger of Bramcote International, who carried out the survey.
Key findings from the survey include:
&bull; 93 per cent of respondents miss networking, social interaction and meeting people. &bull; 47 per cent of respondents are happy to attend &lsquo;in person&rsquo; events, this rises to 75 per cent if the individual is fully vaccinated. &bull; 34 per cent of respondents want to see additional measures in place at their conference. &bull; 71 per cent of respondents want flexible cancellation terms for registration fees if unable to attend due to Covid. &bull; 32 per cent of respondents will travel to the next conference by car, 43 per cent by train, 20 per cent by plane.

M&IT Talks S2 E2: ABPCO Delegate Confidence Survey

You're organizing events with the wow factor and you want to stay current – we get it. On the M&IT Podcast we connect you with the eventprofs that matter and the issues you care about. M&IT is the UK’s best read meetings and events publication, with more than 30 years at the forefront of the sector. Join our editorial team as they get curious on their regular fortnightly shows.

You're organizing events with the wow factor and you want to stay current &ndash; we get it. On the M&amp;IT Podcast we connect you with the eventprofs that matter and the issues you care about. M&amp;IT is the UK&rsquo;s best read meetings and events publication, with more than 30 years at the forefront of the sector. Join our editorial team as they get curious on their regular fortnightly shows.

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