HBAA, the trade association for the meetings, events and accommodation industry, has introduced its new identity - beam.

M&IT editor Paul Harvey catches up with Sian Sayward, governance director at the association, to find out more about the change, why HBAA was no longer fit for purpose as a name and what beam will be doing for the business events, accommodation and meetings sector moving forward.

HBAA, the trade association for the meetings, events and accommodation industry, has introduced its new identity - beam.
M&amp;IT editor Paul Harvey catches up with Sian Sayward, governance director at the association, to find out more about the change, why HBAA was no longer fit for purpose as a name and what beam will be doing for the business events, accommodation and meetings sector moving forward.

You're organizing events with the wow factor and you want to stay current – we get it. On the M&IT Podcast we connect you with the eventprofs that matter and the issues you care about. M&IT is the UK’s best read meetings and events publication, with more than 30 years at the forefront of the sector. Join our editorial team as they get curious on their regular fortnightly shows.

You're organizing events with the wow factor and you want to stay current &ndash; we get it. On the M&amp;IT Podcast we connect you with the eventprofs that matter and the issues you care about. M&amp;IT is the UK&rsquo;s best read meetings and events publication, with more than 30 years at the forefront of the sector. Join our editorial team as they get curious on their regular fortnightly shows.

M&IT Talks

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M&IT Talks S2 E5: Sian Sayward, governance director at HBAA/beam

M&IT editor Paul Harvey talks to recruitment expert Robert Kenward about the 2023 Annual Event Industry Salary Survey.

M&amp;IT editor Paul Harvey talks to recruitment expert Robert Kenward about the 2023 Annual Event Industry Salary Survey.

M&IT Talks to Robert Kenward

M&IT editor Paul Harvey talks to Neil Brownlee, head of business events at VisitScotland, about what business events can learn from sporting events as Scotland hosts the UCI Cycling World Championships 2023.

M&amp;IT editor Paul Harvey talks to Neil Brownlee, head of business events at VisitScotland, about what business events can learn from sporting events as Scotland hosts the UCI Cycling World Championships 2023.

MIT Talks to Neil Brownlee

M&IT editor Paul Harvey talks to Martin Fullard, director of news and content at The Business of Events, about the 2023 International Planner Sentiment Report.


The report illustrates the current thinking of event buyers from a range of disciplines across the UK, Europe and North America in terms of their priorities when selecting a destination or venue, and shows that skills, equity and sustainability are becoming greater priorities for planners.

M&amp;IT editor Paul Harvey talks to Martin Fullard, director of news and content at The Business of Events, about the <a href="https://the-business-of-events.com/international-planner-sentiment-report-2023/">2023 International Planner Sentiment Report.</a> 
The report illustrates the current thinking of event buyers from a range of disciplines across the UK, Europe and North America in terms of their priorities when selecting a destination or venue, and shows that skills, equity and sustainability are becoming greater priorities for planners.

M&IT Talks S2 E5: Sian Sayward, governance director at HBAA/beam

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