The show is back!  This week I’m debriefing on my recent launch for my Bold Darling Mastermind. 

As with every launch, there were some major learnings and curve balls - which I’m passing on to you in this episode.

 

I cover:
Why I moved the launch from its usual spot
The dire performance of my key lead magnet
How I pivoted and reimagined the launch
How well a “shoulder tap strategy” works in my business
The BTS elements that made the launch challenging
How my Operations Manager nailed testimonials
The results we got 
What we’ll do differently next time 

 

I hope this helps you with some ideas if you’re launching within your business this year, or if you’d just like some juicy BTS insights on how these things come together.

My May Bali retreat has just TWO SPOTS LEFT!  Find out more here: lorrainemurphy.com.au/bali-retreat-may-2025 

The show is back!&nbsp; This week I&rsquo;m debriefing on my recent launch for my Bold Darling Mastermind.&nbsp;
As with every launch, there were some major learnings and curve balls - which I&rsquo;m passing on to you in this episode.
&nbsp;
I cover:
<ul>
<li aria-level="1">Why I moved the launch from its usual spot</li>
<li aria-level="1">The dire performance of my key lead magnet</li>
<li aria-level="1">How I pivoted and reimagined the launch</li>
<li aria-level="1">How well a &ldquo;shoulder tap strategy&rdquo; works in my business</li>
<li aria-level="1">The BTS elements that made the launch challenging</li>
<li aria-level="1">How my Operations Manager nailed testimonials</li>
<li aria-level="1">The results we got&nbsp;</li>
<li aria-level="1">What we&rsquo;ll do differently next time&nbsp;</li>
</ul>
&nbsp;
I hope this helps you with some ideas if you&rsquo;re launching within your business this year, or if you&rsquo;d just like some juicy BTS insights on how these things come together.
My May Bali retreat has just TWO SPOTS LEFT!&nbsp; Find out more here: <a href="https://www.lorrainemurphy.com.au/bali-retreat-may-2025">lorrainemurphy.com.au/bali-retreat-may-2025</a>&nbsp;

With a mix of straight-talking advice, interviews with thought-leaders and Lorraine's personal stories and tips, this podcast aims to entertain, expand your thinking and give you a (gentle) kick up the ass - all to help you rise even higher in your life.  Season 1 is The Expert Season - featuring Lorraine's own go-to experts on everything from entrepreneurship to soul alignment, from digital wellbeing to turbocharging your business revenue.

Join entrepreneur, author, business mentor and mother Lorraine Murphy for a weekly hit of business, organisation, wellbeing, spirituality and much more

The Lorraine Murphy Show

The Launch That Should Have Bombed (But Didn’t)

This week I’m interviewing a guest who I’ve been wanting to get on the show for years!

Meet publishing supremo Fiona Hazard.  Fiona has been in the book publishing business for over 25 years, both in Australia and in the UK, and has worked with a diverse range of authors and illustrators to help them share their stories with readers around the world.

Previously Group Publishing Director for Hachette Australia & New Zealand, she is now Head of Strategy & Development for independent publisher Keeperton and a board member for Writing NSW. 

Fiona led the publication of my four books in her role at Hachette Australia, and I’ve been fascinated speaking to her about how quickly the publishing industry is developing, and how more accessible than ever it is to get your work published as a result.  It’s an exciting time to be an author!

 

In myself and Fiona’s chat, we cover:
The biggest block she sees people having writing - and publishing - a book
Whether you should just go ahead and write or decide on how to publish it first
The different publishing options - self-publish vs go with a publisher (and other options in between!)
What you need to get a book deal with a publisher
What KDP is and how it’s revolutionising the publishing industry
What kind of authors tend to do well with self publishing
If it's possible to actually make money from books nowadays
Which route she would choose if she was a first-time author now
The resources she recommends to authors researching their publishing options
The hot genres to watch in publishing 

 

To find out more about Keeperton, visit keeperton.com.  


My May Bali retreat has just TWO SPOTS LEFT!  Find out more here: lorrainemurphy.com.au/bali-retreat-may-2025 

And October’s retreat has just opened: lorrainemurphy.com.au/bali-retreat-oct-2025 

This week I&rsquo;m interviewing a guest who I&rsquo;ve been wanting to get on the show for years!
Meet publishing supremo Fiona Hazard.&nbsp; Fiona has been in the book publishing business for over 25 years, both in Australia and in the UK, and has worked with a diverse range of authors and illustrators to help them share their stories with readers around the world.
Previously Group Publishing Director for Hachette Australia &amp; New Zealand, she is now Head of Strategy &amp; Development for independent publisher Keeperton and a board member for Writing NSW.&nbsp;
Fiona led the publication of my four books in her role at Hachette Australia, and I&rsquo;ve been fascinated speaking to her about how quickly the publishing industry is developing, and how more accessible than ever it is to get your work published as a result.&nbsp; It&rsquo;s an exciting time to be an author!
&nbsp;
In myself and Fiona&rsquo;s chat, we cover:
<ul>
<li aria-level="1">The biggest block she sees people having writing - and publishing - a book</li>
<li aria-level="1">Whether you should just go ahead and write or decide on how to publish it first</li>
<li aria-level="1">The different publishing options - self-publish vs go with a publisher (and other options in between!)</li>
<li aria-level="1">What you need to get a book deal with a publisher</li>
<li aria-level="1">What KDP is and how it&rsquo;s revolutionising the publishing industry</li>
<li aria-level="1">What kind of authors tend to do well with self publishing</li>
<li aria-level="1">If it's possible to actually make money from books nowadays</li>
<li aria-level="1">Which route she would choose if she was a first-time author now</li>
<li aria-level="1">The resources she recommends to authors researching their publishing options</li>
<li aria-level="1">The hot genres to watch in publishing&nbsp;</li>
</ul>
&nbsp;
To find out more about Keeperton, visit keeperton.com.&nbsp;&nbsp;
 My May Bali retreat has just TWO SPOTS LEFT!&nbsp; Find out more here: <a href="https://www.lorrainemurphy.com.au/bali-retreat-may-2025">lorrainemurphy.com.au/bali-retreat-may-2025</a>&nbsp;
And October&rsquo;s retreat has just opened:&nbsp;<a href="https://www.lorrainemurphy.com.au/bali-retreat-oct-2025">lorrainemurphy.com.au/bali-retreat-oct-2025</a>&nbsp;

So You Want To Write A Book… How To Get It Published feat. Fiona Hazard 

This episode is brought to you by my Bold Darling Mastermind.  This is everything you need to build a successful business… without sacrificing yourself in the process. 

Doors only open twice a year and they’re open right now - until Thursday 27th February.  Find out more and join at bolddarling.com.

One lucky new member will be winning a Bali retreat with me!!

We have a monthly theme each month, and alongside a Masterclass and Tutorial with me - we host a consummate expert in that space. 

In this week’s episode, I’m sharing the most potent nuggets from five different experts in recent months.

This is your opportunity to step behind the red velvet rope of Bold Darling, and glean some of their wisdom for your own life and business!

As is the Bold Darling philosophy, we focus on a holistic annual curriculum.  You’ll hear:
Two genius hacks to help you get more out of Chat GPT - with AI Expert Jess Clark….  (our SYSTEMS month speaker, and now Bold Darling Resident AI Expert!) 
High performance coach Suzy Jacobs on the important factor we need to be aware before diving into identifying our core values (our CULTURE & RELATIONSHIPS month speaker) 
Interior design agency owner Emma Blomfield on the gamechanging concept that helped her scale her business with speed and ease  (our SCALING month speaker) 
Online products guru Peta Serras on how to extract your genius to create a scalable digital product (our PRODUCT month expert)
Operational expert Katie Kirsopp shares her clever infrastructure to help member iterate on their strategies (our STRATEGY month expert)

 

You can hear from experts like this every single month!  Sign up to be a Bold Darling member before Thursday 27th February.

This episode is brought to you by my Bold Darling Mastermind.&nbsp; This is everything you need to build a successful business&hellip; without sacrificing yourself in the process.&nbsp;
Doors only open twice a year and they&rsquo;re open right now - until Thursday 27th February.&nbsp; Find out more and join at bolddarling.com.
One lucky new member will be winning a Bali retreat with me!!
We have a monthly theme each month, and alongside a Masterclass and Tutorial with me - we host a consummate expert in that space.&nbsp;
In this week&rsquo;s episode, I&rsquo;m sharing the most potent nuggets from five different experts in recent months.
This is your opportunity to step behind the red velvet rope of Bold Darling, and glean some of their wisdom for your own life and business!
As is the Bold Darling philosophy, we focus on a holistic annual curriculum.&nbsp; You&rsquo;ll hear:
<ul>
<li aria-level="1">Two genius hacks to help you get more out of Chat GPT - with AI Expert Jess Clark&hellip;.&nbsp; (our SYSTEMS month speaker, and now Bold Darling Resident AI Expert!)&nbsp;</li>
<li aria-level="1">High performance coach Suzy Jacobs on the important factor we need to be aware before diving into identifying our core values (our CULTURE &amp; RELATIONSHIPS month speaker)&nbsp;</li>
<li aria-level="1">Interior design agency owner Emma Blomfield on the gamechanging concept that helped her scale her business with speed and ease&nbsp; (our SCALING month speaker)&nbsp;</li>
<li aria-level="1">Online products guru Peta Serras on how to extract your genius to create a scalable digital product (our PRODUCT month expert)</li>
<li aria-level="1">Operational expert Katie Kirsopp shares her clever infrastructure to help member iterate on their strategies (our STRATEGY month expert)</li>
</ul>
&nbsp;
You can hear from experts like this every single month!&nbsp; Sign up to be a Bold Darling member before Thursday 27th February.

Expert Biz Advice You Need To Hear

It’s Dear Lorraine Rapid Fire week!

This week I address three listeners’ questions:

 

This week, I’m answering these questions:
How to figure out who to outsource to
How to manage an influx of client demand
How to set prices that are profitable but don’t piss clients off

 

Thank you so much Sarah, Serenette and Clair for your questions!

Standby for my next shout-out on Instagram (@lorrainemurphymentor) and I could be answering your question next time. 

Doors to my Bold Darling Mastermind are open now until Thursday 27th February.  If you’re ready to grow a successful business without sacrificing yourself in the process, you’ve found your new home.  Visit bolddarling.com to find out more and book a call with me.

My May Bali retreat has just FOUR SPOTS LEFT!  Find out more here: lorrainemurphy.com.au/bali-retreat-may-2025

It&rsquo;s Dear Lorraine Rapid Fire week!
This week I address three listeners&rsquo; questions:
&nbsp;
This week, I&rsquo;m answering these questions:
<ul>
<li aria-level="1">How to figure out who to outsource to</li>
<li aria-level="1">How to manage an influx of client demand</li>
<li aria-level="1">How to set prices that are profitable but don&rsquo;t piss clients off</li>
</ul>
&nbsp;
Thank you so much Sarah, Serenette and Clair for your questions!
Standby for my next shout-out on Instagram (@lorrainemurphymentor) and I could be answering your question next time.&nbsp;
Doors to my Bold Darling Mastermind are open now until Thursday 27th February.&nbsp; If you&rsquo;re ready to grow a successful business without sacrificing yourself in the process, you&rsquo;ve found your new home.&nbsp; Visit bolddarling.com to find out more and book a call with me.
My May Bali retreat has just FOUR SPOTS LEFT!&nbsp; Find out more here: <a href="https://www.lorrainemurphy.com.au/bali-retreat-may-2025">lorrainemurphy.com.au/bali-retreat-may-2025</a>

The Launch That Should Have Bombed (But Didn’t)

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