The show is back!  This week I’m debriefing on my recent launch for my Bold Darling Mastermind. 

As with every launch, there were some major learnings and curve balls - which I’m passing on to you in this episode.

 

I cover:
Why I moved the launch from its usual spot
The dire performance of my key lead magnet
How I pivoted and reimagined the launch
How well a “shoulder tap strategy” works in my business
The BTS elements that made the launch challenging
How my Operations Manager nailed testimonials
The results we got 
What we’ll do differently next time 

 

I hope this helps you with some ideas if you’re launching within your business this year, or if you’d just like some juicy BTS insights on how these things come together.

My May Bali retreat has just TWO SPOTS LEFT!  Find out more here: lorrainemurphy.com.au/bali-retreat-may-2025 

The show is back!&nbsp; This week I&rsquo;m debriefing on my recent launch for my Bold Darling Mastermind.&nbsp;
As with every launch, there were some major learnings and curve balls - which I&rsquo;m passing on to you in this episode.
&nbsp;
I cover:
<ul>
<li aria-level="1">Why I moved the launch from its usual spot</li>
<li aria-level="1">The dire performance of my key lead magnet</li>
<li aria-level="1">How I pivoted and reimagined the launch</li>
<li aria-level="1">How well a &ldquo;shoulder tap strategy&rdquo; works in my business</li>
<li aria-level="1">The BTS elements that made the launch challenging</li>
<li aria-level="1">How my Operations Manager nailed testimonials</li>
<li aria-level="1">The results we got&nbsp;</li>
<li aria-level="1">What we&rsquo;ll do differently next time&nbsp;</li>
</ul>
&nbsp;
I hope this helps you with some ideas if you&rsquo;re launching within your business this year, or if you&rsquo;d just like some juicy BTS insights on how these things come together.
My May Bali retreat has just TWO SPOTS LEFT!&nbsp; Find out more here: <a href="https://www.lorrainemurphy.com.au/bali-retreat-may-2025">lorrainemurphy.com.au/bali-retreat-may-2025</a>&nbsp;

With a mix of straight-talking advice, interviews with thought-leaders and Lorraine's personal stories and tips, this podcast aims to entertain, expand your thinking and give you a (gentle) kick up the ass - all to help you rise even higher in your life.  Season 1 is The Expert Season - featuring Lorraine's own go-to experts on everything from entrepreneurship to soul alignment, from digital wellbeing to turbocharging your business revenue.

Join entrepreneur, author, business mentor and mother Lorraine Murphy for a weekly hit of business, organisation, wellbeing, spirituality and much more

The Lorraine Murphy Show

The Launch That Should Have Bombed (But Didn’t)

This week on the show, I’m chatting with my dear friend, Yasemin Trollope, a true trailblazer whose journey from beauty editor to funeral director is nothing short of inspiring. 

We dive deep into her story of pivoting careers, trusting her intuition, and creating businesses that make a meaningful impact.

Yasmin shares:
How she went from beauty and wellness media to launching Rite of Passage Funerals and The Funeral Fix
The identity shifts and mindset challenges she faced while stepping into an industry she knew nothing about
The importance of trusting your intuition, navigating pivots, and learning to grow with confidence

If you’re contemplating a big career change, looking to pivot your business, or simply love a story of courage and self-trust, this episode is for you.

Listen now and be inspired to follow your own path.

Connect with Yasemin at:

riteofpassagefunerals.com.au / Instagram: @riteofpassagefunerals

funeralfix.com.au / Instagram: @thefuneralfix
Sign up for my new strategy program, The Elevated Strategy Method: link here
Follow along on Instagram: @lorrainemurphymentor
Explore programs, retreats & events: www.lorrainemurphy.com.au

Explore The Elevated Strategy Method and all upcoming programs and experiences via my website.

This week on the show, I&rsquo;m chatting with my dear friend, Yasemin Trollope, a true trailblazer whose journey from beauty editor to funeral director is nothing short of inspiring.&nbsp;
We dive deep into her story of pivoting careers, trusting her intuition, and creating businesses that make a meaningful impact.
Yasmin shares:
<ul>
<li aria-level="1">How she went from beauty and wellness media to launching Rite of Passage Funerals and The Funeral Fix</li>
<li aria-level="1">The identity shifts and mindset challenges she faced while stepping into an industry she knew nothing about</li>
<li aria-level="1">The importance of trusting your intuition, navigating pivots, and learning to grow with confidence</li>
</ul>
If you&rsquo;re contemplating a big career change, looking to pivot your business, or simply love a story of courage and self-trust, this episode is for you.
Listen now and be inspired to follow your own path.
Connect with Yasemin at:
<a href="http://riteofpassagefunerals.com.au">riteofpassagefunerals.com.au</a>&nbsp;/ Instagram:&nbsp;<a href="https://www.instagram.com/riteofpassagefunerals">@riteofpassagefunerals</a>
<a href="http://thefuneralfix.com.au">funeralfix.com.au</a>&nbsp;/ Instagram:&nbsp;<a href="https://www.instagram.com/thefuneralfix/">@thefuneralfix</a>
<ul>
<li>Sign up for my new strategy program, The Elevated Strategy Method:&nbsp;<a href="https://www.lorrainemurphy.com.au/esm">link here</a></li>
<li>Follow along on Instagram:&nbsp;<a href="https://www.instagram.com/lorrainemurphymentor/">@lorrainemurphymentor</a></li>
<li>Explore programs, retreats &amp; events:&nbsp;<a href="http://www.lorrainemurphy.com.au/">www.lorrainemurphy.com.au</a></li>
</ul>
<a href="http://www.lorrainemurphy.com.au">Explore The Elevated Strategy Method and all upcoming programs and experiences via my website.</a>

The Most Fascinating Pivot I've Ever Seen feat Yasemin Trollope

What happens when the woman who “had it all” - the multi-million-dollar business, awards, and all the gold stars - suddenly finds herself lonely with a baby in the rainforest, wondering where she went?

In this episode, I sit with Kady O’Connell on her podcast, SEEN, to talk about the identity shifts behind success, motherhood, and building a business that doesn’t cost your marriage, health, or sanity.

We go deep on:
The reality behind the “tree change” dream and why it almost broke me
Learning to receive - in business, in marriage, and in bed
How intimacy and energy shape your magnetism as a woman in business
Why slowing down (and yes, having more sex) might be the secret to growth
The new definition of success: rich, regulated, and deeply connected

This one’s equal parts relationship therapy, visibility coaching, and feminine power activation - a must-listen for women craving whole-life success.

Ready to be seen and scale your impact with ease?

If you love the podcast, you can connect with Kady on Instagram → @kadyoh_

Where we can connect:
Sign up for my new strategy program, The Elevated Strategy Method: link here
Follow along on Instagram:@lorrainemurphymentor
Explore programs, retreats & events:www.lorrainemurphy.com.au

Explore The Elevated Strategy Method and all upcoming programs and experiences via my website.

What happens when the woman who &ldquo;had it all&rdquo; - the multi-million-dollar business, awards, and all the gold stars - suddenly finds herself lonely with a baby in the rainforest, wondering where she went?
In this episode, I sit with Kady O&rsquo;Connell on her podcast, SEEN, to talk about the identity shifts behind success, motherhood, and building a business that doesn&rsquo;t cost your marriage, health, or sanity.
We go deep on:
<ul>
<li aria-level="1">The reality behind the &ldquo;tree change&rdquo; dream and why it almost broke me</li>
<li aria-level="1">Learning to receive - in business, in marriage, and in bed</li>
<li aria-level="1">How intimacy and energy shape your magnetism as a woman in business</li>
<li aria-level="1">Why slowing down (and yes, having more sex) might be the secret to growth</li>
<li aria-level="1">The new definition of success: rich, regulated, and deeply connected</li>
</ul>
This one&rsquo;s equal parts relationship therapy, visibility coaching, and feminine power activation - a must-listen for women craving whole-life success.
Ready to be seen and scale your impact with ease?
If you love the podcast, you can connect with Kady on Instagram &rarr; <a href="https://www.instagram.com/kady_oh">@kadyoh_</a>
Where we can connect:
<ul>
<li aria-level="1">Sign up for my new strategy program, The Elevated Strategy Method: <a href="https://www.lorrainemurphy.com.au/esm">link here</a></li>
<li aria-level="1">Follow along on Instagram: <a href="https://www.instagram.com/lorrainemurphymentor/">@lorrainemurphymentor</a></li>
<li aria-level="1">Explore programs, retreats &amp; events:<a href="http://www.lorrainemurphy.com.au"> </a><a href="http://www.lorrainemurphy.com.au/">www.lorrainemurphy.com.au</a></li>
</ul>
<a href="http://www.lorrainemurphy.com.au">Explore The Elevated Strategy Method and all upcoming programs and experiences via my website.</a>

How Intimacy Impacts Your Business feat Kady O'Connell

In this week’s episode of The Lorraine Murphy Show, I sit down with one of my favourite humans to learn from, the brilliant Tim Duggan. 

Since our last conversation, Tim has been through a huge personal and professional evolution: establishing his post-exit life, redefining his identity, writing multiple books, and travelling the country in a camper van.

This chat is expansive, raw, and full of practical wisdom for anyone navigating big transitions, stepping out of old versions of themselves, or wondering what comes after achieving the goal you once dreamed of.

Here’s what we dive into:
What it really feels like to step away from a business you built (including the emotional and identity unravelling)
How Tim reimagined his life and work after leaving Junkee - and the surprising clarity found on a six-month camper van trip
The creative process behind his books, his writing practice, and what’s currently inspiring his next chapter

We also explore the difference between founder life and corporate life, why Tim refuses to be boxed in, the power of becoming a translator of your industry, and his beautifully refreshing take on sustainable content creation (hello, MVP).

It’s a conversation that will meet you exactly where you’re at, whether you're craving reinvention, more spaciousness, or permission to build your life backwards from what matters most.

Connect with Tim at timduggan.com.au or on Instagram: @tim_duggan
Sign up for my new strategy program, The Elevated Strategy Method: link here
Follow along on Instagram: @lorrainemurphymentor
Explore programs, retreats & events: www.lorrainemurphy.com.au

Explore The Elevated Strategy Method and all upcoming programs and experiences via my website.

In this week&rsquo;s episode of The Lorraine Murphy Show, I sit down with one of my favourite humans to learn from, the brilliant Tim Duggan.&nbsp;
Since our last conversation, Tim has been through a huge personal and professional evolution: establishing his post-exit life, redefining his identity, writing multiple books, and travelling the country in a camper van.
This chat is expansive, raw, and full of practical wisdom for anyone navigating big transitions, stepping out of old versions of themselves, or wondering what comes after achieving the goal you once dreamed of.
Here&rsquo;s what we dive into:
<ul>
<li aria-level="1">What it really feels like to step away from a business you built (including the emotional and identity unravelling)</li>
<li aria-level="1">How Tim reimagined his life and work after leaving Junkee - and the surprising clarity found on a six-month camper van trip</li>
<li aria-level="1">The creative process behind his books, his writing practice, and what&rsquo;s currently inspiring his next chapter</li>
</ul>
We also explore the difference between founder life and corporate life, why Tim refuses to be boxed in, the power of becoming a translator of your industry, and his beautifully refreshing take on sustainable content creation (hello, MVP).
It&rsquo;s a conversation that will meet you exactly where you&rsquo;re at, whether you're craving reinvention, more spaciousness, or permission to build your life backwards from what matters most.
Connect with Tim at&nbsp;<a href="http://timduggan.com.au">timduggan.com.au</a>&nbsp;or on Instagram:&nbsp;<a href="https://www.instagram.com/tim_duggan">@tim_duggan</a>
<ul>
<li>Sign up for my new strategy program, The Elevated Strategy Method:&nbsp;<a href="https://www.lorrainemurphy.com.au/esm">link here</a></li>
<li>Follow along on Instagram:&nbsp;<a href="https://www.instagram.com/lorrainemurphymentor/">@lorrainemurphymentor</a></li>
<li>Explore programs, retreats &amp; events:&nbsp;<a href="http://www.lorrainemurphy.com.au/">www.lorrainemurphy.com.au</a></li>
</ul>
<a href="http://www.lorrainemurphy.com.au">Explore The Elevated Strategy Method and all upcoming programs and experiences via my website.</a>

The Launch That Should Have Bombed (But Didn’t)

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