In this episode, I’m taking you behind the scenes of one of the biggest shifts in my business this year - my brand elevation.  This has been a very intentional and strategic - but also rather intimidating - journey!

I share:
What triggered the upgrade
The two critically different paths you can choose for your brand - and which one I’m going with 
A lesson I learned years ago in my agency days that has been my North Star this year
The power of simplification
BTS of my wardrobe transformation (could be superficial, actually super potent)
My exercise in “streaking”

If you’re feeling a gap between where your brand is right now and where you want to be, this episode will help you spot the opportunities to elevate.  Because even the smallest tweaks can create the biggest ripple effects.

In this episode, I&rsquo;m taking you behind the scenes of one of the biggest shifts in my business this year - my brand elevation.&nbsp; This has been a very intentional and strategic - but also rather intimidating - journey!
I share:
<ul>
<li aria-level="1">What triggered the upgrade</li>
<li aria-level="1">The two critically different paths you can choose for your brand - and which one I&rsquo;m going with&nbsp;</li>
<li aria-level="1">A lesson I learned years ago in my agency days that has been my North Star this year</li>
<li aria-level="1">The power of simplification</li>
<li aria-level="1">BTS of my wardrobe transformation (could be superficial, actually super potent)</li>
<li aria-level="1">My exercise in &ldquo;streaking&rdquo;</li>
</ul>
If you&rsquo;re feeling a gap between where your brand is right now and where you want to be, this episode will help you spot the opportunities to elevate.&nbsp; Because even the smallest tweaks can create the biggest ripple effects.

With a mix of straight-talking advice, interviews with thought-leaders and Lorraine's personal stories and tips, this podcast aims to entertain, expand your thinking and give you a (gentle) kick up the ass - all to help you rise even higher in your life.  Season 1 is The Expert Season - featuring Lorraine's own go-to experts on everything from entrepreneurship to soul alignment, from digital wellbeing to turbocharging your business revenue.

Join entrepreneur, author, business mentor and mother Lorraine Murphy for a weekly hit of business, organisation, wellbeing, spirituality and much more

The Lorraine Murphy Show

The Golden Rule About Branding That I’ve Relearnt This Year

This episode brings my four-part series on the essential pillars of sustainable success to a close. We’re finishing with the most underestimated pillar of all… identity.

You can have the energy, the strategy, and the mindset… but if your identity hasn’t caught up to the life or business you’re trying to build, you’ll keep hitting invisible ceilings.

In this episode, I unpack why identity is the lens through which every business decision is made, from pricing and leadership to visibility, risk, and growth. 

I dive into the origin of how we unconsciously play small and why so many founders stumble as they scale.  I also share the identity shifts that have made the biggest difference in my own journey.

This is a conversation about shedding old stories, building a bigger internal container, and stepping into the version of you who can actually hold the success you’re working towards.

If you’ve ever felt like you’re doing all the right things but still can’t quite break through to the next level, this episode is for you.

RESOURCES
Step Into You, listen for free on Spotify Premium or order a hard copy via Amazon
Find out more about my June 2026 Bali Retreat
Sign up for my strategy program, The Elevated Strategy Method: link here (Code LMSHOW gets you $50 off)
Follow along on Instagram: @lorrainemurphymentor
Explore programs & events: www.lorrainemurphy.com.au

This episode brings my four-part series on the essential pillars of sustainable success to a close. We&rsquo;re finishing with the most underestimated pillar of all&hellip; identity.
You can have the energy, the strategy, and the mindset&hellip; but if your identity hasn&rsquo;t caught up to the life or business you&rsquo;re trying to build, you&rsquo;ll keep hitting invisible ceilings.
In this episode, I unpack why identity is the lens through which every business decision is made, from pricing and leadership to visibility, risk, and growth.&nbsp;
I dive into the origin of how we unconsciously play small and why so many founders stumble as they scale.&nbsp; I also share the identity shifts that have made the biggest difference in my own journey.
This is a conversation about shedding old stories, building a bigger internal container, and stepping into the version of you who can actually hold the success you&rsquo;re working towards.
If you&rsquo;ve ever felt like you&rsquo;re doing all the right things but still can&rsquo;t quite break through to the next level, this episode is for you.
RESOURCES
<ul>
<li>Step Into You, listen for free on Spotify Premium or order a hard copy via&nbsp;<a href="https://www.amazon.com.au/Step-Into-You-Rediscover-Extraordinary/dp/0733647685">Amazon</a></li>
<li>Find out more about&nbsp;my&nbsp;<a href="https://www.lorrainemurphy.com.au/bali-retreat-june-2026">June 2026 Bali Retreat</a></li>
<li>Sign up for my strategy program, The Elevated Strategy Method:&nbsp;<a href="https://www.lorrainemurphy.com.au/esm">link here</a>&nbsp;(Code LMSHOW gets you $50 off)</li>
<li>Follow along on Instagram:&nbsp;<a href="https://www.instagram.com/lorrainemurphymentor/">@lorrainemurphymentor</a></li>
<li>Explore programs &amp; events:&nbsp;<a href="http://www.lorrainemurphy.com.au">www.lorrainemurphy.com.au</a></li>
</ul>

Identity Work: Meet Your Secret Saboteur {Success Pillars part 4}

In this week’s episode, I continue my four-part series on the core pillars of success for women in business. This week I’m focusing on mindset.

Mindset isn’t about fixing yourself or forcing positivity. It’s about how you navigate your inner world when things wobble…. because they will! Especially when you’re holding a lot.

I explore why mindset work is particularly critical for women, the subtle ways self-doubt shows up at leadership level, and how seemingly harmless thoughts can quietly stall momentum if left unchecked.

We talk about the difference between a normal mindset dip and a full-blown spiral, why resistance often appears right before growth, and how resilience is the real skillset founders need to cultivate.

I also share practical reflections on rest, boundaries, self-coaching, and why fun and pleasure are often the missing strategic levers in high-performing women’s lives.

RESOURCES
Step Into You, listen for free on Spotify Premium or order a hard copy via Amazon
Find out more about my June 2026 Bali Retreat
Sign up for my strategy program, The Elevated Strategy Method: link here (Code LMSHOW gets you $50 off)
Follow along on Instagram: @lorrainemurphymentor
Explore programs & events: www.lorrainemurphy.com.au

In this week&rsquo;s episode, I continue my four-part series on the core pillars of success for women in business. This week I&rsquo;m focusing on mindset.
Mindset isn&rsquo;t about fixing yourself or forcing positivity. It&rsquo;s about how you navigate your inner world when things wobble&hellip;. because they will! Especially when you&rsquo;re holding a lot.
I explore why mindset work is particularly critical for women, the subtle ways self-doubt shows up at leadership level, and how seemingly harmless thoughts can quietly stall momentum if left unchecked.
We talk about the difference between a normal mindset dip and a full-blown spiral, why resistance often appears right before growth, and how resilience is the real skillset founders need to cultivate.
I also share practical reflections on rest, boundaries, self-coaching, and why fun and pleasure are often the missing strategic levers in high-performing women&rsquo;s lives.
RESOURCES
<ul>
<li>Step Into You, listen for free on Spotify Premium or order a hard copy via&nbsp;<a href="https://www.amazon.com.au/Step-Into-You-Rediscover-Extraordinary/dp/0733647685">Amazon</a></li>
<li>Find out more about&nbsp;my&nbsp;<a href="https://www.lorrainemurphy.com.au/bali-retreat-june-2026">June 2026 Bali Retreat</a></li>
<li>Sign up for my strategy program, The Elevated Strategy Method:&nbsp;<a href="https://www.lorrainemurphy.com.au/esm">link here</a>&nbsp;(Code LMSHOW gets you $50 off)</li>
<li>Follow along on Instagram:&nbsp;<a href="https://www.instagram.com/lorrainemurphymentor/">@lorrainemurphymentor</a></li>
<li>Explore programs &amp; events:&nbsp;<a href="http://www.lorrainemurphy.com.au">www.lorrainemurphy.com.au</a></li>
</ul>

Mindset To Make Millions: How To Navigate Self-Doubt {Success Pillars part 3}

Strategy doesn’t have to feel heavy, complicated or overwhelming, I promise!  

In this episode, my mission is to soften it for you.

As part two of my four-part series on the pillars, this week, I’m zooming in on smart strategy, and reimagining what strategy can look like when it’s designed to support you first.

In this conversation, I simplify strategy right down to its essence and explore why traditional, overly masculine approaches often leave women feeling stuck, scattered or burnt out, despite working incredibly hard.

I also share how strategy can become a sacred, supportive structure rather than a pressure-filled to-do list, and why clarity, not complexity, is what actually creates momentum.

If you’ve ever felt busy but not really moving forward, overwhelmed by planning, or unsure what to focus on next, this episode will help you reframe strategy as the bridge between where you are now and the life and business you actually want.

RESOURCES
Step Into You, listen for free on Spotify Premium or order a hard copy via Amazon
Find out more about my June 2026 Bali Retreat
Sign up for my strategy program, The Elevated Strategy Method: link here (Code LMSHOW gets you $50 off)
Follow along on Instagram: @lorrainemurphymentor
Explore programs & events: www.lorrainemurphy.com.au

Strategy doesn&rsquo;t have to feel heavy, complicated or overwhelming, I promise!&nbsp;&nbsp;
In this episode, my mission is to soften it for you.
As part two of my four-part series on the pillars, this week, I&rsquo;m zooming in on smart strategy, and reimagining what strategy can look like when it&rsquo;s designed to support you first.
In this conversation, I simplify strategy right down to its essence and explore why traditional, overly masculine approaches often leave women feeling stuck, scattered or burnt out, despite working incredibly hard.
I also share how strategy can become a sacred, supportive structure rather than a pressure-filled to-do list, and why clarity, not complexity, is what actually creates momentum.
If you&rsquo;ve ever felt busy but not really moving forward, overwhelmed by planning, or unsure what to focus on next, this episode will help you reframe strategy as the bridge between where you are now and the life and business you actually want.
RESOURCES
<ul>
<li>Step Into You, listen for free on Spotify Premium or order a hard copy via&nbsp;<a href="https://www.amazon.com.au/Step-Into-You-Rediscover-Extraordinary/dp/0733647685">Amazon</a></li>
<li>Find out more about&nbsp;my&nbsp;<a href="https://www.lorrainemurphy.com.au/bali-retreat-june-2026">June 2026 Bali Retreat</a></li>
<li>Sign up for my strategy program, The Elevated Strategy Method:&nbsp;<a href="https://www.lorrainemurphy.com.au/esm">link here</a>&nbsp;(Code LMSHOW gets you $50 off)</li>
<li>Follow along on Instagram:&nbsp;<a href="https://www.instagram.com/lorrainemurphymentor/">@lorrainemurphymentor</a></li>
<li>Explore programs &amp; events:&nbsp;<a href="http://www.lorrainemurphy.com.au">www.lorrainemurphy.com.au</a></li>
</ul>

The Golden Rule About Branding That I’ve Relearnt This Year

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