I’ve been a longtime fan of Baxter Blue blue-light glasses, so I loved this week’s conversation with its founder, Aaron Telford.  He founded the business 7 years ago, using his background in product development and advertising to create one of the earliest blue-light filtering glasses.  



In our conversation, we cover:
Why blue light is so harmful for us, but also for our kids
How prevalent blue light is (hint: it’s not just your screens!)
What your circadian rhythm is
What he wished he’d known when starting an ecommerce business
The marketing tactic that changed the game for the brand
The importance of educating your market - and how he’s still doing it 7 years later
How he has navigated a growing business alongside his family



You can save 10% on Baxter Blue products using my affiliate code: LORRAINEMURPHYM

I’m coming to Melbourne!  My Bold Brilliance Strategy Retreat is happening on 31st July. Book here: lorrainemurphy.com.au/bold-brilliance-melbourne

I also share that my Bali retreat is happening again in October.  You can find out all about it here: lorrainemurphy.com.au/retreat-2024

AND I’m hosting my first Aussie retreat in a very long time.  Haven is happening on the NSW Central Coast in November.  Find out more here: lorrainemurphy.com.au/haven

I’ve been a longtime fan of Baxter Blue blue-light glasses, so I loved this week’s conversation with its founder, Aaron Telford.  He founded the business 7 years ago, using his background in product development and advertising to create one of the earliest blue-light filtering glasses.  
 
In our conversation, we cover:
<ul>
<li aria-level="1">Why blue light is so harmful for us, but also for our kids</li>
<li aria-level="1">How prevalent blue light is (hint: it’s not just your screens!)</li>
<li aria-level="1">What your circadian rhythm is</li>
<li aria-level="1">What he wished he’d known when starting an ecommerce business</li>
<li aria-level="1">The marketing tactic that changed the game for the brand</li>
<li aria-level="1">The importance of educating your market - and how he’s still doing it 7 years later</li>
<li aria-level="1">How he has navigated a growing business alongside his family</li>
</ul>
 
You can save 10% on Baxter Blue products using my affiliate code: LORRAINEMURPHYM
I’m coming to Melbourne!  My Bold Brilliance Strategy Retreat is happening on 31st July. Book here: <a href="https://www.lorrainemurphy.com.au/bold-brilliance-melbourne">lorrainemurphy.com.au/bold-brilliance-melbourne</a> 
I also share that my Bali retreat is happening again in October.  You can find out all about it here: <a href="http://lorrainemurphy.com.au/retreat-2024">lorrainemurphy.com.au/retreat-2024</a>
AND I’m hosting my first Aussie retreat in a very long time.  Haven is happening on the NSW Central Coast in November.  Find out more here: <a href="https://www.lorrainemurphy.com.au/haven">lorrainemurphy.com.au/haven</a>

With a mix of straight-talking advice, interviews with thought-leaders and Lorraine's personal stories and tips, this podcast aims to entertain, expand your thinking and give you a (gentle) kick up the ass - all to help you rise even higher in your life.  Season 1 is The Expert Season - featuring Lorraine's own go-to experts on everything from entrepreneurship to soul alignment, from digital wellbeing to turbocharging your business revenue.

Join entrepreneur, author, business mentor and mother Lorraine Murphy for a weekly hit of business, organisation, wellbeing, spirituality and much more

The Lorraine Murphy Show

The Business Built On Blue Light - feat. Aaron Telford from Baxter Blue

You’ve probably guessed by now that I’m a big fan of goal setting!  Each year, I share my annual goals for three reasons:


To give you an idea of what a set of goals can look like


For epic public accountability for me!


I’m nosey and guessing you might be too ;-)

In this episode, I share my goals across family, home, romance, business and other categories. I hope you find them helpful as you set your own goals for 2025.

Enjoy!

Some things I mention in this episode: 

My Goal Setting Toolkit is available now!  It includes my Goal Setting Playbook - (with extra worksheets added since last year!), audio visualisations, a goal setting Spotify playlist, my weekly Plan Success toolkit, an affirmation library, a vision board tutorial and even design templates to make your goals pretty - and keep them front of mind!

$20 from every toolkit is going to Share the Dignity, a charity that supports vulnerable women in Australia.

Buy your toolkit right here: lorrainemurphy.com.au/goals. 

And… you can join me in Bali in May next year!  Find out more here: lorrainemurphy.com.au/bali-retreat-may-2025

You&rsquo;ve probably guessed by now that I&rsquo;m a big fan of goal setting!&nbsp; Each year, I share my annual goals for three reasons:
<ol>
<li dir="ltr" aria-level="1">
To give you an idea of what a set of goals can look like
</li>
<li dir="ltr" aria-level="1">
For epic public accountability for me!
</li>
<li dir="ltr" aria-level="1">
I&rsquo;m nosey and guessing you might be too ;-)
</li>
</ol>
In this episode, I share my goals across family, home, romance, business and other categories. I hope you find them helpful as you set your own goals for 2025.
Enjoy!
Some things I mention in this episode:&nbsp;
My Goal Setting Toolkit is available now!&nbsp; It includes my Goal Setting Playbook - (with extra worksheets added since last year!), audio visualisations, a goal setting Spotify playlist, my weekly Plan Success toolkit, an affirmation library, a vision board tutorial and even design templates to make your goals pretty - and keep them front of mind!
$20 from every toolkit is going to Share the Dignity, a charity that supports vulnerable women in Australia.
Buy your toolkit right here:&nbsp;<a href="http://lorrainemurphy.com.au/goals">lorrainemurphy.com.au/goals</a>.&nbsp;
And&hellip; you can join me in Bali in May next year!&nbsp; Find out more here: <a href="http://lorrainemurphy.com.au/bali-retreat-may-2025">lorrainemurphy.com.au/bali-retreat-may-2025</a>

 Get A Sneak Peek At My 2025 Goals…

I’ve got a special episode for you this week!  For the first time, I’m passing the mic to three guests on my recent Bali retreat to share their experiences with you.  

Hear from Mia, Karen and Carla as they recount their own individual journeys over the six days, including:


Their “why” for joining the retreat


What surprised them about the experience


My favourite moments with each of them on retreat


The experience of Mum Guilt when it comes to retreat


Tips for pre and post a retreat to get the most out of it 

I think so many listeners will resonate with what these three women share, and I hope that hearing their stories inspires and motivates you to prioritise time for YOU in 2025.

You can join me in Bali in May next year!  Find out more here: lorrainemurphy.com.au/bali-retreat-may-2025

Also!  My annual goal setting offer is live now - and this year it’s the biggest bundle ever!

It includes my Goal Setting Playbook -(with extra worksheets added since last year!), audio visualisations, a goal setting Spotify playlist, my weekly Plan Success toolkit, an affirmation library, a vision board tutorial and even design templates to make your goals pretty - and keep them front of mind!

$20 from every toolkit is going to Share the Dignity, a charity that supports vulnerable women in Australia.

Buy your toolkit right here: lorrainemurphy.com.au/goals.

I&rsquo;ve got a special episode for you this week!&nbsp; For the first time, I&rsquo;m passing the mic to three guests on my recent Bali retreat to share their experiences with you.&nbsp;&nbsp;
Hear from Mia, Karen and Carla as they recount their own individual journeys over the six days, including:
<ul>
<li dir="ltr" aria-level="1">
Their &ldquo;why&rdquo; for joining the retreat
</li>
<li dir="ltr" aria-level="1">
What surprised them about the experience
</li>
<li dir="ltr" aria-level="1">
My favourite moments with each of them on retreat
</li>
<li dir="ltr" aria-level="1">
The experience of Mum Guilt when it comes to retreat
</li>
<li dir="ltr" aria-level="1">
Tips for pre and post a retreat to get the most out of it&nbsp;
</li>
</ul>
I think so many listeners will resonate with what these three women share, and I hope that hearing their stories inspires and motivates you to prioritise time for YOU in 2025.
You can join me in Bali in May next year!&nbsp; Find out more here: <a href="http://lorrainemurphy.com.au/bali-retreat-may-2025">lorrainemurphy.com.au/bali-retreat-may-2025</a>
Also!&nbsp; My annual goal setting offer is live now - and this year it&rsquo;s the biggest bundle ever!
It includes my Goal Setting Playbook -(with extra worksheets added since last year!), audio visualisations, a goal setting Spotify playlist, my weekly Plan Success toolkit, an affirmation library, a vision board tutorial and even design templates to make your goals pretty - and keep them front of mind!
$20 from every toolkit is going to Share the Dignity, a charity that supports vulnerable women in Australia.
Buy your toolkit right here: <a href="http://lorrainemurphy.com.au/goals">lorrainemurphy.com.au/goals</a>.

What is it REALLY like to go on my Bali retreat?!  

We’re heading into my version of Christmas… aka Goalsetting Season!!  

A question I get a LOT is how I do my annual goalsetting, so in this week’s episode I step you through it.

Goalsetting is SO MUCH MORE than rattling off a few achievements you want to make happen.  To really get the most out of it, it should be a structured process that includes reflection, holistic thinking, and specific actions that will get you that critical momentum.

I’ve refined this process over the last decade, and I’m pretty bloody proud of it by now.   I’m fresh from my own 2025 goalsetting, so I hope what I share in this week’s episode helps you with your own goals for next year.



In it, I share: 


The embarrassing story of how I discovered goalsetting


The specific step-by-step process I follow when setting my goals


How I take stock at the end of each year


The hack for helping visioning flow for my mentees (especially for those who struggle to “see” the future)


Why you must understand the concept of “be/do/have” in order to actualise your goals

Plus!

Exciting news!!  Today also marks the launch of my annual goalsetting offer… and this year it’s the biggest bundle ever.



It includes:


My Goal Setting Playbook - with extra worksheets added since last year


5 year vision guided visualisation 


1 year vision guided visualisation


Inspiring goalsetting Spotify playlist


Weekly Plan Success toolkit 


Affirmations toolkit


A “clear your blocks” hypnosis with Rachel Crethar 


How to create your vision board tutorial 


Canva templates to make your goals pretty - and front of mind!

$20 from every toolkit is going to Share the Dignity, a charity that supports vulnerable women in Australia.

Buy your toolkit right here: lorrainemurphy.com.au/goals

We’re heading into my version of Christmas… aka Goalsetting Season!!  
A question I get a LOT is how I do my annual goalsetting, so in this week’s episode I step you through it.
Goalsetting is SO MUCH MORE than rattling off a few achievements you want to make happen.  To really get the most out of it, it should be a structured process that includes reflection, holistic thinking, and specific actions that will get you that critical momentum.
I’ve refined this process over the last decade, and I’m pretty bloody proud of it by now.   I’m fresh from my own 2025 goalsetting, so I hope what I share in this week’s episode helps you with your own goals for next year.
 
In it, I share: 
<ul>
<li dir="ltr" aria-level="1">
The embarrassing story of how I discovered goalsetting
</li>
<li dir="ltr" aria-level="1">
The specific step-by-step process I follow when setting my goals
</li>
<li dir="ltr" aria-level="1">
How I take stock at the end of each year
</li>
<li dir="ltr" aria-level="1">
The hack for helping visioning flow for my mentees (especially for those who struggle to “see” the future)
</li>
<li dir="ltr" aria-level="1">
Why you must understand the concept of “be/do/have” in order to actualise your goals
</li>
</ul>
Plus!
Exciting news!!  Today also marks the launch of my annual goalsetting offer… and this year it’s the biggest bundle ever.
 
It includes:
<ul>
<li dir="ltr" aria-level="1">
My Goal Setting Playbook - with extra worksheets added since last year
</li>
<li dir="ltr" aria-level="1">
5 year vision guided visualisation 
</li>
<li dir="ltr" aria-level="1">
1 year vision guided visualisation
</li>
<li dir="ltr" aria-level="1">
Inspiring goalsetting Spotify playlist
</li>
<li dir="ltr" aria-level="1">
Weekly Plan Success toolkit 
</li>
<li dir="ltr" aria-level="1">
Affirmations toolkit
</li>
<li dir="ltr" aria-level="1">
A “clear your blocks” hypnosis with Rachel Crethar 
</li>
<li dir="ltr" aria-level="1">
How to create your vision board tutorial 
</li>
<li dir="ltr" aria-level="1">
Canva templates to make your goals pretty - and front of mind!
</li>
</ul>
$20 from every toolkit is going to Share the Dignity, a charity that supports vulnerable women in Australia.
Buy your toolkit right here: lorrainemurphy.com.au/goals

The Business Built On Blue Light - feat. Aaron Telford from Baxter Blue

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