This week on The Lazy CEO podcast, we're opening up the PR playbook with the person who lives and breathes it, and fair warning, this episode will crack everything you thought you knew about PR, have you re-evaluating your next six months, and set you up to do it better.

Grace Garrick founded Movement Agency at 24, entirely self-funded. Seven years on, it's one of Australia's most respected creative comms agencies, the one the biggest names in fashion, beauty and lifestyle call when they need to cut through. She built the business on the belief that attention is earned through ideas, not just exposure, and she knows exactly what gets a journalist's attention and exactly what brands are wasting their budget on.

In this episode, we get into:

• Why old-school PR alone no longer gets your brand noticed, and what to do instead.
• The biggest misconceptions founders have about PR, press, influencers, gifting and paid partnerships.
• How to make your brand PR-ready: the founder stories, thought leadership and counterintuitive angles journalists actually chase.
• Why authenticity, original experiences and real opinions are worth more than ever in the age of AI.

This is the modern PR playbook for founders who want to shift the needle, build real credibility and build a brand people can't stop talking about.

Connect with us:

Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod

Stay updated with Jane Lu: @thelazyceo

Connect with Grace: @gracegarrick 

See what Movement Agency is up to: @mvmnt_agency