In this episode of Help My Small Business, Jane is joined by Elysia Krstevski, founder of Meke Baby, to review Lisa’s travel company, Crooked Compass.

Crooked Compass offers unique journeys and experiences you won’t find with traditional travel companies. So how can Lisa turn what makes her business different into marketing that makes people want to book? Jane and Elysia unpack how to make the brand stand out, use Lisa’s expertise to bring the experiences to life and help her step out of the operational weeds so she can focus on growing the business.

Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at Amazon.com.au/thelazyceo

Connect with us: 
Follow The Lazy CEO podcast: @thelazyceo_podcast 
Stay updated with Jane Lu: @thelazyceo
Connect with Elysia: @elysiakrs
See what Mekė Baby is up to: @mekebaby.au

In this episode of Help My Small Business, Jane is joined by Elysia Krstevski, founder of<a href="https://mekebaby.com/?tw_source=google&amp;tw_adid=716507346144&amp;tw_campaign=21795841400&amp;tw_kwdid=kwd-2437557370249&amp;gad_source=1&amp;gad_campaignid=21795841400&amp;gbraid=0AAAAApuU5OKmTAJDbTVoa-Bdo4mhepn7Y&amp;gclid=CjwKCAjw88HWBhA3EiwAo2Zd6PT6tJSw90tkTbFYmogtxSFrj1-WQnfgg9dgR7V660ehNv9EwYMDBBoC26kQAvD_BwE"> Meke Baby</a>, to review Lisa&rsquo;s travel company, <a href="https://www.crooked-compass.com/">Crooked Compass</a>. Crooked Compass offers unique journeys and experiences you won&rsquo;t find with traditional travel companies. So how can Lisa turn what makes her business different into marketing that makes people want to book? Jane and Elysia unpack how to make the brand stand out, use Lisa&rsquo;s expertise to bring the experiences to life and help her step out of the operational weeds so she can focus on growing the business. Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at <a href="http://Amazon.com.au/thelazyceo">Amazon.com.au/thelazyceo</a> Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a>&nbsp; Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Elysia: <a href="https://www.instagram.com/elysiakrs/?hl=en">@elysiakrs</a> See what Mekė Baby is up to: <a href="https://www.instagram.com/mekebaby.au/?hl=en">@mekebaby.au</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

Help My Small Business: How to Make People Want What You’re Selling

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/620c02e6-ce80-41f7-a46b-b4e4015143c5/transcript

This week on The Lazy CEO, Jane is joined again by the founder of Hairification, Jordan Mylius, for part two of their conversation. Last time, they talked about everything Jordan got right to grow Hairification to $20 million in sales in just two years. This time, they're flipping the conversation to the mistakes they've made along the way.

In this episode, we get into:
Why positive feedback doesn't always translate into actual sales.
How over-ordering stock can tie up cash and put pressure on your business.
The people decisions founders can get wrong, and the role fear plays in those choices.

Listen to part one of our chat with Jordan - Hairification: How to Get on Shelves AND Stay There

Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at Amazon.com.au/thelazyceo

Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Stay updated with Jordan: @mistermylius
Follow Hairification! @hairification_haircare

This week on The Lazy CEO, Jane is joined again by the founder of <a href="https://hairification.com/">Hairification</a>, Jordan Mylius, for part two of their conversation. Last time, they talked about everything Jordan got right to grow Hairification to $20 million in sales in just two years. This time, they're flipping the conversation to the mistakes they've made along the way. In this episode, we get into:
<ul>
<li>Why positive feedback doesn't always translate into actual sales.</li>
<li>How over-ordering stock can tie up cash and put pressure on your business.</li>
<li>The people decisions founders can get wrong, and the role fear plays in those choices.</li>
</ul>
Listen to part one of our chat with Jordan - <a href="https://omny.fm/shows/the-lazy-ceo/hairification-how-to-get-on-shelves-and-stay-there">Hairification: How to Get on Shelves AND Stay There</a> Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at <a href="http://Amazon.com.au/thelazyceo">Amazon.com.au/thelazyceo</a> Connect with us: Follow The Lazy CEO podcast on Instagram: <a href="https://www.instagram.com/thelazyceo_podcast/?hl=en">@thelazyceo_podcast</a> Stay updated with Jane Lu: <a href="https://instagram.com/thelazyceo">@thelazyceo</a> Stay updated with Jordan: <a href="https://www.instagram.com/mistermylius/">@mistermylius</a> Follow Hairification! <a href="https://www.instagram.com/hairification_haircare/">@hairification_haircare</a>

Hairification: The Costly Mistakes Founders Make When Scaling a Business

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/d1d4505a-f070-478d-bfac-b4e1005e2d1c/transcript

This week on The Lazy CEO podcast, Jane is joined by Elysia Krstevski, founder of Mekė Baby. Elysia came up with the idea after battling mastitis as a new mum and realising there was no easy way to safely warm expressed breast milk while out with her baby. With no product development experience, she decided to create the solution herself. Three years later, Mekė Baby has sold out seven times and landed on the shelves of Baby Bunting.

In this episode, they get into:
How Elysia turned a personal problem into a product, then built an entirely new category around it.
How she convinced Baby Bunting to back a category that barely existed, and why she turned down international distribution opportunities early on.
How Elysia has dealt with copycats.


Whether you're building a product from scratch or trying to take your business into retail, Elysia's story is a great reminder that some of the best business ideas start with a problem you can't believe hasn't already been solved.

Connect with us: 
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Elysia: @elysiakrs
See what Mekė Baby is up to: @mekebaby.au

This week on The Lazy CEO podcast, Jane is joined by Elysia Krstevski, founder of <a href="https://mekebaby.com/?utm_source=ig&amp;utm_medium=social&amp;utm_content=link_in_bio&amp;fbclid=PAZXh0bgNhZW0CMTEAcGRvZgJzcnRjBmFwcF9pZA85MzY2MTk3NDMzOTI0NTkAAaf85Z1E7bBiyNcAUOuzx3UodtuWaDD5Uq28wsP9wNHyTIPhOzXc2y7CziUtng_aem_oRqXDsF3piRBG_vw4nQldw">Mekė Baby</a>. Elysia came up with the idea after battling mastitis as a new mum and realising there was no easy way to safely warm expressed breast milk while out with her baby. With no product development experience, she decided to create the solution herself. Three years later, Mekė Baby has sold out seven times and landed on the shelves of Baby Bunting. In this episode, they get into:
<ul>
<li>How Elysia turned a personal problem into a product, then built an entirely new category around it.</li>
<li>How she convinced Baby Bunting to back a category that barely existed, and why she turned down international distribution opportunities early on.</li>
<li>How Elysia has dealt with copycats.</li>
</ul>
 Whether you're building a product from scratch or trying to take your business into retail, Elysia's story is a great reminder that some of the best business ideas start with a problem you can't believe hasn't already been solved. Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Elysia: <a href="https://www.instagram.com/elysiakrs/?hl=en">@elysiakrs</a> See what Mekė Baby is up to: <a href="https://www.instagram.com/mekebaby.au/?hl=en">@mekebaby.au</a>

Mekė Baby: How Elysia Krstevski Built a New Category and Won Over Baby Bunting

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/6cef461c-e746-47aa-ae36-b4da00abaaab/transcript

In this episode of Help My Small Business, Jane and Ethan Yong, founder of UmamiPapi, review Neon Goat, a natural deodorant brand for tween and teenage boys.
The challenge? Boys are the consumers, but Mum is the one buying it.

Jane and Ethan unpack how Neon Goat can appeal to both audiences, from branding and social to building trust with parents without losing its cool factor with kids.

By the end of this episode, you'll learn:
How to build for both the buyer and the consumer
How to make a brand feel cool while still building trust
How to market to two very different audiences

Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Stay updated with Ethan: @flavourenhancer621
Follow UmamiPapi!: @itsumamipapi

In this episode of Help My Small Business, Jane and Ethan Yong, founder of <a href="https://umamipapi.com.au/collections/chilli-oil?srsltid=AU7gw4XAIRmYk93hoyUircY9SjargDfFc8KywJITvwyoMau_Ls459pqi">UmamiPapi</a>, review <a href="https://neongoat.com.au/?srsltid=AU7gw4WdOXCwm4jEnc_EhR-74DHZHrCp6yBzkEODGNXO-wfB6bE7-wiQ">Neon Goat</a>, a natural deodorant brand for tween and teenage boys. The challenge? Boys are the consumers, but Mum is the one buying it. Jane and Ethan unpack how Neon Goat can appeal to both audiences, from branding and social to building trust with parents without losing its cool factor with kids. By the end of this episode, you'll learn:
<ul>
<li>How to build for both the buyer and the consumer</li>
<li>How to make a brand feel cool while still building trust</li>
<li>How to market to two very different audiences</li>
</ul>
Connect with us: Follow The Lazy CEO podcast on Instagram: <a href="https://www.instagram.com/thelazyceo_podcast/?hl=en">@thelazyceo_podcast</a> Stay updated with Jane Lu: <a href="https://instagram.com/thelazyceo">@thelazyceo</a> Stay updated with Ethan: <a href="https://www.instagram.com/flavourenhancer621/">@flavourenhancer621</a> Follow UmamiPapi!: <a href="https://www.instagram.com/itsumamipapi/">@itsumamipapi</a>

Help My Small Business: How Do You make A Product Kids Want And Parents Will Buy?

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/94ae7cd1-d147-4247-afb2-b4d3005a5ae2/transcript

Help My Small Business: How to Make People Want What You’re Selling

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