This week on The Lazy CEO podcast, I'm joined by Kia Buckley, founder and CEO of Kikiva Collection. Kia started the brand at 19 from her apartment garage with $10,000 she'd saved working three jobs. Four years later, Kikiva has become an eight-figure activewear brand, built alongside the loyal community she's grown by sharing the journey on TikTok.

In this episode, we get into:
How Kia built an eight-figure brand before turning 24, and whether starting young was actually her biggest advantage.
The cash flow realities of scaling fast, selling out launches, and growing a product business.
Why documenting the journey on TikTok helped Kikiva build a genuine community, not just an audience.

Whether you're starting out or scaling a brand, Kia's story is a reminder that there's no perfect time to start, and the messy parts are often where the biggest lessons come from.

Connect with us: 
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Kia: @kia_buckley
See what Kikiva is up to: @kikiva.collection

This week on The Lazy CEO podcast, I'm joined by Kia Buckley, founder and CEO of Kikiva Collection. Kia started the brand at 19 from her apartment garage with $10,000 she'd saved working three jobs. Four years later, Kikiva has become an eight-figure activewear brand, built alongside the loyal community she's grown by sharing the journey on TikTok. In this episode, we get into:
<ul>
<li>How Kia built an eight-figure brand before turning 24, and whether starting young was actually her biggest advantage.</li>
<li>The cash flow realities of scaling fast, selling out launches, and growing a product business.</li>
<li>Why documenting the journey on TikTok helped Kikiva build a genuine community, not just an audience.</li>
</ul>
Whether you're starting out or scaling a brand, Kia's story is a reminder that there's no perfect time to start, and the messy parts are often where the biggest lessons come from. Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Kia: <a href="https://www.instagram.com/kia_buckley/">@kia_buckley</a> See what Kikiva is up to: <a href="https://www.instagram.com/kikiva.collection/">@kikiva.collection</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

Kikiva: How Kia Buckley Built an 8-Figure Brand Before Turning 24

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/bf19304b-5b00-47d9-a2c9-b494007fa33f/transcript

This week on The Lazy CEO podcast, Jane is joined again by Grace Garrick, founder of Movement Agency. After years of advising founders on how to build brands and show up publicly, Grace is back to break down the difference between building in public and founder-led branding, and how to know which is right for your business.

In this episode, we get into:
The risks and rewards of becoming the face of your brand, and what happens when you eventually want to step away.
How to build a personal brand that cuts through without chasing virality.

Whether you're building your personal brand or figuring out how much of yourself should sit at the centre of your business, Grace breaks down how to make it work for you.

If you haven't listened to Grace's first episode, catch up on The PR Playbook: What Will Actually Shift the Needle and Grow Your Business ft. Grace Garrick.

Connect with us: 
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Grace: @gracegarrick 
See what Movement Agency is up to: @mvmnt_agency

This week on The Lazy CEO podcast, Jane is joined again by Grace Garrick, founder of Movement Agency. After years of advising founders on how to build brands and show up publicly, Grace is back to break down the difference between building in public and founder-led branding, and how to know which is right for your business. In this episode, we get into:
<ul>
<li>The risks and rewards of becoming the face of your brand, and what happens when you eventually want to step away.</li>
<li>How to build a personal brand that cuts through without chasing virality.</li>
</ul>
Whether you're building your personal brand or figuring out how much of yourself should sit at the centre of your business, Grace breaks down how to make it work for you. If you haven't listened to Grace's first episode, catch up on <a href="https://omny.fm/shows/the-lazy-ceo/the-pr-playbook-what-will-actually-shift-the-needle-and-grow-your-business-ft-grace-garrick">The PR Playbook: What Will Actually Shift the Needle and Grow Your Business ft. Grace Garrick.</a> Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Grace: <a href="https://www.instagram.com/gracegarrick/?hl=en">@gracegarrick </a> See what Movement Agency is up to: <a href="https://www.instagram.com/mvmnt_agency/?hl=en#">@mvmnt_agency</a>

Building in Public vs. Founder-Led Branding: Which Is Right for Your Business? ft. Grace Garrick

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/8ce04041-47b7-4ae4-b18b-b4a2006d74c7/transcript

In this episode of Help My Small Business, Jane is joined by Kia Buckley, founder of Kikiva Collection, to review Wanda's business, Estetika, a beauty accessories brand known for its premium makeup bags.

After landing Nordstrom, Wanda's facing the realities of wholesale growth: pressure to expand her product range, trademark issues in the US, and whether wholesale is accelerating her business or distracting from it.

Jane and Kia unpack the realities of wholesale growth, why landing big retailers isn't always the win it seems, and how to scale without losing sight of your brand.

By the end of this episode, you'll learn:
How to know if your business is actually ready for wholesale
Why you shouldn't let retailers dictate your product strategy
Why more stockists doesn't always mean a stronger business

Connect with us: 
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Kia: @kia_buckley
See what Kikiva is up to: @kikiva.collection

In this episode of Help My Small Business, Jane is joined by Kia Buckley, founder of <a href="https://kikivacollection.com/?srsltid=AfmBOopoFIfqj1PJbcq6e-VeQjwqS1sns6Y0eiSqhgBS7M7YFJPtWy25">Kikiva Collection</a>, to review Wanda's business, <a href="https://estetika.com.au/?srsltid=AfmBOor65yg2XkvF9v24Hbo8JFb7VwU761gOQKcQkhbdndIrhjPZOIZm">Estetika</a>, a beauty accessories brand known for its premium makeup bags. After landing Nordstrom, Wanda's facing the realities of wholesale growth: pressure to expand her product range, trademark issues in the US, and whether wholesale is accelerating her business or distracting from it. Jane and Kia unpack the realities of wholesale growth, why landing big retailers isn't always the win it seems, and how to scale without losing sight of your brand. By the end of this episode, you'll learn:
<ul>
<li>How to know if your business is actually ready for wholesale</li>
<li>Why you shouldn't let retailers dictate your product strategy</li>
<li>Why more stockists doesn't always mean a stronger business</li>
</ul>
Connect with us:&nbsp; Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Kia: <a href="https://www.instagram.com/kia_buckley/">@kia_buckley</a> See what Kikiva is up to: <a href="https://www.instagram.com/kikiva.collection/">@kikiva.collection</a>

Help My Small Business: To Wholesale or Not to Wholesale?

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/00e01f0d-a437-4ed2-a33b-b49b006d15ed/transcript

This week's episode is all about the people red flags that can quietly cost you money, time, energy and sometimes your sanity.

Jane is joined once again by her best friend Jude Batrac, a workplace culture and leadership expert with two decades of experience across Google, Coca-Cola and News Corp. Together, they unpack the five biggest people red flags they've seen in business partners, investors, senior hires, employees and even friends in business, bringing both a founder's perspective and an HR leader's lens.

They dive into why misaligned values, poor communication, ego over outcome, a lack of accountability, and ignoring your founder instinct can become some of the most expensive mistakes you'll make in business. They also share the green flags worth looking for, and the qualities of the people who make businesses stronger, not harder.

Whether you're hiring your first employee, building out your leadership team or deciding who deserves a seat at the table, this episode will help you become more discerning about the people you build with.

Connect with us: 
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Jude: @jude_batrac_mc

This week's episode is all about the people red flags that can quietly cost you money, time, energy and sometimes your sanity. Jane is joined once again by her best friend Jude Batrac, a workplace culture and leadership expert with two decades of experience across Google, Coca-Cola and News Corp. Together, they unpack the five biggest people red flags they've seen in business partners, investors, senior hires, employees and even friends in business, bringing both a founder's perspective and an HR leader's lens. They dive into why misaligned values, poor communication, ego over outcome, a lack of accountability, and ignoring your founder instinct can become some of the most expensive mistakes you'll make in business. They also share the green flags worth looking for, and the qualities of the people who make businesses stronger, not harder. Whether you're hiring your first employee, building out your leadership team or deciding who deserves a seat at the table, this episode will help you become more discerning about the people you build with. Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Jude: <a href="https://www.instagram.com/jude_batrac_mc">@jude_batrac_mc</a>

The 5 Biggest People Red Flags in Business ft. Jude Batrac

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/abab7f3f-15b5-4ef0-95c7-b48d0052ae9c/transcript

Kikiva: How Kia Buckley Built an 8-Figure Brand Before Turning 24

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