In this episode of Help My Small Business, Jane is joined by Natassia Nicolao, founder of Conserving Beauty, the science-backed skincare brand she scaled to eight figures. With her experience building and growing a brand from the ground up, Natassia brings that hands-on expertise to review Amelia's business, Dulese, a natural refillable deodorant brought over from New Zealand to launch into the Australian market.

By the end of this episode, you'll learn:
The costly mistake founders make treating Australia and New Zealand as one market
How to build genuine relationships with influencers and media without a big budget
Why a small, loyal audience always beats chasing reach

Connect with us: 
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Natassia: @natasssia@natassia__
Follow Conserving Beauty: @conservingbeauty@conservingbeauty

In this episode of Help My Small Business, Jane is joined by Natassia Nicolao, founder of <a href="https://www.conservingbeauty.com/?srsltid=AfmBOooW0taFtLTy3pcCHLVpEQ0tBCeZu7WbMi1ABGRkOLHXYPr24tjS">Conserving Beauty,</a> the science-backed skincare brand she scaled to eight figures. With her experience building and growing a brand from the ground up, Natassia brings that hands-on expertise to review Amelia's business, <a href="https://www.dulese.com.au/">Dulese</a>, a natural refillable deodorant brought over from New Zealand to launch into the Australian market.
By the end of this episode, you'll learn:
<ul>
<li>The costly mistake founders make treating Australia and New Zealand as one market</li>
<li>How to build genuine relationships with influencers and media without a big budget</li>
<li>Why a small, loyal audience always beats chasing reach</li>
</ul>
Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Natassia: <a href="https://www.instagram.com/natasssia/">@natasssia</a><a href="https://www.tiktok.com/@natassia__">@natassia__</a> Follow Conserving Beauty: <a href="https://www.instagram.com/conservingbeauty/">@conservingbeauty</a> <a href="https://www.tiktok.com/@conservingbeauty">@conservingbeauty</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

Help My Small Business: Your Customers Are Worth More Than a Big Influencer Deal

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/7892d288-be5b-41a7-86eb-b47500417365/transcript

This week's episode is all about the people red flags that can quietly cost you money, time, energy and sometimes your sanity.

Jane is joined once again by her best friend Jude Batrac, a workplace culture and leadership expert with two decades of experience across Google, Coca-Cola and News Corp. Together, they unpack the five biggest people red flags they've seen in business partners, investors, senior hires, employees and even friends in business, bringing both a founder's perspective and an HR leader's lens.

They dive into why misaligned values, poor communication, ego over outcome, a lack of accountability, and ignoring your founder instinct can become some of the most expensive mistakes you'll make in business. They also share the green flags worth looking for, and the qualities of the people who make businesses stronger, not harder.

Whether you're hiring your first employee, building out your leadership team or deciding who deserves a seat at the table, this episode will help you become more discerning about the people you build with.

Connect with us: 
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Jude: @jude_batrac_mc

This week's episode is all about the people red flags that can quietly cost you money, time, energy and sometimes your sanity. Jane is joined once again by her best friend Jude Batrac, a workplace culture and leadership expert with two decades of experience across Google, Coca-Cola and News Corp. Together, they unpack the five biggest people red flags they've seen in business partners, investors, senior hires, employees and even friends in business, bringing both a founder's perspective and an HR leader's lens. They dive into why misaligned values, poor communication, ego over outcome, a lack of accountability, and ignoring your founder instinct can become some of the most expensive mistakes you'll make in business. They also share the green flags worth looking for, and the qualities of the people who make businesses stronger, not harder. Whether you're hiring your first employee, building out your leadership team or deciding who deserves a seat at the table, this episode will help you become more discerning about the people you build with. Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Jude: <a href="https://www.instagram.com/jude_batrac_mc">@jude_batrac_mc</a>

The 5 Biggest People Red Flags in Business ft. Jude Batrac

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/abab7f3f-15b5-4ef0-95c7-b48d0052ae9c/transcript

This week on The Lazy CEO podcast, we're opening up the PR playbook with the person who lives and breathes it, and fair warning, this episode will crack everything you thought you knew about PR, have you re-evaluating your next six months, and set you up to do it better.

Grace Garrick founded Movement Agency at 24, entirely self-funded. Seven years on, it's one of Australia's most respected creative comms agencies, the one the biggest names in fashion, beauty and lifestyle call when they need to cut through. She built the business on the belief that attention is earned through ideas, not just exposure, and she knows exactly what gets a journalist's attention and exactly what brands are wasting their budget on.

In this episode, we get into:
Why old-school PR alone no longer gets your brand noticed, and what to do instead.
The biggest misconceptions founders have about PR, press, influencers, gifting and paid partnerships.
How to make your brand PR-ready: the founder stories, thought leadership and counterintuitive angles journalists actually chase.
Why authenticity, original experiences and real opinions are worth more than ever in the age of AI.

This is the modern PR playbook for founders who want to shift the needle, build real credibility and build a brand people can't stop talking about.

Connect with us: 


Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod

Stay updated with Jane Lu: @thelazyceo

Connect with Grace: @gracegarrick 

See what Movement Agency is up to: @mvmnt_agency

This week on The Lazy CEO podcast, we're opening up the PR playbook with the person who lives and breathes it, and fair warning, this episode will crack everything you thought you knew about PR, have you re-evaluating your next six months, and set you up to do it better.
Grace Garrick founded Movement Agency at 24, entirely self-funded. Seven years on, it's one of Australia's most respected creative comms agencies, the one the biggest names in fashion, beauty and lifestyle call when they need to cut through. She built the business on the belief that attention is earned through ideas, not just exposure, and she knows exactly what gets a journalist's attention and exactly what brands are wasting their budget on.
In this episode, we get into:
<ul>
<li>Why old-school PR alone no longer gets your brand noticed, and what to do instead.</li>
<li>The biggest misconceptions founders have about PR, press, influencers, gifting and paid partnerships.</li>
<li>How to make your brand PR-ready: the founder stories, thought leadership and counterintuitive angles journalists actually chase.</li>
<li>Why authenticity, original experiences and real opinions are worth more than ever in the age of AI.</li>
</ul>
This is the modern PR playbook for founders who want to shift the needle, build real credibility and build a brand people can't stop talking about.
Connect with us: <a href="https://www.instagram.com/jude_batrac_mc"></a>
Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a>
Stay updated with Jane Lu:&nbsp;<a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a>
Connect with Grace: <a href="https://www.instagram.com/gracegarrick/?hl=en">@gracegarrick&nbsp;</a>
See what Movement Agency is up to: <a href="https://www.instagram.com/mvmnt_agency/?hl=en#">@mvmnt_agency</a>

The PR Playbook: What Will Actually Shift the Needle and Grow Your Business ft. Grace Garrick

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/b8c792cf-8b6a-411b-b93f-b483006a682d/transcript

This week's episode is a very special one! Jane is marking a big milestone, her 40th birthday, with a tell-all letter to her younger self: the anxious version, the ambitious version, the broke version, the one who cared way too much about what people thought.

Joining her is her best friend Jude Batrac, a workplace culture and employee experience leader with experience across Coca-Cola, Google and News Corp. Jude has coached hundreds of leaders and brings a sharp lens on what actually shapes confidence, decision-making and resilience, both in life and at work.

They talk about why you don't need everyone to understand your decisions, how a lot of anxiety disappears after you make that one tough call, and why outgrowing people doesn't make you a bad person. They also get into why the life you're jealous of often comes with trade-offs you wouldn't choose, and the idea that your 20s are for trying things while your 30s are for figuring out what actually matters.

Links mentioned! 
40 Lessons I'd Tell My 20-Year-Old Self

Listen - Bali Buddies: Karlie Cummins on Creating the Ultimate Lifestyle Business

Connect with us: 


Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod

Stay updated with Jane Lu: @thelazyceo

Connect with Jude: @jude_batrac_mc

This week's episode is a very special one! Jane is marking a big milestone, her 40th birthday, with a tell-all letter to her younger self: the anxious version, the ambitious version, the broke version, the one who cared way too much about what people thought.
Joining her is her best friend Jude Batrac, a workplace culture and employee experience leader with experience across Coca-Cola, Google and News Corp. Jude has coached hundreds of leaders and brings a sharp lens on what actually shapes confidence, decision-making and resilience, both in life and at work.
They talk about why you don't need everyone to understand your decisions, how a lot of anxiety disappears after you make that one tough call, and why outgrowing people doesn't make you a bad person. They also get into why the life you're jealous of often comes with trade-offs you wouldn't choose, and the idea that your 20s are for trying things while your 30s are for figuring out what actually matters. Links mentioned!&nbsp; <a href="https://www.instagram.com/p/DZt9CHHkb50/?img_index=1">40 Lessons I'd Tell My 20-Year-Old Self</a>
<a href="https://omny.fm/shows/the-lazy-ceo/76-bali-buddies-karlie-cummins-on-creating-the-ultimate-lifestyle-business">Listen - Bali Buddies: Karlie Cummins on Creating the Ultimate Lifestyle Business</a>
Connect with us: <a href="https://www.instagram.com/jude_batrac_mc"></a>
Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a>
Stay updated with Jane Lu:&nbsp;<a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a>
Connect with Jude:&nbsp;<a href="https://www.instagram.com/jude_batrac_mc">@jude_batrac_mc</a>

9 Lesson I'd Tell My 20-Something Self Now That I'm 40 ft. Jude Batrac

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/fc1f9f65-379f-4a9b-856c-b47c005f67db/transcript

Help My Small Business: Your Customers Are Worth More Than a Big Influencer Deal

In 1 playlist(s)

The Lazy CEO Podcast with Jane Lu

Social links

Follow podcast

Recent clips