In this episode of Help My Small Business, Jane is joined by Natassia Nicolao, founder of Conserving Beauty, the science-backed skincare brand she scaled to eight figures. With her experience building and growing a brand from the ground up, Natassia brings that hands-on expertise to review Amelia's business, Dulese, a natural refillable deodorant brought over from New Zealand to launch into the Australian market.

By the end of this episode, you'll learn:

• The costly mistake founders make treating Australia and New Zealand as one market
• How to build genuine relationships with influencers and media without a big budget
• Why a small, loyal audience always beats chasing reach

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Natassia: @natasssia@natassia__
Follow Conserving Beauty: @conservingbeauty @conservingbeauty