In this episode of Help My Small Business, Jane is joined by Hannah Vasicek, founder of Francesca Jewellery, to review Sylvie's business Unicorn Cart - a Shopify app that boosts average order value through personalised upsells, free gifts, and cart rewards.

By the end of this episode, you'll learn:

• Why doing one acquisition channel really well will always beat spreading yourself across five and how to figure out which one is yours.
• How to stop leads going cold by leading with value upfront
• Why speaking to everyone means converting no one and how you can niche down without burning your existing base.

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Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Hannah: @hannah.vasicek
Follow Francesca Jewellery: @francescajewellery