The Lazy CEO Podcast with Jane LuIn this episode of Help My Small Business, Jane is joined by Kia Buckley, founder of Kikiva Collection, to review Wanda's business, Estetika, a beauty accessories brand known for its premium makeup bags.
After landing Nordstrom, Wanda's facing the realities of wholesale growth: pressure to expand her product range, trademark issues in the US, and whether wholesale is accelerating her business or distracting from it.
Jane and Kia unpack the realities of wholesale growth, why landing big retailers isn't always the win it seems, and how to scale without losing sight of your brand.
By the end of this episode, you'll learn:
- How to know if your business is actually ready for wholesale
- Why you shouldn't let retailers dictate your product strategy
- Why more stockists doesn't always mean a stronger business
Connect with us: Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Kia: @kia_buckleySee what Kikiva is up to: @kikiva.collection
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