Struggling with pricing and value perception? You’re not alone.

This episode of The Lazy CEO dives into the sales and marketing challenges faced by early-stage founders – through the lens of Lauren’s business, Colour Capsule, a colour analysis service helping women feel confident in what they wear.

Jane and Jack Delosa (founder of The Entourage, AFR Young Rich Lister, and one of Australia’s top business coaches) unpack the key levers to charge with confidence and attract the right customers. They explore why price objections often mean you’re targeting the wrong audience, how to position your service to high-value clients, and why before-and-afters, case studies, and success stories are essential for showing your worth. They also discuss building urgency through an appointment-style sales process and creating premium offerings for clients who want more than a one-off service.

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