This week on The Lazy CEO Podcast, Jane sits down with sibling co-founders Maddy and Dylan Jarvis, the duo behind Candy Claws, one of Australia’s fastest-growing beauty brands.

With zero background in beauty or e-commerce, they launched salon-quality press-on nails from Maddy’s living room in 2023. What started as packing orders themselves quickly turned into a breakout success, scaling to $20M in annual revenue and on track to surpass $50 million in total sales this year, all completely bootstrapped.

In this episode, they dive into:
• How dropshipping gave them the funds to launch Candy Claws.
• The growth playbook behind dominating Meta ads and breaking through a competitive market.
• Their advice for other budding entrepreneurs on how to scale fast and what they wish they hadn’t wasted time on along the way.

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with: Maddy Jarvis & Dylan Jarvis
Follow Candy Claws: @candyclawsco

This week on The Lazy CEO Podcast, Jane sits down with sibling co-founders Maddy and Dylan Jarvis, the duo behind Candy Claws, one of Australia&rsquo;s fastest-growing beauty brands. With zero background in beauty or e-commerce, they launched salon-quality press-on nails from Maddy&rsquo;s living room in 2023. What started as packing orders themselves quickly turned into a breakout success, scaling to $20M in annual revenue and on track to surpass $50 million in total sales this year, all completely bootstrapped. In this episode, they dive into: &bull; How dropshipping gave them the funds to launch Candy Claws. &bull; The growth playbook behind dominating Meta ads and breaking through a competitive market. &bull; Their advice for other budding entrepreneurs on how to scale fast and what they wish they hadn&rsquo;t wasted time on along the way. Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with: <a href="https://www.linkedin.com/in/madeleine-jarvis/">Maddy Jarvis</a> &amp; <a href="https://www.linkedin.com/in/dylan-jarvis-b29896165/">Dylan Jarvis</a> Follow Candy Claws: <a href="https://www.instagram.com/candyclawsco/">@candyclawsco</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

#140 Candy Claws: How Maddy & Dylan Jarvis Cracked Meta Ads to Scale a $30M Beauty Brand

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/781a45f4-1191-48ac-8bb2-b41d00663c70/transcript

In this episode of Help My Small Business, Jane is joined by Michael Porter, founder of Skin Control, Australia's No.1 Acne Care Brand, which sold over 4.8 million pimple patch packets in 2025. With his experience scaling a small, niche skincare brand into a national success, Michael is bringing that hands-on expertise to review Melanie's business, Youth Skin - a safe, effective deodorant brand made for kids and teens.

By the end of this episode, you'll learn:
How to use a personal brand to build trust, tell your story, and drive conversions
The retail strategies that get your product into more stores and keep it selling
Key lessons for early-stage brands - proving demand, boosting retailer confidence, and owning your niche

This episode is brought to you by Xero. Blast past tax time stress with Xero. That's Xero with an X!
See what Xero can do for your business, by checking them out now!

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Michael: @michaelwporter
Follow Skin Control: @skincontrolau

In this episode of Help My Small Business, Jane is joined by Michael Porter, founder of <a href="https://www.skincontrol.com.au">Skin Control</a>, Australia's No.1 Acne Care Brand, which sold over 4.8 million pimple patch packets in 2025. With his experience scaling a small, niche skincare brand into a national success, Michael is bringing that hands-on expertise to review Melanie's business, <a href="https://www.youthskin.com.au">Youth Skin</a> - a safe, effective deodorant brand made for kids and teens. By the end of this episode, you'll learn:
<ul>
<li>How to use a personal brand to build trust, tell your story, and drive conversions</li>
<li>The retail strategies that get your product into more stores and keep it selling</li>
<li>Key lessons for early-stage brands - proving demand, boosting retailer confidence, and owning your niche</li>
</ul>
This episode is brought to you by&nbsp;<a href="https://www.xero.com/au/try-now/accounting/xero-accounting-software/?utm_source=GOOGLE&amp;utm_medium=cpc&amp;utm_campaign=AU+-+B+-+LF+-+SMB+-+Exact_adai&amp;utm_content=Xero&amp;utm_term=xero&amp;ds_kid=294791067&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=23037583627&amp;gbraid=0AAAAAD0EBI2Ua4_MJz9ZZMciAv-oQo9RR&amp;gclid=CjwKCAjwhqfPBhBWEiwAZo196u-VehnVtgcK87YNboA6RTr6l9iZ8vViJqWdzwhjlhI55S0sii0_FhoC3lsQAvD_BwE">Xero</a>. Blast past tax time stress with Xero. That's Xero with an X! See what Xero can do for your business, by checking them out now! Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Michael: <a href="https://www.instagram.com/michaelwporter/">@michaelwporter</a> Follow Skin Control: <a href="https://www.instagram.com/skincontrolau/">@skincontrolau</a>

Help My Small Business: Should You Be the Face of Your Brand?

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/ce507f5b-4c68-4d64-90d7-b44e000c63d0/transcript

In this Ask Me Anything episode Jane pulls back the curtain on the reality of being married to your business partner, and the AI tool that's completely changed how her team operates. Plus what actually keeps her up at night running a nine figure fashion brand, and the apps and hacks she swears by.

Nothing is off limits.

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo

Leave a comment letting Jane know if you like this style of solo episode and send any questions you want her to unpack further to hello@thelazyceo.com!

In this Ask Me Anything episode Jane pulls back the curtain on the reality of being married to your business partner, and the AI tool that's completely changed how her team operates. Plus what actually keeps her up at night running a nine figure fashion brand, and the apps and hacks she swears by.
Nothing is off limits.
Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Leave a comment letting Jane know if you like this style of solo episode and send any questions you want her to unpack further to <a href="mailto:hello@thelazyceo.com" aria-haspopup="menu">hello@thelazyceo.com</a>!

Ask Me Anything: So You Want to Work With Your Partner...

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/73c94e1a-0ceb-4d90-8f97-b44700131387/transcript

In this episode, Jane gets honest about what stress really looked like behind the scenes of building Showpo.
This one is for anyone who is in the thick of it right now.

In this episode, you'll learn:
Why ignoring stress does not make it go away, and what actually helped instead
The storytime of Jane's lowest moment building Showpo
Why letting go is not just a systems problem, it is an emotional one


This episode is brought to you by Xero. Blast past tax time stress with Xero. That's Xero with an X!
See what Xero can do for your business, by checking them out now!

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo

In this episode, Jane gets honest about what stress really looked like behind the scenes of building Showpo. This one is for anyone who is in the thick of it right now. In this episode, you'll learn:
<ul>
<li>Why ignoring stress does not make it go away, and what actually helped instead</li>
<li>The storytime of Jane's lowest moment building Showpo</li>
<li>Why letting go is not just a systems problem, it is an emotional one</li>
</ul>
 This episode is brought to you by <a href="https://www.xero.com/au/try-now/accounting/xero-accounting-software/?utm_source=GOOGLE&amp;utm_medium=cpc&amp;utm_campaign=AU+-+B+-+LF+-+SMB+-+Exact_adai&amp;utm_content=Xero&amp;utm_term=xero&amp;ds_kid=294791067&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=23037583627&amp;gbraid=0AAAAAD0EBI2Ua4_MJz9ZZMciAv-oQo9RR&amp;gclid=CjwKCAjwhqfPBhBWEiwAZo196u-VehnVtgcK87YNboA6RTr6l9iZ8vViJqWdzwhjlhI55S0sii0_FhoC3lsQAvD_BwE">Xero</a>. Blast past tax time stress with Xero. That's Xero with an X! See what Xero can do for your business, by checking them out now! Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a>

Bonus: The Hard Truth About Stress and Building A Business From Scratch

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/1dd7addb-2b67-4ab9-a051-b442004287bc/transcript

#140 Candy Claws: How Maddy & Dylan Jarvis Cracked Meta Ads to Scale a $30M Beauty Brand

In 1 playlist(s)

The Lazy CEO Podcast with Jane Lu

Social links

Follow podcast

Recent clips