This week on The Lazy CEO, Jane is joined by Renata Black, co-founder and CEO of EBY, the performance intimates brand that's grown from $10 million to $75 million in revenue in just 3 years, while competing against some of the biggest names in the industry.

What makes Renata's story so compelling is that this wasn't an overnight success. She spent years refining the business, received 436 investor nos, nearly lost the company, and even put her family's life savings on the line before everything finally clicked.

In this episode, we get into:

• Why the founders who make it aren't always the smartest, but the ones who can endure the most pain.
• How Renata built a category-defining product by obsessing over customer problems.
• Why she believes innovation is what separates market leaders from everyone else.
• The storytelling behind EBY's sold-out launches and the marketing strategy that's helped the brand stand out in a crowded category.

Connect with us: 
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Renata: @renatamblack
Check out EBY: @joineby