This week on The Lazy CEO podcast, Jane is joined again by Grace Garrick, founder of Movement Agency. After years of advising founders on how to build brands and show up publicly, Grace is back to break down the difference between building in public and founder-led branding, and how to know which is right for your business.

In this episode, we get into:

• The risks and rewards of becoming the face of your brand, and what happens when you eventually want to step away.
• How to build a personal brand that cuts through without chasing virality.

Whether you're building your personal brand or figuring out how much of yourself should sit at the centre of your business, Grace breaks down how to make it work for you.

If you haven't listened to Grace's first episode, catch up on The PR Playbook: What Will Actually Shift the Needle and Grow Your Business ft. Grace Garrick.

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Grace: @gracegarrick
See what Movement Agency is up to: @mvmnt_agency