Today I chat with Raquel Bouris, founder of Who Is Elijah - the independant fragrance house that is taking the industry by storm! Who Is Elijah occupies a previous gap in the luxury parfume industry, built on cruelty free, genderLESS foundations & hand-filled in Sydney. Since launching in 2018, the brand has grown astronomically with a valuation of $20M and YoY growth of 150%. Today - they are stocked in roughly 600 stores across Australia, NZ & US and sell a bottle of their popular NOMAD every 5 minutes in Australia.


@whoiselijahparfum

@thelazyceo_podcast

 Hosted on Acast. See acast.com/privacy for more information.

Today I chat with Raquel Bouris, founder of Who Is Elijah - the independant fragrance house that is taking the industry by storm! Who Is Elijah occupies a previous gap in the luxury parfume industry, built on cruelty free, genderLESS foundations &amp; hand-filled in Sydney. Since launching in 2018, the brand has grown astronomically with a valuation of $20M and YoY growth of 150%. Today - they are stocked in roughly 600 stores across Australia, NZ &amp; US and sell a bottle of their popular NOMAD every 5 minutes in Australia. <a href="https://www.instagram.com/whoiselijahparfum/" rel="noopener noreferrer" target="_blank">@whoiselijahparfum</a><a href="https://www.instagram.com/thelazyceo_podcast/" rel="noopener noreferrer" target="_blank">@thelazyceo_podcast</a><hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

#14 Who Is Elijah: How Raquel Bouris Built a Perfume Brand That's Worth $20 Million

This week on The Lazy CEO Podcast, Jane sits down with Australian entrepreneur, content creator, and founder of Fayt The Label, Brittney Saunders.

Brittney has built one of the most engaged communities in Australian fashion, turning her personal platform into a multi-million-dollar retail brand with both online and physical stores across the country.

In this episode, they dive into:
How Brittney built Fayt The Label from the ground up.
Why community building and customer events beat traditional influencer marketing for her brand.
The pros and cons of brick-and-mortar versus e-commerce-only.
How she balances growing a personal brand while scaling the business.
The mindset every entrepreneur needs to make it big in 2026.


Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Brittney Saunders: @brittney_saunders
Follow Fayt The Label: @faytlabel
Check out Brittney's Podcast!: @bigbusiness_podcast

This week on The Lazy CEO Podcast, Jane sits down with Australian entrepreneur, content creator, and founder of Fayt The Label, Brittney Saunders. Brittney has built one of the most engaged communities in Australian fashion, turning her personal platform into a multi-million-dollar retail brand with both online and physical stores across the country. In this episode, they dive into:
<ul>
<li>How Brittney built Fayt The Label from the ground up.</li>
<li>Why community building and customer events beat traditional influencer marketing for her brand.</li>
<li>The pros and cons of brick-and-mortar versus e-commerce-only.</li>
<li>How she balances growing a personal brand while scaling the business.</li>
<li>The mindset every entrepreneur needs to make it big in 2026.</li>
</ul>
 Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Brittney Saunders: <a href="https://www.instagram.com/brittney_saunders/">@brittney_saunders</a> Follow Fayt The Label: <a href="https://www.instagram.com/faytlabel/">@faytlabel</a> Check out Brittney's Podcast!: <a href="https://www.instagram.com/bigbusiness_podcast/">@bigbusiness_podcast</a>

#139 Fayt The Label: Brittney Saunders’ Playbook for Community-Driven Brand Building

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/f335cd2f-f756-4365-94b9-b40f00315fa5/transcript

Raquel Bouris is back on The Lazy CEO Podcast, and a lot has changed since her first appearance in 2023.

As the founder of WHO IS ELIJAH, Raquel has scaled her fragrance brand globally, built powerful creator partnerships, and leaned into being the face of her brand in an era where founder-led marketing matters more than ever.

But with rapid growth comes real challenges. From navigating the ever-changing influencer marketing landscape to building a personal brand while running a company alongside her husband, Raquel shares what it actually looks like behind the scenes.

She also reveals the incredible hustle story that unexpectedly landed her an invite to the home of Sofia Richie Grainge.

In this episode, you’ll learn:
• How to stand out in a crowded market and keep evolving as a brand
 • What’s actually working in influencer marketing right now
 • How to balance personal branding while leading a fast-growing company
 • Lessons from scaling a brand internationally and the challenges along the way

Listen to Raquel's founder story: #14 Who Is Elijah: How Raquel Bouris Built a Perfume Brand That's Worth $20 Million

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Raquel Bouris: @raaaquelbouris
Follow Who is Elijah: @whoiselijahparfum

Raquel Bouris is back on The Lazy CEO Podcast, and a lot has changed since her first appearance in 2023. As the founder of WHO IS ELIJAH, Raquel has scaled her fragrance brand globally, built powerful creator partnerships, and leaned into being the face of her brand in an era where founder-led marketing matters more than ever. But with rapid growth comes real challenges. From navigating the ever-changing influencer marketing landscape to building a personal brand while running a company alongside her husband, Raquel shares what it actually looks like behind the scenes. She also reveals the incredible hustle story that unexpectedly landed her an invite to the home of Sofia Richie Grainge. In this episode, you&rsquo;ll learn: &bull; How to stand out in a crowded market and keep evolving as a brand &nbsp;&bull; What&rsquo;s actually working in influencer marketing right now &nbsp;&bull; How to balance personal branding while leading a fast-growing company &nbsp;&bull; Lessons from scaling a brand internationally and the challenges along the way Listen to Raquel's founder story: <a href="https://omny.fm/shows/the-lazy-ceo/14-who-is-elijah-how-raquel-bouris-built-a-perfume-brand-thats-worth-20-million">#14 Who Is Elijah: How Raquel Bouris Built a Perfume Brand That's Worth $20 Million</a> Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Raquel Bouris: <a href="https://www.instagram.com/raaaquelbouris/">@raaaquelbouris</a> Follow Who is Elijah: <a href="https://www.instagram.com/whoiselijahparfum/">@whoiselijahparfum</a>

#138 WHO IS ELIJAH: Raquel Bouris’ Unfiltered Journey Scaling a Brand in the Creator Economy

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/ebf6aef7-deb6-401c-9d0b-b408000d9cff/transcript

This week on The Lazy CEO, Jane Lu sits down with Jeremy Cabral, co-founder of Finder, one of Australia’s biggest fintech success stories.

Jeremy spent 16 years growing Finder from a bootstrapped startup into a global brand trusted by millions, expanding into 23+ countries and surpassing $100M in revenue before ever raising external capital. When the company eventually raised, it did so at a $680M valuation.

He’s experienced every stage of the journey, from scrappy beginnings to international expansion. Today, Jeremy works with founders and leaders to scale smarter, navigate growth, and make sense of emerging shifts like AI.


In this episode, they cover:
How to use scrappy, crazy PR stunts to get your business noticed
How startups should actually use SEO
The reality of expanding internationally and why you can’t just copy and paste what worked at home

Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Connect with Jeremy:@jeremyjcabral & LI: Jeremy Cabral
Follow Ranged Group: @finder.au

This week on The Lazy CEO, Jane Lu sits down with Jeremy Cabral, co-founder of <a href="https://www.finder.com.au/?futm_medium=cpc&amp;futm_source=google&amp;futm_campaign=183513080~12071138480&amp;futm_term=finder~e~g~kwd-36367991&amp;futm_content=~~Cj0KCQiA5I_NBhDVARIsAOrqIsZQCHI95RxIa21-x9BbN1id1xQD3j8kjkITsJdyJOgbCJxgGo5J3bYaAsNdEALw_wcB&amp;gad_source=1&amp;gad_campaignid=183513080&amp;gbraid=0AAAAADtMLBxlj0Wa5VNsgVSSh3IdviFHx&amp;gclid=Cj0KCQiA5I_NBhDVARIsAOrqIsZQCHI95RxIa21-x9BbN1id1xQD3j8kjkITsJdyJOgbCJxgGo5J3bYaAsNdEALw_wcB">Finder</a>, one of Australia&rsquo;s biggest fintech success stories. Jeremy spent 16 years growing Finder from a bootstrapped startup into a global brand trusted by millions, expanding into 23+ countries and surpassing $100M in revenue before ever raising external capital. When the company eventually raised, it did so at a $680M valuation. He&rsquo;s experienced every stage of the journey, from scrappy beginnings to international expansion. Today, Jeremy works with founders and leaders to scale smarter, navigate growth, and make sense of emerging shifts like AI.
 In this episode, they cover:
<ul>
<li>How to use scrappy, crazy PR stunts to get your business noticed</li>
<li>How startups should actually use SEO</li>
<li>The reality of expanding internationally and why you can&rsquo;t just copy and paste what worked at home</li>
</ul>
Connect with us: Follow The Lazy CEO Podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/">@thelazyceo</a> Connect with Jeremy: <a href="https://www.instagram.com/jeremyjcabral/">@jeremyjcabral</a> &amp; LI: <a href="https://www.linkedin.com/in/jeremycabral/?originalSubdomain=au">Jeremy Cabral</a> Follow Ranged Group: <a href="https://www.instagram.com/finder.au/?hl=en">@finder.au</a>

#137 Finder: How Jeremy Cabral Used Scrappy PR to Build a $680M Fintech

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/1acb0f6e-dd12-40c2-bf05-b4000182aae1/transcript

#14 Who Is Elijah: How Raquel Bouris Built a Perfume Brand That's Worth $20 Million

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