How do you turn a cheeky side hustle into one of Australia’s most recognisable swimwear brands?

In this episode, Adam Linforth shares exactly how he did it. From starting in a “safe” career in banking to buying Budgy Smuggler on a whim, Adam turned a hyper-seasonal, zero-order product into a global brand worn by tradies, footy players, and surf lifesavers alike.

He dives into why he’d rather fail at something he loves than chase someone else’s idea of success, how keeping it simple and fun built a cult following, the lessons learned from copycats and legal drama, and why nailing your backyard before taking on the world is the best business advice he’s ever received.

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast

Stay updated with Jane Lu: @thelazyceo 

Connect with Adam Linforth: LinkedIn

Follow Budgy Smuggler: @budgysmuggler

How do you turn a cheeky side hustle into one of Australia&rsquo;s most recognisable swimwear brands?
In this episode, Adam Linforth shares exactly how he did it. From starting in a &ldquo;safe&rdquo; career in banking to buying Budgy Smuggler on a whim, Adam turned a hyper-seasonal, zero-order product into a global brand worn by tradies, footy players, and surf lifesavers alike.
He dives into why he&rsquo;d rather fail at something he loves than chase someone else&rsquo;s idea of success, how keeping it simple and fun built a cult following, the lessons learned from copycats and legal drama, and why nailing your backyard before taking on the world is the best business advice he&rsquo;s ever received.
Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/" data-stringify-link="https://www.instagram.com/thelazyceo_podcast/" data-sk="tooltip_parent">@thelazyceo_podcast</a>
Stay updated with Jane Lu:&nbsp;<a href="https://www.instagram.com/thelazyceo/" data-stringify-link="https://www.instagram.com/thelazyceo/" data-sk="tooltip_parent">@thelazyceo</a>&nbsp;
Connect with Adam Linforth: <a href="https://www.linkedin.com/in/adam-linforth-98488469/?originalSubdomain=au" data-stringify-link="https://www.linkedin.com/in/adam-linforth-98488469/?originalSubdomain=au" data-sk="tooltip_parent">LinkedIn</a>
Follow Budgy Smuggler:&nbsp;<a href="https://www.instagram.com/budgysmuggler" data-stringify-link="https://www.instagram.com/budgysmuggler" data-sk="tooltip_parent">@budgysmuggler</a>

Join Jane Lu, Founder & CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

Join Jane Lu, Founder &amp; CEO of the global fashion brand Showpo, as she chats with the amazing entrepreneurs behind some of the most iconic brands we all know and love, as well as the trailblazers and subject matter experts in their respective industries. This podcast will cover all things business, mindset, personal development while taking you on a journey to become your best self.

The Lazy CEO Podcast with Jane Lu

#125 Budgy Smuggler: How a Manly Side Hustle Became a Global Swimwear Icon

This week on The Lazy CEO Podcast, Jane sits down with sibling co-founders Maddy and Dylan Jarvis, the duo behind Candy Claws, one of Australia’s fastest-growing beauty brands.

With zero background in beauty or e-commerce, they launched salon-quality press-on nails from Maddy’s living room in 2023. What started as packing orders themselves quickly turned into a breakout success, scaling to $20M in annual revenue and on track to surpass $50 million in total sales this year, all completely bootstrapped.

In this episode, they dive into:
• How dropshipping gave them the funds to launch Candy Claws.
• The growth playbook behind dominating Meta ads and breaking through a competitive market.
• Their advice for other budding entrepreneurs on how to scale fast and what they wish they hadn’t wasted time on along the way.

Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with: Maddy Jarvis & Dylan Jarvis
Follow Candy Claws: @candyclawsco

This week on The Lazy CEO Podcast, Jane sits down with sibling co-founders Maddy and Dylan Jarvis, the duo behind Candy Claws, one of Australia&rsquo;s fastest-growing beauty brands. With zero background in beauty or e-commerce, they launched salon-quality press-on nails from Maddy&rsquo;s living room in 2023. What started as packing orders themselves quickly turned into a breakout success, scaling to $20M in annual revenue and on track to surpass $50 million in total sales this year, all completely bootstrapped. In this episode, they dive into: &bull; How dropshipping gave them the funds to launch Candy Claws. &bull; The growth playbook behind dominating Meta ads and breaking through a competitive market. &bull; Their advice for other budding entrepreneurs on how to scale fast and what they wish they hadn&rsquo;t wasted time on along the way. Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with: <a href="https://www.linkedin.com/in/madeleine-jarvis/">Maddy Jarvis</a> &amp; <a href="https://www.linkedin.com/in/dylan-jarvis-b29896165/">Dylan Jarvis</a> Follow Candy Claws: <a href="https://www.instagram.com/candyclawsco/">@candyclawsco</a>

#140 Candy Claws: How Maddy & Dylan Jarvis Cracked Meta Ads to Scale a $30M Beauty Brand

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/781a45f4-1191-48ac-8bb2-b41d00663c70/transcript

In this episode of Help My Small Business, Jane is joined by Jeremy Cabral, co-founder of Finder and a seasoned entrepreneur who has scaled a bootstrapped startup into a globally trusted brand. Jeremy brings his expertise in growth strategy and marketing to review Stacey Jane The Label, a luxury fragrance brand for homes and businesses.

By the end of the episode, you’ll learn:


How to choose between organic growth and paid ads to get the best results
Strategies to increase social media exposure and improve SEO
How to find the funds to scale marketing and launch new collections


Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
Connect with Jeremy:@jeremyjcabral & LI: Jeremy Cabral
Follow Finder: @finder.au

In this episode of Help My Small Business, Jane is joined by Jeremy Cabral, co-founder of Finder and a seasoned entrepreneur who has scaled a bootstrapped startup into a globally trusted brand. Jeremy brings his expertise in growth strategy and marketing to review <a href="https://staceyjanethelabel.com.au/">Stacey Jane The Label</a>, a luxury fragrance brand for homes and businesses. By the end of the episode, you&rsquo;ll learn: 
<ul>
<li>How to choose between organic growth and paid ads to get the best results</li>
<li>Strategies to increase social media exposure and improve SEO</li>
<li>How to find the funds to scale marketing and launch new collections</li>
</ul>
 Connect with us: Follow The Lazy CEO Podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/">@thelazyceo</a> Connect with Jeremy: <a href="https://www.instagram.com/jeremyjcabral/">@jeremyjcabral</a> &amp; LI: <a href="https://www.linkedin.com/in/jeremycabral/?originalSubdomain=au">Jeremy Cabral</a> Follow Finder: <a href="https://www.instagram.com/finder.au/?hl=en">@finder.au</a>

Help My Small Business: How to Use Organic and Paid Social to Scale Your Business

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/bb19f377-a703-4d9b-8d2b-b41600156ecb/transcript

This week on The Lazy CEO Podcast, Jane sits down with Australian entrepreneur, content creator, and founder of Fayt The Label, Brittney Saunders.

Brittney has built one of the most engaged communities in Australian fashion, turning her personal platform into a multi-million-dollar retail brand with both online and physical stores across the country.

In this episode, they dive into:
How Brittney built Fayt The Label from the ground up.
Why community building and customer events beat traditional influencer marketing for her brand.
The pros and cons of brick-and-mortar versus e-commerce-only.
How she balances growing a personal brand while scaling the business.
The mindset every entrepreneur needs to make it big in 2026.


Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast@thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Brittney Saunders: @brittney_saunders
Follow Fayt The Label: @faytlabel
Check out Brittney's Podcast!: @bigbusiness_podcast

This week on The Lazy CEO Podcast, Jane sits down with Australian entrepreneur, content creator, and founder of Fayt The Label, Brittney Saunders. Brittney has built one of the most engaged communities in Australian fashion, turning her personal platform into a multi-million-dollar retail brand with both online and physical stores across the country. In this episode, they dive into:
<ul>
<li>How Brittney built Fayt The Label from the ground up.</li>
<li>Why community building and customer events beat traditional influencer marketing for her brand.</li>
<li>The pros and cons of brick-and-mortar versus e-commerce-only.</li>
<li>How she balances growing a personal brand while scaling the business.</li>
<li>The mindset every entrepreneur needs to make it big in 2026.</li>
</ul>
 Connect with us: Follow The Lazy CEO podcast: <a href="https://www.instagram.com/thelazyceo_podcast/">@thelazyceo_podcast</a> <a href="https://www.tiktok.com/@thelazyceopod">@thelazyceopod</a> Stay updated with Jane Lu: <a href="https://www.instagram.com/thelazyceo/?hl=en">@thelazyceo</a> Connect with Brittney Saunders: <a href="https://www.instagram.com/brittney_saunders/">@brittney_saunders</a> Follow Fayt The Label: <a href="https://www.instagram.com/faytlabel/">@faytlabel</a> Check out Brittney's Podcast!: <a href="https://www.instagram.com/bigbusiness_podcast/">@bigbusiness_podcast</a>

#139 Fayt The Label: Brittney Saunders’ Playbook for Community-Driven Brand Building

https://api.omny.fm/orgs/fa326977-3de5-4283-9b8b-af3500c58607/clips/f335cd2f-f756-4365-94b9-b40f00315fa5/transcript

#125 Budgy Smuggler: How a Manly Side Hustle Became a Global Swimwear Icon

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