The Korean Beauty ShowThe Korean Beauty Show

The Business of K-Beauty

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On this episode, we’re chatting the business of K-Beauty with a look behind the scenes of one of Korea’s largest conglomerates, Shinsegae, who has just announced that it has acquired Gen-Z brand AMUSE. Plus, while we’re on the topic of Korean beauty businesses, Lauren does an explainer of exactly what’s going on over at STYLE STORY at Jelly Ko. 


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K-Beauty News Headlines

  • Shinsegae Acquires AMUSE 
    • What this means for the Shingsegae portfolio 
    • How this acquisition is different from past brand acquisitions 
    • What this tells us about global expansion plans among Korea’s top conglomerates 
  • Update on What’s Going On at STYLE STORY and Jelly Ko 

Recommendation of the Week:  ZEROID Derma Shield Cream MD 50g SPF50+ PA++++

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The Korean Beauty Show

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty pla 
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